Best Buy Consumer Survey Reveals Top Tech Gifts for Holiday
October 22 2015 - 9:00AM
Business Wire
Customers want top brands – from Apple to
GoPro and from Microsoft to Dyson – this holiday season
A new national study1 commissioned by Best Buy spotlights the
top technology Americans2 plan to give and hope to receive this
holiday season.
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Samsung - Galaxy Tab S2 (Photo: Best
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The survey found that technology is the top-ranked category for
gift giving and receiving. This is true for both millennials and
men this year. No matter who you are, the iPad tops everyone’s tech
wish lists.
Top 15 tech gifts for 2015
1. iPad2. Bose QuietComfort 25 Noise Cancelling Headphones3.
MacBook4. Samsung 48” Smart 4K Ultra HD TV5. Sharp 43” Smart HDTV
with Roku6. Microsoft Surface7. Bose SoundLink Mini Bluetooth
Speaker II8. Fitbit Charge HR Heart Rate and Activity Tracker9.
Samsung Galaxy Tab S210. Dyson V6
Absolute Bagless Cordless Vacuum11. Vizio 43” Smart 4K Ultra HD
TV12. Apple Watch13. SONOS PLAY:1 Wireless Speaker14.
iRobot Roomba Vacuum Cleaning Robot15. GoPro HERO4 Action
Camera
There is more to it than just the products
- Millennials rank CE No. 1. The
study found that millennials (ages 18 – 34) put consumer
electronics firmly at the top of their preferred gift lists – both
for giving and receiving. They characterize technology as “more fun
and exciting” and “what they need” compared to other gift
categories like clothing, books and jewelry.
- More men than women prefer to give
and receive tech gifts. Three times as many men (27.9 percent)
as women (9.7 percent) want to receive consumer electronics for
gifts. And twice as many men (29.6 percent) as women (16.5 percent)
prefer to give tech gifts. Why? Twenty-two percent of men find
consumer electronics “more personal” than non-tech gift options.
Women, on the other hand, characterize technology as a more
“useful” gift and interestingly, while they are buying technology
during the season, it’s more likely to be purchased for non-gifting
reasons like personal or family use.
- Deals drive self-gifting. Nearly
85 percent of consumers take advantage of sales or price discounts
during the holiday season to make additional non-gift purchases for
themselves or their families. Those who plan to self-gift are most
interested in the iPad (19 percent), Sharp 43” Smart HDTV with Roku
(16 percent), Samsung 48” Smart 4K Ultra HD TV (15 percent), Bose
QuietComfort 25 Noise Cancelling Headphones (15 percent) and
MacBook (15 percent).
Holiday shopping made easy
The Best Buy holiday study affirmed that value, selection,
price, convenience and service are among the most important
criteria consumers will use to determine where to shop for consumer
electronics this holiday season.
Whether they’re looking for a gift from the top tech list or
other products and solutions, customers can take advantage of these
holiday offerings when they shop at Best Buy:
- Free shipping all season long.
Customers will enjoy free shipping with no minimum order required
from Oct. 25, 2015 through Jan. 2, 2016 on all items sold by and
shipped from Best Buy.
- Mobile App Live Chat. The
enhanced Best Buy mobile app makes it easier than ever to research
and purchase holiday gifts. New this year, customers can get
in-the-moment help through BlueAssist. BlueAssist, a new in-app
live-chat feature, brings expert service to the palm of the
shopper’s hand with the simple touch of a button (or a simple shake
of the phone while in the app). Customers can download the app3 by
texting APP to 332211, searching “Best Buy” in the Apple App Store
or Google Play or by clicking here.
- Free Setup by Geek Squad on Top Tech
Gifts. Gift recipients will receive free Geek Squad setup on
many products on the Best Buy top tech gift list. When customers
purchase a qualifying gift, they will receive instructions they can
pass along to their gift recipient on how to set up a one-on-one
appointment with a Geek Squad Agent. Customers can visit
BestBuy.com/FreeSetup starting Nov. 1 to view the gifts that
qualify for free setup.
- The Gift of Geek Squad.
Customers can now easily gift their loved ones a Geek Squad house
call for tech setup and troubleshooting help. Starting Oct. 25,
Best Buy stores will offer a limited-edition Gift of Geek Squad
holiday gift package good for an hour of in-home tech setup and
support. The gift packages are available for $99.99 and $149.99 and
can be used on a range of services supporting computers, tablet and
mobile devices, TV/video, router/Wi-Fi connections, and more.
- Nov. 7 Special Holiday Shopping
Events. Holiday shopping events will take place in 400
participating Best Buy stores on Saturday, Nov. 7, from 1 p.m. to 5
p.m. local time. The events will feature:
- Robot and virtual reality demos
facilitated by Geek Squad Agents
- First 100 customers get a free tech
gift
- Black Friday-like deals on this year’s
hottest gifts (offered all day in all stores)
- The chance to win one of five $1,000
Best Buy gift cards4 through a Twitter sweepstakes
For a list of the 400 participating stores, visit
BestBuy.com/ShoppingEvent starting Oct. 29.
1 The Best Buy Top Tech Survey was conducted Sept. 21-27, 2015,
by Research Now and Best Buy Enterprise Research with a nationally
representative sample of 2,000 men and women ages 18-65. The margin
of error is +/- 2.2%. For complete survey results, contact
press@bestbuy.com.
2 Consumer Electronics Association research confirms the growing
popularity of tech for holiday gifting, with 65 percent of
Americans planning to purchase consumer electronics this season:
CEA: More Americans Plan to Purchase Tech Amid Record-Setting
Holiday Season.
3 Message and Data Rates May Apply. See Best Buy Mobile App
terms and conditions at www.bestbuy.com/mobilefaqs. For info,
text HELP to 332211.
4 Win The Holidays $1000 Gift Card Sweepstakes: No Purchase
Necessary. Open to legal residents of 50 U.S./D.C. (excluding
P.R.), 18+ (19+ AL and NE). Void where prohibited. To enter, tweet
one photo of yourself only with designated cardboard cut-out at
participating Best Buy stores with #WinTheHolidaysSweepstakes
between 1 p.m. ET and 8 p.m. ET on Nov. 7, 2015. Subject to
Official Rules at BestBuy.com/ShoppingEvent.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20151022005466/en/
Best Buy Public RelationsShandra Tollefson,
612-323-4418Shandra.Tollefson@bestbuy.com,Paula Baldwin,
612-291-6126Paula.Baldwin@bestbuy.com,
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