Global Games Industry Encourages Players to
Follow Health and Safety Guidelines for COVID-19; Provides
Information and Social Connection
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Games Industry Unites to Promote World
Health Organization Messages Against COVID-19; Launch
#PlayApartTogether Campaign
WHAT
Today, the global and far-reaching games industry agreed to
disseminate key messages from the World Health Organization to help
slow the spread of COVID-19. To promote these messages, 18 game
industry leaders in the interactive entertainment space have
launched #PlayApartTogether, an initiative that encourages their
vast network of users to follow the WHO’s health
guidelines—including physical distancing, hand hygiene, respiratory
etiquette and other powerful preventive actions people can take to
fight COVID-19.
By bringing special events, exclusives, activities, rewards and
inspiration to some of the most popular games in the world,
#PlayApartTogether encourages users to adopt best practices for the
sake of their own health and that of their families and
communities. By incorporating COVID-19 self-protection messages
into games, the industry is telling the world: “Wherever you are,
whatever game you play, you can make a difference.” Joining the
program are:
Activision Blizzard
Kabam
Snap Games
Amazon Appstore
Maysalward
Twitch
Big Fish Games
Playtika
Unity
Dirtybit
Pocket Gems
Wooga
Glu Mobile
Riot Games
YouTube Gaming
Jam City
SciPlay
Zynga
Follow the hashtag #PlayApartTogether on social media for
ongoing updates and details.
#PlayApartTogether Game Industry Partner Quotes:
Activision Blizzard - Bobby Kotick, CEO “It’s never been more
critical to ensure people stay safely connected to one another.
Games are the perfect platform because they connect people through
the lens of joy, purpose and meaning. We are proud to participate
in such a worthwhile and necessary initiative.”
Big Fish Games - Jeff Karp, Managing Director and President
“There has perhaps never been a more pivotal time than present, for
solidarity around a cause, such as the one facing us now with
COVID-19. Together, with our global community of games publishers
and the technical guidance of the World Health Organization, we
hope to reach millions of players across our titles with the
#PlayApartTogether campaign. Through games like Cooking Craze,
Gummy Drop, Decurse and Fairway Solitaire, we can share WHO’s
important message of safety while letting our community know that
they are not alone. We are all in this together, even if we are
apart.”
Dirtybit - Anette Staloy, VP of Business and Marketing “Our
mission is to let people create memorable moments together, and our
focus has always been on creating social game experiences. Our
players all over the world have been sharing heartwarming stories
about how much it means to them to be able to connect with and keep
in touch with friends and family through our Fun Run games. We
appreciate the opportunity to take part in the #PlayApartTogether
initiative, to help encourage people to follow the guidance of the
WHO and local health authorities.”
Glu Mobile - Nick Earl, President and CEO “Games have the power
to not only entertain people, but bring them together in difficult
times. We are proud to join arms with the games industry to support
the World Health Organization as we encourage a global community of
players to #PlayApartTogether. Across multiple games in Glu’s
portfolio, we are actively encouraging players to follow WHO
guidance and that of local health authorities for the health and
safety of their families and communities.”
Jam City - Chris DeWolfe, Co-founder and CEO “Jam City knows
that many are turning to games for stress relief and a little joy
during these perilous times. As a game company with tens of
millions of players, we call on everyone to #PlayApartTogether to
flatten the curve and put an end to COVID-19.”
Kabam - Tim Fields, CEO “At Kabam we entertain the world. And
the role of entertainers is never more important than in hard
times. Kabam supports the #PlayTogetherApart initiative; by
following the wise guidance of the World Health Organization we can
ease the burden on healthcare professionals and save lives. What
better time to catch up on some of your favorite games or try some
new ones? You can be a hero by playing with your friends, together
but apart.”
Maysalward - Nour Khrais, Founder and CEO “Everyone must do
their part to fight this pandemic and reduce its spread. Staying
home is an important way to protect ourselves and society from its
danger. At Maysalward we are committed to fighting the spread with
our, therefore, we are joining #PlayApartTogether and launching new
games with more online gameplay capabilities. Stay Home, Stay
Safe.”
Playtika - Robert Antokol, CEO “At Playtika, we believe that
play is an integral part of life, even in the toughest of times. We
are proud to promote messages by the World Health Organisation and
to join this coalition of games industry leaders to support the
#PlayApartTogether campaign. As part of this important response to
the COVID-19 pandemic, Playtika is fully committed to helping
people worldwide stay safe and feel connected.”
Pocket Gems - Ben Liu, CEO “Games can provide needed
entertainment while fostering connection. In these challenging
times, Pocket Gems is supporting the #PlayApartTogether campaign
together with our fellow developers to amplify key messages from
the WHO. We hope players enjoy some added content and bonuses in
our mobile games like Episode and War Dragons, while also getting
important reminders from the World Health Organization.”
Riot Games - Nicolo Laurent, CEO “Physical distancing shouldn’t
mean social isolation! Let’s stay physically apart – and take other
public health steps such as hand hygiene – to help flatten the
curve and #PlayApartTogether to help power through this crisis. For
Rioters, playing games is more than just a game; it’s a meaningful
life pursuit. And now, for the billions of players around the
world, playing games could help the pursuit of saving lives. Let’s
beat this COVID-19 boss battle together.”
SciPlay - Josh Wilson, CEO “Here at SciPlay, we’re all driven by
the joy our games bring to the global community. In these
challenging times, we must all come together to fight the virus and
flatten the curve of transmission. One of our core values is
#playTOGETHER, which is ingrained into every action that we take in
order to serve our players. We are honored that we can evolve this
core value into the #PlayApartTogether initiative, which we believe
in so strongly, and magnify live-saving messages from the World
Health Organization. So, let’s all #PlayApartTogether to stay
healthy, both mentally and physically!”
Snap - Will Wu, Head of Snap Games “It’s so important that young
people take staying at home seriously — they have a key role to
play in helping stop the spread. Snap Games has always been a way
for Snapchatters to connect and play with their friends even when
far apart, so we’re game to support the #PlayApartTogether
initiative. We’re committed to helping Snapchatters stay home by
offering new games to play and creative tools that raise awareness
for our community to protect themselves, their loved ones, and the
greater public.”
Twitch - Michael Aragon, SVP of Content “Games are a huge part
of what brings the Twitch community together each day. The
#PlayApartTogether initiative is a reminder that even while it's
crucial we keep our distance from one another, we can keep enjoying
the games we love and stay connected with people online. We’re
pleased to share key messages from the WHO alongside other members
of the initiative to continue providing a place where people can
come together, play games, and create community.”
Unity Technologies - John Riccitiello, CEO “At Unity, we believe
the world is a better place with more game creators and game
players in it. Whether you’re playing your favorite game with
friends on the internet or learning how to make your first game
with some of our now-free all-access coding initiatives,
#PlayApartTogether can galvanize players to protect themselves and
their families. We look forward to working with the global games
industry to do our part as global citizens to flatten the
curve.”
YouTube - Ryan Wyatt, Global Head of Gaming “For 15 years,
YouTube has been a community where people do things alone but
together through #withme videos — but it’s more important now than
ever to #StayHome and #PlayApartTogether. Some of the most
impactful moments on YouTube have been creators virtually engaging
with fans and other gaming creators halfway around the world via
livestreams. Gamers know how to come together, even when we're
apart, so let's be safe during this time and do our part as an
industry to flatten the curve.”
Zynga - Bernard Kim, President of Publishing “Our mission at
Zynga has always been to connect the world through games, and it
has taken on a new dimension as we face this global crisis. We are
honored to support the important work of the World Health
Organization and provide our players with a support system during
this period of physical distancing. The #PlayApartTogether
initiative activates positivity and community that can help us
commit to the urgent task at hand.”
Editor’s Note:
Campaign Graphics, Quote Sheet and Industry Contact Sheet =
https://www.dropbox.com/sh/kkvsatzbfkwafft/AAA4NFbVNMfzX-iULm68kyEra?dl=0
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version on businesswire.com: https://www.businesswire.com/news/home/20200328005018/en/
Kenny Johnston (kjohnston@zynga.com) Sarah Ross
(sarah@zynga.com) Dana Whitney (dwhitney@zynga.com)
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