MELVILLE, N.Y., Oct. 24, 2019 /PRNewswire/ -- Canon U.S.A. Inc., a leader in digital imaging
solutions, today announced that its parent company, Canon Inc. is
developing the highly anticipated Canon EOS-1D X Mark III Camera –
the successor to the world-renowned and award-winning EOS-1D X Mark
II. Ideal for sports and wildlife, the flagship DSLR is being
engineered and designed using feedback from the worldwide community
of EOS-1D X and EOS-1D X Mark II photographers. Continuing Canon's
rich heritage of creating first-rate optical products, the EOS-1D X
Mark III offers an enhanced autofocus system, with dramatically
improved still and video image quality and communication. When
using this camera, professionals will have the confidence they will
get 'the shot' and can deliver it at a competitive speed – faster
than ever before – ideal for the increasingly fast-paced
industry.
"The innovations put forth by the new EOS-1D X Mark III will set
the new standard for professional DSLR cameras and further cement
Canon's commitment to its professional photographers," said
Kazuto Ogawa, president and chief
operating officer, Canon U.S.A.,
Inc. "In developing the new camera, Canon listened to extensive
user-feedback from professionals out in the field. The result is a
camera that has evolved from its predecessor and maintained the
overall quality that professional photographers have come to expect
from the Canon EOS-1D series."
Need for Speed
The Canon EOS-1D X Mark III will be
blisteringly fast - offering exceptional precision, reliability,
high-performance autofocus and subject tracking – providing
photographers with a tool that will help to capture the shot they
are chasing. The camera's new autofocus algorithm will improve
stability and tracking when using both the Optical Viewfinder and
in Live View shooting mode, using Deep Learning Technology and
adapting to help facilitate accurate focus tracking for every shot.
When using the optical viewfinder the camera will use a new
autofocus sensor, with approximately 28 times the resolution in the
center of the EOS-1D X Mark II. Offering the ability to autofocus
in even brighter and darker situations than before and with greater
precision, the camera will have a range of autofocus capabilities,
which will enable the photographer to get their shot. In Live View
mode, users will be able to make use of 525 AF areas using the Dual
Pixel CMOS AF system will cover approximately 90x100 percent of the
image sensor. The camera will support significantly faster frame
rates with full AF and AE, using either the optical viewfinder (up
to approximately 16fps mechanical shutter) or Live View (up to
approximately 20fps mechanical or electronic shutter).
Additionally, the camera's dual CFexpress card slots will enable
more than five times the RAW burst depth of its predecessor.
Powered to Dominate
The development of EOS-1D X Mark
III is a clear example of Canon's commitment to pushing the
boundaries of innovative imaging products featuring optically
excellent technology. The camera will support an all new,
Canon-developed, CMOS sensor and DIGIC processor, that will deliver
greater image quality, at even higher ISOs, with the ability to
capture stills in 10-bit using the HEIF (High Efficiency Image
File) file format. HEIF produces wider dynamic range and greater
color representation compared to JPEG. The power of 4K resolution brings stories to life – shoot
4K videos including 4K60p with 10-bit
4:2:2 Canon Log internal recording.
Conveniently Connected
For professionals, content
delivery is just as important as image capture – the EOS-1D X Mark
III will make it easy, featuring built-in Wi-Fi® and Bluetooth®
low-energy connectivity in addition to GPS technology. To keep pace
with ever-shortening deadlines, the camera will transfer data at
more than twicei the speed of the EOS-1D X Mark II when
using the built-in Ethernet connection, or the new optional
wireless file transmitter – the WFT-E9, which is also compatible
with Canon's recently launched Cinema EOS C500 Mark II camera.
Coupled with simpler network set-up the camera will greatly enhance
the professional workflow.
A Familiar Feel with Improved Attributes
Existing
EOS-1D series users will be familiar and comfortable handling the
EOS-1D X Mark III allowing seamless navigation with trusted
ergonomics – whilst the magnesium alloy body will offer the
durability expected from Canon's EOS-1D cameras. Professional
photographers can trust the same impressive build-quality as the
EOS-1D X Mark II – with phenomenal weather-sealing, standing up to
harsh conditions, including wind, rain and humidity. With
incredible low-light shooting capabilities, the camera will now
feature select illuminated buttons that allow for precision
operation in challenging, dark and dimly lit conditions. The camera
will also offer a new additional control for selecting AF points,
built into the AF-ON button, allowing photographers to change AF
points on-the-fly for the best composition – further helping to
simplify their work. In addition, dramatically improved
battery life – with the same LP-E19 – will allow professionals to
shoot for longer periods of time, without having to change
batteries, helping reduce the chance of missing a shot.
About Canon U.S.A.,
Inc.
Canon U.S.A., Inc., is
a leading provider of consumer, business-to-business, and
industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately
$36 billion in global revenue, its
parent company, Canon Inc. (NYSE: CAJ), ranks third overall in U.S.
patents granted in 2018† and is one of Fortune
Magazine's World's Most Admired Companies in 2018.
Canon U.S.A. is dedicated to its
Kyosei philosophy of social and environmental
responsibility. To keep apprised of the latest news from Canon
U.S.A., sign up for the Company's
RSS news feed by visiting www.usa.canon.com/rss and follow
us on Twitter @CanonUSA.
†Based on weekly patent counts issued by United States Patent
and Trademark Office.
i Transfer speeds may be adversely affected
depending on the usage environment.
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SOURCE Canon U.S.A., Inc.