via NewMediaWire -- Troika Media Group, Inc. (Nasdaq: TRKA)
("TMG" or "Company"), a brand consultancy and marketing innovations
company that provides integrated branding and marketing solutions
for global brands, today launched a rebrand in partnership with the
Pac-12 Networks, designed to inspire Pac-12 fans, unify the brand
across multiple platforms and highlight the unique natural
surroundings associated with the Pac-12 group of
universities. Pac-12 Networks is the content arm of the
Pac-12 Conference, providing a home for 12 schools and over 1,000
student-athletes. To view a sizzle featuring highlights
of the rebrand, click on the following
link: https://vimeo.com/575020475
The rebrand will roll out across Pac-12 Networks’
linear and digital platforms throughout the coming weeks leading up
to the 2021 football season, including broadcast, digital, social,
Out-of-Home and in-stadium assets.
Pac-12 Network’s New Brand
TMG was chosen by Pac-12 Networks because of its
proven sports brand-building expertise and deep understanding of
the unique regionality of sports fans. Working with Pac-12
Networks and their creative team, led by Creative Director Brandon
Bautista, TMG helped tell the authentic story of a collegiate
athletic conference nicknamed the "Conference of Champions", having
won more NCAA national championships in team sports than any other
conference in history.
The Conference’s member schools are located in the
states of Arizona, California, Colorado, Oregon, Utah and
Washington and the rebrand takes advantage of these western
states’ abundant natural beauty, highlighting the power of
nature in motion to showcase the bold, energetic and
forward-looking culture of the Pac-12 and the Western
region. The new look is designed to inspire fans and elevate
their experience through the unique vitality and spirit of every
Pac-12 university.
Working with Pac-12 Networks, TMG’s rebranding
included the following:
- Brand strategy, including positioning, personality and brand
essence
- On-air Network IDs, live event packaging, show packaging,
unique school-by-school brand and player assets
- Brand tool kits to unite the brand across every touchpoint
- Image spots to announce the new brand both on Network and
everywhere the Pac-12 plays
- Imagery from all of the regions in which the Pac-12 lives -
ocean, desert, forest and mountains
"As Pac-12 Networks has grown and expanded to
offer a wide range of live and on-demand content for various
platforms, we saw the need to unify the brand and establish
consistency across the board," said Pac-12 Networks Creative
Director Brandon Bautista. "With the help of Troika and our
talented creative team, we are proud to unveil this new look that
celebrates the unique natural landscapes surrounding our conference
footprint, making it the foundation of our brand system."
“From a creative perspective, this was a
breakthrough opportunity that we found to be incredibly inspiring,”
said Troika’s Senior Account Director, Aaron Sapiro. “As a
company born on the West Coast it was a privilege to bring to life
all that makes this part of the country special. Sport has the
power to unite, and we were excited by the Pac-12’s vision to merge
sport with nature and kickoff a fresh new era.”
About Pac-12 Networks
As the content arm of the Pac-12 Conference,
Pac-12 Networks is the first and only sports media company owned by
its 12 universities. The media company consists of seven, 24/7 TV
networks (one national and six regional TV networks), and digital
properties whose mission is to connect fans to the universities and
sports they love.
About Troika Media Group
Troika Media Group is an end-to-end brand
solutions company that creates both near-term and long-term value
for global brands in entertainment, sports and consumer products.
Applying emerging technology, data science, and world-class
creative, TMG helps brands deepen engagement with audiences and
fans throughout the consumer journey and builds brand equity.
Clients include Apple, Hulu, Riot Games, Belvedere Vodka, Unilever,
UFC, Peloton, CNN, HBO, ESPN, Wynn Resorts and Casinos, Tiffany
& Co., IMAX, Netflix, Sony, Yahoo and Coca-Cola. For more
information, visit www.thetmgrp.com
Forward-Looking Statements
Certain statements in this press release that are
not historical facts are forward-looking statements that reflect
management's current expectations, assumptions, and estimates of
future performance and economic conditions, and involve risks and
uncertainties that could cause actual results to differ materially
from those anticipated by the statements made herein.
Forward-looking statements are generally identifiable by the use of
forward-looking terminology such as "believe," "expects," "may,"
"looks to," "will," "should," "plan," "intend," "on condition,"
"target," "see," "potential," "estimates," "preliminary," or
"anticipates" or the negative thereof or comparable terminology, or
by discussion of strategy or goals or other future events,
circumstances, or effects. Moreover, forward-looking statements in
this release include, but are not limited to, the impact of the
current COVID-19 pandemic, which may limit access to the Company's
facilities, customers, management, support staff, and professional
advisors, and to develop and deliver advanced voice and data
communications systems, demand for the Company's products and
services, economic conditions in the U.S. and worldwide, and the
Company's ability to recruit and retain management, technical, and
sales personnel. Further information relating to factors that may
impact the Company's results and forward-looking statements are
disclosed in the Company's filings with the SEC. The
forward-looking statements contained in this press release are made
as of the date of this press release, and the Company disclaims any
intention or obligation, other than imposed by law, to update or
revise any forward-looking statements, whether as a result of new
information, future events, or otherwise.
Contact:
For Troika Media Group
Kevin Aratari
kevin@troikamedia.com
Investor Relations
TraDigital IR
Kevin McGrath
+1-646-418-7002
kevin@tradigitalir.com
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