Jason Klarman Named Executive Vice President of Marketing for FOX News Media
July 15 2019 - 2:29PM
Business Wire
Jason Klarman has been named Executive Vice President of
Marketing for FOX News Media. Mr. Klarman will begin his new
position immediately, overseeing brand strategy for FOX News Media
which encompasses FOX News Channel (FNC), FOX Business Network
(FBN), FOX News Digital, the direct to consumer streaming service
FOX Nation, FOX News Radio, FOX News Headlines 24/7 and FOX News
podcasts. The announcement was made today by Suzanne Scott, CEO of
FOX News Media, to whom Mr. Klarman will report.
In making the announcement, Ms. Scott said, “After welcoming
Jason back into the FOX News fold last year to launch FOX Nation,
he made an immediate and substantial impact across all of our
businesses with his strategic approach to branding and wowed us
with his creativity in the process. We’re thrilled to be
collaborating with him once again.”
Mr. Klarman added, “Suzanne and team have built FOX News Media
into a multi-platform powerhouse. I’m excited to rejoin them in
expanding the brand and business as we continue to grow, innovate
and dominate in this ever evolving media landscape.”
In this new role, Mr. Klarman will oversee all brand strategy
and marketing initiatives for the FOX News Media suite of networks
and platforms, from consumer branding to subscriber acquisition.
Since rejoining the network as a consultant in 2018, he created and
implemented the successful America is Watching marketing campaign
and was instrumental in the launch of FOX Nation, developing the
brand for the direct-to-consumer streaming service. Mr. Klarman was
part of the team that launched FNC in 1996, and rose to Vice
President of Marketing before departing in 2001 for USA Cable,
overseeing marketing for TRIO and Newsworld International
(NWI).
Most recently, Mr. Klarman served as President of Hashtag Media
Ideas, a content, marketing and digital strategy consulting company
he has run since 2016. Prior to that, he was the Chief Marketing
Officer for Fullscreen Media. From 2008 through 2013, Klarman
served as President of Oxygen Media, rebranding the service as a
multi-platform female-centric network. From 2004 through 2008, Mr.
Klarman was Executive Vice President of Marketing & Digital at
Bravo Media, where he managed the strategy, content and operations
for the channel’s digital portfolio and directed the development of
all brand strategy and consumer marketing for the network.
A graduate of the University of Michigan, Ann Arbor with a
Bachelor’s degree in Economics and Political Science, Mr. Klarman
went on to earn his MBA in Finance and Marketing from NYU’s Stern
School of Business. He was an EMMY finalist for Outstanding
Achievement in Interactive Television and has been honored by
Advertising Age as “Entertainment Marketer of the Year” and by
PROMAX as a “Brand Builder.”
FOX News Media operates the FOX News Channel (FNC), FOX Business
Network (FBN), FOX News Digital, FOX News Radio, FOX News Headlines
24/7, FOX News podcasts and the direct to consumer subscription
streaming service FOX Nation. Currently the number one rated cable
network, FNC has been the most watched television news channel for
more than 17 consecutive years, while FBN has ranked as the number
one business channel for the past two years. Owned by FOX
Corporation, FOX News Media reaches 200 million people each
month.
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version on businesswire.com: https://www.businesswire.com/news/home/20190715005731/en/
FOX News Media Contact:
Alexandra Coscia/212-301-3272
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