Summer's Bare Facts: New Survey Finds That 88 Percent of Women Would Like to Improve One Area of Their Body Before They're "B...
June 25 2014 - 8:00AM
Marketwired
Summer's Bare Facts: New Survey Finds That 88 Percent of Women
Would Like to Improve One Area of Their Body Before They're "Bikini
Ready"
Sixty-Three Percent of Women Admit to Using "Thigh-Hiding"
Tactics
PLEASANTON, CA--(Marketwired - Jun 25, 2014) - Summer months
bring sunshine, outdoor activities and the pressure for many women
to break out their bikinis. A recent Wakefield Research survey1,
commissioned by ZELTIQ® Aesthetics, Inc. (NASDAQ: ZLTQ) (the makers
of the CoolSculpting® system) found that 88 percent of women would
like to improve one area of their body before they consider
themselves "bikini ready." Even for women who are in shape and
leading healthy lifestyles, the survey found that many still have
"problem areas" that they would like to improve. Seventy-four
percent of women felt their abdomen was a trouble spot and 54
percent cited their thighs.
"As the weather gets warmer, we see an increase in motivation to
get in shape or slim down in order to look better in lighter
clothing, including bathing suits," said Grant Stevens, MD, FACS,
founder and medical director of Marina Plastic Surgery. "Many
of the women we see in our practice are leading healthy lifestyles,
but still have 'trouble spots' that they feel need improvement. For
these individuals, we often recommend a procedure like
CoolSculpting, which is a non-invasive treatment that targets
underlying fat pockets without surgery or downtime."
Getting ready for summer -- and preparing to slip into a bikini
for the first time -- can be an intimidating process for women. The
Wakefield "Summer's Bare Facts" survey found that approximately 78
percent of women would be unwilling to post a photo of themselves
in a bikini as their social media profile. In addition, the results
of the survey showed that American women think about fixing or
bettering their bodies approximately seven times per day.
The CoolSculpting procedure was developed by Harvard scientists
and is based on the science of Cryolipolysis®, a process
demonstrating that when fat cells are exposed to extreme cold, they
die and are eliminated naturally from the body. Fat cells treated
and eliminated by the procedure are gone for good, and patients can
expect long-lasting results. The CoolSculpting procedure is
noninvasive, requiring no surgery or downtime. Many patients
read, check email, or even nap during their session.
The CoolSculpting procedure received its latest FDA clearance to
treat the outer and inner thighs, in addition to its other
clearances for the flank (love handles) and abdomen. This
means that three of the most common problem areas can now be
treated by the CoolSculpting procedure, the only cold-based fat
reduction procedure cleared by the FDA. More than one million
CoolSculpting treatments have been performed worldwide.
The "Summer's Bare Facts" survey polled 500 U.S. women aged 18
years and older between May 1 and May 8, 2014. Additional survey
results are as follows:
- Body Blues: Eighty-eight percent of women believe there is one
or more area of their body that needs improving before they are
"bikini ready:"
- Abdomen (74%)
- Thighs (54%)
- Flank/love handles (44%)
- Butts (38%)
- Arms (37%)
- Goodbye Thighs: Sixty-three percent of women have used various
"thigh-hiding" tactics before -- including keeping shorts over
their bathing suits (30%), refusing to wear a bathing suit (29%),
buying a specific bathing suit that hides their thighs (25%) or
refusing to wear shorts at all (22%).
- Among those who employ "thigh-hiding" techniques, 89 percent
agree that even while hiding their thighs, they do not feel the
best about their appearance.
- "I'm Stuck:" Fifty-eight percent of women feel stuck with their
body type and 48 percent of women do not believe that their body
reflects their diet and exercise regime.
The CoolSculpting procedure results in a noticeable and
measurable reduction of fat in the treated areas, and the treated
fat is gone for good. Most patients can start to see results
as soon as three weeks following treatment, with the most dramatic
results occurring over a period of one to three months. Every
patient is unique, so patients are encouraged to talk to their
physicians about a customized treatment plan as part of the initial
consultation. Additional treatments in the same or multiple
areas may enhance the desired aesthetic effect.
The CoolSculpting procedure is available through an elite
network of CoolSculpting Centers worldwide. Dermatologists, plastic
surgeons and leading aesthetic specialists that offer the procedure
can be found at www.coolsculpting.com.
About the CoolSculpting® Procedure The CoolSculpting procedure
is a non-surgical, clinically proven procedure that selectively
reduces fat bulges in problem areas using a patented cooling
technology. Cleared by the FDA for noninvasive fat reduction in the
abdomen, flank and thighs, it gently cools unwanted fat cells in
the body to induce a natural, controlled elimination of fat cells
without harming surrounding tissue, and the treated fat cells are
gone for good. More than 1,000,000 CoolSculpting treatments
have been performed in over 60 countries around the world. The
CoolSculpting procedure is available through an elite network of
CoolSculpting Centers worldwide. Dermatologists, plastic surgeons
and leading aesthetic specialists that offer the CoolSculpting
procedure can be found at www.coolsculpting.com. Be sure to follow
CoolSculpting on Facebook, Twitter, Pinterest and
YouTube.
About ZELTIQ® Aesthetics, Inc. ZELTIQ Aesthetics, Inc. (NASDAQ:
ZLTQ) is a medical technology company focused on developing and
commercializing products utilizing its proprietary
controlled-cooling technology platform. ZELTIQ's first
commercial product, the CoolSculpting system, is designed to
selectively reduce stubborn fat that may not respond to diet or
exercise. The CoolSculpting procedure is based on the
scientific principle that fat cells are more sensitive to cold than
the overlying skin and surrounding tissues. It utilizes
patented technology of precisely controlled cooling to reduce the
temperature of fat cells in the treated area, which is intended to
cause fat cell elimination through a natural biological process
known as apoptosis. ZELTIQ developed the CoolSculpting
procedure to safely, noticeably, and measurably reduce the fat
layer.
1 The CoolSculpting Survey was conducted by Wakefield Research
(www.wakefieldresearch.com) among 500 U.S. women ages 18+, between
May 1st and May 8th, 2014, using an email invitation and an online
survey. Quotas have been set to ensure reliable and accurate
representation of U.S. women ages 18+.
Results of any sample are subject to sampling variation. The
magnitude of the variation is measurable and is affected by the
number of interviews and the level of the percentages expressing
the results. For the interviews conducted in this particular study,
the chances are 95 in 100 that a survey result does not vary, plus
or minus, by more than 4.4 percentage points from the result that
would be obtained if interviews had been conducted with all persons
in the universe represented by the sample.
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