PHILADELPHIA, July 10, 2019 /PRNewswire/ -- Axalta (NYSE:
AXTA), a leading global supplier of liquid and powder coatings,
unveiled today a spectrum of automotive colors designed for the
future of automobiles in its 2019 Automotive Color Trend Report:
Color Combo. The report showcases unique color combinations, such
as "Comeback Duo" and "Smart Duo," and the emerging global
automotive trends and latest innovations in color science driving
them.
"New color technologies have allowed us to introduce a spectrum
of unique colors and effects that not only capitalize on current
trends, but also address the formulations required to meet the
needs of tomorrow's vehicles," said Nancy
Lockhart, Global Product Manager – Color, Axalta. "This
report goes beyond automotive color popularity to consider the
relationship of colors and how color is influenced by the emerging
transportation market of autonomous vehicles, growing customization
needs among consumers, and regional preferences."
The 2019 Color Combo report was compiled by reviewing the
relationship of color trends, color formulations, the latest in
color technology, and Axalta's Global Color Popularity data to
develop sets of color combinations that are shaping the automotive
industry.
The color combinations for 2019 include:
- Smart Duo: Axalta colors Optimized Wisdom and
Common Sense make up the "Smart Duo," combining luxury,
style, and practicality in their black color tones. This color duo
showcases the differing color spaces that can be used for vehicles
with LiDAR or Radar technology to detect other vehicles. Autonomous
driving and fuel economy will influence color choices in this
category, as high-tech vehicles will require color spaces to be
optimized for coatings detection and transmission.
- Topnotch Duo: This pairing of Signature
Bliss and Facelift Delight features deep rich reds that
evoke emotion. The "Topnotch Duo" colors demand attention with new
technology that offers premium effects. The set pairs colors with
worldwide appeal alongside colors designed for a luxurious
finish.
- Comeback Duo: Solid Luck and Effect
Fortune are sage green versions of Axalta colors and offer
unique hues in both light and dark versions. This "Comeback Duo"
group is in response to the increasing demand of colors inspired
from the past, as they are reminiscent of colors found on vehicles
and consumer products from the 1970s – 1990s.
- Contrast Duo: Dark Horizon and Light
Skyline are shades of blue that appeal to younger generations.
This pair is full of character and offers a light and fashionable
shade of blue with a dark, luxurious blue. These trendy colors are
targeted for both eco-concepts and luxury vehicles.
- Power Duo: Bright Lagoon and Muted
Bay are teal hues that appeal to a wide variety of audiences.
The colors of the "Power Duo" have surprising characteristics of
highly chromatic colors and uniquely muted color spaces. These
colors are specifically designed for smaller vehicles and offer
shades that are both playful and sporty.
- Popular Duo: Individual Sunlight and
Traditional Sunrise are yellow and beige concepts that will
invite a smile. The colors of the "Popular Duo" explore how
mainstream color spaces are developed for mass consumer acceptance
and mass customization options. This duo represents worldwide
favorites with high usage rates on cross-vehicle types.
Earlier this year, Axalta announced the 2019 Automotive Color of
the Year, Sahara – a color primed for vehicle customization
at manufacturing facilities and in the aftermarket. Sahara
is a golden bronze tone that radiates warmth, richness, and
strength for vehicles of all sizes, and can serve as the principal
color of two-tone designs, including black roofs, stripes, and
accent packages. Sahara falls under the "Popular Duo"
group.
As a leading color expert for coatings, paint, and wood, Axalta
has been driving the future of color trends for more than 150 years
using innovative technology, advanced color formulations, and
proprietary insights into global and regional color
preferences.
About Axalta
Axalta is a leading global company
focused solely on coatings and providing customers with innovative,
colorful, beautiful and sustainable solutions. From light vehicles,
commercial vehicles and refinish applications to electric motors,
buildings, pipelines and other industrial applications, our
coatings are designed to prevent corrosion, increase productivity
and enable the materials we coat to last longer. With more than 150
years of experience in the coatings industry, the approximately
14,000 people of Axalta continue to find ways to serve our more
than 100,000 customers in 130 countries better every day with the
finest coatings, application systems and technology. For more
information, visit axalta.com and follow us @Axalta
on Twitter and on LinkedIn.
Axalta Coating
Systems
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Contact
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rob.ferris@axalta.com
axalta.com
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