ZELTIQ® Aesthetics Launches CoolConnect™ and Training Center
October 11 2013 - 8:00AM
Business Wire
New Marketing and Training Initiatives to be
Announced at Plastic Surgery The Meeting 2013
ZELTIQ® Aesthetics, Inc. (Nasdaq: ZLTQ), a medical
technology company focused on developing and commercializing
products utilizing its proprietary controlled-cooling technology
platform, today announced the launches of CoolConnect and the
ZELTIQ Training Center, two of the company’s newest practice
partnering initiatives, at Plastic Surgery The Meeting 2013, the
American Society of Plastic Surgeons (ASPS) annual meeting in San
Diego, October 11-15, 2013.
CoolConnect is a connectivity and data management product that
will enable CoolSculpting providers to optimize their marketing
efforts based on key insights and data collected in-office on the
CoolSculpting® System, marking the first time in the aesthetics
industry that physicians will have access to data to help them make
fact-based decisions about their business. Physicians will receive
reports analyzing their practice-specific data in comparison to
national averages. CoolConnect, which is already installed in more
than 600 CoolSculpting systems in the United States, is being
rolled out throughout the country and soon in the direct and
indirect markets worldwide where CoolSculpting is available.
“With CoolConnect, I can now gauge the impact of my
CoolSculpting patient events and marketing programs and gain a
better understanding of the return on my investment,” said Jennifer
Harrington, MD, founder of Harrington Plastic Surgery, in Plymouth
and Edina, Minn. “I see CoolConnect as a very powerful and valuable
practice development tool.”
The ZELTIQ Training Center (ZTC), located next to the corporate
headquarters in Pleasanton, Calif., is a state-of-the-art
CoolSculpting training facility complete with a classroom capable
of accommodating up to 30 attendees and five treatment rooms. The
ZTC’s first program, CoolSculpting University, brings together
CoolSculpting providers from new practices from across the country
for a two-day training course. The goal is to provide one-of-a-kind
training to new customers that will enable them to launch
CoolSculpting in a successful and strategic manner within the first
90 days of owning the system. The curriculum features hands-on
education, live treatments and lecture-style presentations.
Attendees will leave with an understanding of how to educate their
patients about CoolSculpting, how to create the best possible
experience for their patients, and how to create reproducible
CoolSculpting treatment outcomes with “wow” results.
“The training, trainers and content all exceeded my
expectations,” said Nadia Zinchuk, BScN, RN, of INLIV in Calgary,
Alberta, who attended a recent session of CoolSculpting University.
“ZELTIQ really cares about their customers and making their
practices a success.”
“Our goal is to be the best possible practice partner and we
seek every opportunity to reinforce that commitment to our
physicians,” said Mark Foley, President and Chief Executive
Officer. “The unique ongoing marketing and educational support we
offer via CoolConnect and the ZELTIQ Training Center, respectively,
will help physicians realize the growth potential CoolSculpting
presents for their practices.”
To date, more than 1,700 systems in over 55 countries have
performed more than 700,000 treatments worldwide. CoolSculpting
results in an undeniable reduction of fat in the treated areas,
with the most dramatic results occurring over a period of one to
three months. Every patient is unique, which is why ZELTIQ
recommends a customized treatment plan as part of the initial
consultation. Additional treatments in the same or multiple areas
may help to enhance the desired aesthetic effect.
For information about CoolSculpting, CoolConnect, and the ZELTIQ
Training Center, visit ZELTIQ at ASPS Booth #2325.
About ZELTIQ® Aesthetics, Inc.
ZELTIQ is a medical technology company focused
on developing and commercializing products utilizing its
proprietary controlled-cooling technology platform. ZELTIQ’s first
commercial product, the CoolSculpting System, is designed to
selectively reduce stubborn fat that may not respond to diet or
exercise. CoolSculpting is based on the scientific principle that
fat cells are more sensitive to cold than the overlying skin and
surrounding tissues. It utilizes patented technology of precisely
controlled cooling to reduce the temperature of fat cells in the
treated area, which is intended to cause fat cell elimination
through a natural biological process known as apoptosis. ZELTIQ
developed CoolSculpting to safely, noticeably, and measurably
reduce the fat layer.
IC1477-AIn the United States CoolSculpting is cleared for
non-invasive fat reduction of the abdomen and flank.
ZELTIQ Aesthetics, Inc.Marlo Rodman,
925-918-1190mrodman@zeltiq.com
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