PLANO, Texas, April 23, 2019 /PRNewswire/ -- Alliance Data
Systems Corporation (NYSE: ADS), a leading global provider of
data-driven marketing and loyalty solutions, today announced its
Columbus, Ohio‑based card services
business, a premier provider of branded private label, co-brand and
business card programs, has signed a new agreement to provide
private label credit card services for Burlington Stores, Inc.
(NYSE: BURL), a nationally recognized off-price retailer.
Through its fiscal 2018 fourth quarter, Burlington operated 675 stores, including an
internet store, in 45 states and Puerto
Rico. The stores offer an extensive selection of in-season,
fashion-focused merchandise at up to 60% off other retailers'
prices every day, including women's ready-to-wear apparel,
menswear, youth apparel, baby, beauty, footwear, accessories, home,
toys and coats.
Burlington plans to begin
piloting its new private label credit card and loyalty program by
the end of its first quarter in approximately 140 of its
stores. Leveraging Alliance Data's innovative, tech-forward
approach, Burlington shoppers who
apply at the point of sale in many Burlington store locations will benefit from
Driver's License Instant Credit, which simplifies the application
process through a scan of the shopper's driver's license. Alliance
Data will also implement a full suite of data-driven marketing
services for the card program to drive brand loyalty and help grow
Burlington's top-line sales.
Bart Sichel, executive vice
president and chief marketing officer for Burlington, said: "Alliance Data is a leader
in the marketing and loyalty space, and we look forward to
leveraging their extensive retail expertise to help us recognize
our customers' loyalty with customized rewards and new shopping
benefits."
Burlington is also a
long-standing client of Epsilon®, an Alliance Data
company. Epsilon will work in close partnership with Alliance
Data's card services business to support the program.
"We are thrilled to partner with Burlington, a leader in the growing and
evolving category of off-price retail, who focuses on providing the
very best value on brand name merchandise to its customers," said
Melisa Miller, president of Alliance
Data's card services business. "In partnership with Burlington, we will use our best-in-class data
and marketing expertise to help them grow their customer base and
further strengthen brand loyalty, bringing extended value to their
cherished customers."
About Burlington Stores, Inc.
Burlington Stores,
Inc., headquartered in New Jersey,
is a nationally recognized off-price retailer with Fiscal 2018
revenues of $6.6 billion. The Company
is a Fortune 500 company and its common stock is traded on the New
York Stock Exchange under the ticker symbol "BURL." The Company
operated 675 stores as of the end of the fourth quarter of Fiscal
2018, inclusive of an internet store, in 45 states and Puerto Rico, principally under the name
Burlington Stores. The Company's stores offer an extensive
selection of inseason, fashion-focused merchandise at up to 60% off
other retailers' prices every day, including women's ready-to-wear
apparel,menswear, youth apparel, baby, beauty, footwear,
accessories, home, toys and coats.
About Alliance Data's card services business
Based in
Columbus, Ohio, Alliance Data's
card services business develops market-leading private label,
co-brand, and business credit card programs for many of the world's
most recognizable brands. Through our branded credit programs, we
help build more profitable relationships between our partners and
their cardmembers, and drive lasting
loyalty.
Using the industry's most comprehensive and predictive data set,
advanced analytics, and broad-reaching capabilities, Alliance
Data's card services business has been helping partners increase
sales and provide greater value to their cardmembers since 1986. We
are proud to be part of the Alliance Data enterprise (NYSE: ADS),
an S&P 500, FORTUNE 500 and FORTUNE 100 Best Companies to Work
For company headquartered in Plano,
Texas. To learn more, visit KnowMoreSellMore.com, follow us
on Twitter @Know_SellMore, and connect with us on LinkedIn at
Alliance Data card services.
About Alliance Data
Alliance Data® (NYSE: ADS) is a
leading global provider of data-driven marketing and loyalty
solutions serving large, consumer-based industries. The Company
creates and deploys customized solutions, enhancing the critical
customer marketing experience; the result is measurably changing
consumer behavior while driving business growth and profitability
for some of today's most recognizable brands. Alliance Data helps
its clients create and increase customer loyalty through solutions
that engage millions of customers each day across multiple touch
points using traditional, digital, mobile and emerging
technologies. An S&P 500, FORTUNE 500 and FORTUNE 100 Best
Companies to Work For company headquartered in Plano, Texas, Alliance Data consists of three
businesses that together employ approximately 20,000 associates at
more than 100 locations worldwide.
Alliance Data's card services business is a leading
provider of marketing-driven branded credit card programs. Epsilon®
is a leading provider of multichannel, data-driven technologies and
marketing services, and also includes Conversant®, a leader in
personalized digital marketing. LoyaltyOne® owns and operates the
AIR MILES® Reward Program, Canada's most recognized loyalty program, and
Netherlands-based BrandLoyalty, a
global provider of tailor-made loyalty programs for grocers.
Follow Alliance Data on Twitter, Facebook, LinkedIn, Instagram
and YouTube.
Forward Looking Statements
This release contains
forward-looking statements within the meaning of Section 27A of the
Securities Act of 1933 and Section 21E of the Securities Exchange
Act of 1934. Forward-looking statements provide expectations or
forecasts of future events and can generally be identified by the
use of words such as "believe," "expect," "anticipate," "estimate,"
"intend," "project," "plan," "likely," "may," "should" or other
words or phrases of similar import. Similarly, statements that
describe our business strategies, outlooks, objectives, plans,
intentions or goals also are forward-looking statements.
Forward-looking statements, however, are subject to a number of
risks and uncertainties that could cause actual results to differ
materially from the projections, anticipated results or other
expectations expressed in this release, and no assurances can be
given that expectations, which are believed to be based on
reasonable assumptions, will prove to have been correct. These
risks and uncertainties include, but are not limited to, factors
set forth in the Risk Factors section in the Annual Reports on Form
10-K for the most recently ended fiscal year filed by each of
Alliance Data and Burlington Stores, each of which may be updated
in Item 1A of, or elsewhere in, each of our Quarterly Reports on
Form 10-Q filed for periods subsequent to each such Form 10-K.
Our forward-looking statements speak only as of the date made,
and each of Alliance Data and Burlington Stores undertakes no
obligation, other than as required by applicable law, to update or
revise any forward-looking statements, whether as a result of new
information, subsequent events, anticipated or unanticipated
circumstances or otherwise.
Media Contacts:
Alliance Data
Tiffany
Louder – Investor
Relations
214-494-3048
tiffany.louder@alliancedata.com
Shelley Whiddon –
Media
214-494-3811
shelley.whiddon@alliancedata.com
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SOURCE Alliance Data Systems Corporation