Swerve®, the Ultimate Sugar Replacement, is Launching the Next Generation of Sugar Alternative Products
July 28 2022 - 7:30AM
Swerve, a leading manufacturer and marketer of zero-sugar,
keto-friendly, and plant-based sweeteners and baking mixes, today
celebrates its place as the top-selling baking pouch, with a
consumer-requested range of sweetener products and pack formats set
to debut from the company this year as data shows more U.S.
households are veering toward sugar-free baking.
Swerve’s innovation and expansion into monk fruit and allulose
sweetener offerings, both of which are zero-calorie and zero-sugar,
is a key move from the manufacturer seeking to meet the increasing
demand by consumers for the sugar alternatives. According to
Nielsen data, demand for monk fruit and allulose is up in the
strong double digits this year as customers seek alternatives to
refined sugar in the marketplace that are non-Stevia options.
Swerve, the ultimate sugar replacement, lives up to its moniker
with more than 2 million loyal U.S. households dedicated to the
company and its products while also possessing best-in-class brand
loyalty, according to recent Nielsen data. Swerve, which is a
natural sugar replacement, and contains no artificial ingredients,
preservatives or flavors, is owned by Whole Earth Brands, Inc.
(Nasdaq: FREE), a global food company enabling healthier lifestyles
through premium plant-based sweeteners, flavor enhancers and other
foods.
Swerve is also launching a range of new products in new pack
formats, such as jars and sachets, to expand consumer occasions and
provide value and trial options. Further, Swerve is expanding into
blends, which will include combining cane sugar with monk fruit,
which support considerable reductions in sugar usage, such as in
baking, while serving as a transition offering for consumers
seeking to branch into the alternatives category.
As a leading zero-calorie baking-aid product, Swerve is
expanding into its first baking adjacency with the launch of a
range of Swerve-sweetened chocolate chips. Swerve brings its
millions of dedicated households into this adjacency at a most
opportune time. More than 60% of U.S. consumers wish there were
healthier chocolate options on the market, according to data
released by Mintel last year. Swerve’s products provide low-carb,
keto-friendly, gluten- and grain-free options for bakers seeking
healthier ways to savor the sweetness of chocolate.
Swerve offers an array of sugar replacements offerings,
including granular, brown and confectioner, while also providing a
host of options in mixes, including for cakes, cookies, brownies,
pancakes and waffles. Swerve is an integral brand in the portfolio
for Whole Earth Brands, which acquired the company in November
2020, providing Whole Earth Brands a key growth platform in the
alternative better-for-you sweetener space. The global food
company’s diverse portfolio of trusted brands and delicious
products also includes Whole Earth Sweetener®, Wholesome®, Pure
Via®, Equal® and Canderel®. To learn more about Swerve, please
visit swervesweet.com.
Forward-Looking StatementsThis press release
contains forward-looking statements (including within the meaning
of the Private Securities Litigation Reform Act of 1995) concerning
Whole Earth Brands, Inc. and its ESG efforts, plans and goals, and
reflects Whole Earth Brands’ current beliefs and expectations.
There can be no assurance Whole Earth Brands will be successful in
reaching the goals. These statements are subject to the risks and
uncertainties indicated from time to time in the documents the
Company files (or furnishes) with the U.S. Securities and Exchange
Commission.
About Whole Earth BrandsWhole Earth Brands is a
global food company enabling healthier lifestyles and providing
access to premium plant-based sweeteners, flavor enhancers and
other foods through our diverse portfolio of trusted brands and
delicious products, including Whole Earth Sweetener®, Wholesome®,
Swerve®, Pure Via®, Equal® and Canderel®. With food playing a
central role in people’s health and wellness, Whole Earth Brands’
innovative product pipeline addresses the growing consumer demand
for more dietary options, baking ingredients and taste profiles.
Our world-class global distribution network is the largest provider
of plant-based sweeteners in more than 100 countries with a vision
to expand our portfolio to responsibly meet local preferences. We
are committed to helping people enjoy life’s everyday moments and
the celebrations that bring us together. For more information on
how we “Open a World of Goodness®,” please visit
www.WholeEarthBrands.com.
Contacts:KWT GlobalAdam
Wise715-213-9107awise@kwtglobal.com
Investor Relations Contacts:Whole Earth
Brands312-840-5001investor@wholeearthbrands.com
ICRJeff Sonnek646-277-1263jeff.sonnek@icrinc.com
Photos accompanying this announcement are available at:
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