SEATTLE, May 19, 2021 /PRNewswire/ -- Zillow is
improving the experience when Zillow Premier Agent partners are
connected with a potential buyer. With these updates, agents are
connected with buyers 45% faster than telephone
connections1 and can see more customer insights to help
them build rapport as soon as they are connected to home
shoppers.
Now, when a home shopper is ready to speak with a local agent,
Zillow Premier Agent partners can see the request details and be
connected directly with the buyer all within the Zillow Premier
Agent app, using Voice over Internet Protocol (VoIP) technology.
Previously, agent partners would receive a traditional phone call
and follow automated voice prompts to accept a connection and get a
separate push notification from the Zillow Premier Agent app,
requiring them to navigate between the two.
Another new update to the connections experience creates a more
streamlined shopping experience for both buyers and agents. When
buyers are interested in more than one home, agents can now see all
of the homes when the connection request comes in, instead of just
the first one the buyer requested. This lets agents address the
entirety of the buyer's home search so they can have a better
understanding of the buyer's progress and can better serve their
needs. In today's competitive market, agents can use this
information to prioritize showing dates and offer deadlines to give
their clients the best chance to successfully buy a home.
"We are always looking for new ways to support our Premier Agent
partners in their business, and these app improvements help agents
make the most of each new connection and set more showing
appointments," said Racquel Russell,
Zillow vice president of partner success. "Ultimately we want to
help buyers get into their dream home, and giving agents the tools
to provide exceptional service to our shared customers is a key
factor in making that happen."
Bringing connections into the Zillow Premier Agent app makes it
faster for agents to talk to an interested buyer - on average,
connections are 45% faster through in-app connections than through
standard telephone calls. Agents are able to review the buyer's
home search information before speaking with them, which allows
them to focus on building a relationship based on the buyer's needs
as soon as they are connected. Buyers will be connected with an
agent who knows what they are looking for and is ready to help them
find their next home.
In addition to faster connections, agents who use in-app
connections set more appointments and are more likely to meet with
the buyers, which can lead to a higher likelihood of successfully
transacting with that buyer. Agents using in-app connections have a
7% higher appointment rate compared with connections made with a
traditional phone call.2
As customer expectations and the real estate industry landscape
change, Zillow is evolving to meet these changes by building a
platform and tools aiming to deliver a more seamless home buying
and selling journey. A great real estate agent is essential to
helping customers successfully find and buy their next home, and
Zillow is developing tools and products like the connections
experience to help agents succeed now and into the future.
To receive connection calls through the Zillow Premier Agent
app, agents should make sure they have the latest version of the
app and enable enhanced connection calls. Agents will not receive
connections through the app if they have the feature toggled off,
if their phone is set to Do Not Disturb. In-app connections and
connections for multiple properties will be available in all areas
on iOS and Android in summer 2021.
About Zillow Group
Zillow Group, Inc. (NASDAQ: Z and
ZG) is reimagining real estate to make it easier to unlock life's
next chapter.
As the most-visited real estate website in the U.S., Zillow® and
its affiliates offer customers an on-demand experience for selling,
buying, renting or financing with transparency and nearly seamless
end-to-end service. Zillow Offers® buys and sells homes directly in
dozens of markets across the country, allowing sellers control over
their timeline. Zillow Home Loans™, our affiliate lender, provides
our customers with an easy option to get pre-approved and secure
financing for their next home purchase. Zillow recently launched
Zillow Homes, Inc., a licensed brokerage entity, to streamline
Zillow Offers transactions.
Zillow Group's affiliates and subsidiaries include Zillow®,
Zillow Offers®, Zillow Premier Agent®, Zillow Home Loans™, Zillow
Closing Services™, Zillow Homes, Inc., Trulia®, Out East®,
StreetEasy® and HotPads®. Zillow Home Loans, LLC is an Equal
Housing Lender, NMLS #10287 (www.nmlsconsumeraccess.org).
1 Internal Zillow data collected between
September 15-October 18, 2020
2 Internal Zillow data collected between
September 15-November 8, 2020
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SOURCE Zillow