The addition of Glamit expands Accenture
Interactive’s world-class commerce capabilities
Accenture (NYSE: ACN) has acquired Glamit, a boutique e-commerce
agency in Argentina. Glamit offers experience design and
technology, including e-commerce and platform architecture, brand
strategy, digital marketing services and direct-to-consumer
solutions. Terms of the transaction were not disclosed.
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Accenture has acquired Glamit, a boutique
e-commerce agency in Argentina. (Photo: Business Wire)
To meet the needs of the rapidly growing Argentinian e-commerce
market, today’s brands are looking to reinvent their commerce
experience swiftly and at scale. With the addition of Glamit,
Accenture Interactive further enhances its robust omnichannel
e-commerce and marketing solutions and the ability of the Accenture
SynOps platform to power connected and seamless commerce
experiences.
Founded in 2011 and headquartered in Buenos Aires, Glamit,
brings proven partnerships with leading technology and platform
companies including Magento, VTEX and Mercado Pago, and other
related services to deliver commerce excellence across multiple
industries for international and local brands. Recognized by the
eCommerce Institute for outstanding leadership and offerings to
support online businesses in Argentina, an outstanding partner by
Mercado Pago and most recently, Great Place to Work in Argentina,
the agency’s 260 employees will join Accenture Interactive in
HSA.
Flaviano Faleiro, Accenture Interactive’s president for Growth
Markets, said: “Glamit fits into our vision of transforming
commerce across Latin America. With them as part of the Interactive
family, we will help our clients in the region balance the
complexities and simplicity of digital commerce and create
exceptional experiences that delight consumers and drive brand
success.”
Andrés Dorfman, CEO of Glamit, said: “We’ve always been focused
on helping brands create connected experiences for their consumers.
Joining Accenture Interactive will allow us to continue to do so,
in a way that extends our reach and increases our impact. It
provides an excellent opportunity for our teams to drive marketing
transformation and commerce reimagination in a big way that helps
our clients deepen their presence on a global scale.”
Accenture Interactive’s commerce offering is centered on
supporting clients design, implement and operate transformative
experiences for the consumer, offering expertise in emerging
platforms and modern commerce architectures such as headless and
composable commerce. Accenture was named a leader in commerce
services by Forrester in 2021.
About Accenture Accenture is a global professional
services company with leading capabilities in digital, cloud and
security. Combining unmatched experience and specialized skills
across more than 40 industries, we offer Strategy and Consulting,
Interactive, Technology and Operations services — all powered by
the world’s largest network of Advanced Technology and Intelligent
Operations centers. Our 624,000 people deliver on the promise of
technology and human ingenuity every day, serving clients in more
than 120 countries. We embrace the power of change to create value
and shared success for our clients, people, shareholders, partners
and communities. Visit us at www.accenture.com.
Accenture Interactive is reimagining business through
experience. We drive sustainable growth by creating meaningful
experiences that live at the intersection of purpose and
innovation. By connecting deep human and business insights with the
possibilities of technology, we design, build, communicate and run
experiences that make lives easier, more productive and rewarding.
Accenture Interactive is ranked the world’s largest digital agency
by Ad Age and has been named a Most Innovative Company by Fast
Company. To learn more, follow us @AccentureACTIVE and visit
www.accentureinteractive.com
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Gabriela Oliván Accenture +54 9 11 3822-0352
gabriela.olivan@accenture.com
Isabel Herrera Accenture +56 9 58735520
isabel.herrera.leon@accenture.com
Cecilia Niscovolos Accenture +54 9 11 65386801
cecilia.niscovolos@accenture.com
Kelly Coffed Accenture +1 678 657 8614
kelly.coffed@accenture.com
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