Let’s Change the Way We Shop. Deutsche Telekom and T-Mobile U.S. Launch T-Challenge for 5G XR in Retail
October 19 2021 - 9:07AM
Business Wire
Worldwide competition seeks innovative ideas
for 5G-powered extended reality solutions that transform the retail
experience both in-store and at home
T-Labs, Deutsche Telekom’s research and development unit, and
T-Mobile U.S. (NASDAQ: TMUS) have teamed-up to launch T-Challenge,
a worldwide competition for startups, developers, researchers and
designers to submit innovative research and solutions for using 5G
networks and extended reality (XR) technology to transform retail.
T-Challenge is designed to fuel new innovations in how consumers
shop, using immersive XR experiences in stores, at home and on the
go.
This press release features multimedia. View
the full release here:
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Worldwide competition seeks innovative
ideas for 5G-powered extended reality solutions that transform the
retail experience both in-store and at home. (Photo: Business
Wire)
Today, AR is already having a major impact on brands and how
purchasing decisions are made as consumers seek a more personalized
and engaged experience. According to a recent Consumer Augmented
Reality report by Deloitte Digital and Snap Inc., companies with
branded AR experiences are 41% more likely to be considered by
consumers. Nearly 3 in 4 consumers say they're willing to pay more
for a product that promises the transparency that AR can provide.
And 56% of consumers agree AR gives them more confidence about
product quality with over half indicating they want to use AR
technology to assess products, allowing for a risk free “try before
you buy” experience.
“Our Ultra Capacity 5G network is the perfect platform for
extended reality experiences that can better connect us to products
and information,” said Neville Ray, President of Technology at
T-Mobile U.S. “Retail is an area that’s ripe for disruption and we
see a tremendous opportunity to engage consumers in new ways.
Shopping inside virtual stores from the comfort of your own home
and exploring products in 3D are just the start of where the
industry is going, and I can’t wait to experience what comes
next.”
T-Challenge includes a Solution Development category for
applicants to submit new viable XR products, and a Concept and
Design Creation category for applicants to submit tangible concepts
or designs of future prototype XR experiences. This June, up to 20
finalists will receive an all-expenses paid trip to Bonn, where
they will present their solutions to top leaders at Deutsche
Telekom and T-Mobile U.S. Six winners of the T-Challenge will split
600,000 euros, or over half a million U.S. dollars, in prize money.
Winners will also have the opportunity for their solutions to be
featured in T-Mobile and Deutsche Telekom retail stores in Europe
and the U.S.
“We want to use XR and our leading 5G networks to enhance and
create new customer experiences with practical and human-centric
applications, and thus, inspire and convince. For this reason, we
encourage creative minds to apply to our T-Challenge and help shape
the future with their ideas. The best solutions will win great
prizes and be tested and deployed in our shops. I'm looking forward
to exciting ideas and even more exciting XR experiences,” said
Claudia Nemat, Member of the Board of Management for Technology and
Innovation at Telekom.
With its 5G networks as the foundation, T-Mobile U.S. and
Deutsche Telekom are fueling innovation and building the 5G
ecosystem with a number of initiatives. Both collaborate with
universities and standards bodies to support 5G research and
development. T-Mobile U.S. also operates the award-winning T-Mobile
Accelerator, the T-Mobile Ventures investment fund and it is a
co-founder of the 5G Open Innovation Lab. Deutsche Telekom operates
the Co:Creation Lab in Germany, and supports startups with the
hubraum tech incubator in Berlin, Krakow and Tel Aviv.
For more information about T-Challenge, visit
www.telekom-challenge.com. Interested parties can submit their
application in the form of a short profile by January 31, 2022.
Participation in T-Challenge is free of charge.
T-Challenge: No purchase necessary. Open to individuals
aged 18 or older, some restrictions apply. Enter October 19, 2021,
through January 31, 2022. Full rules at www.telekom-challenge.com.
Void where prohibited. Sponsor: Deutsche Telekom AG
About Deutsche Telekom:
https://www.telekom.com/en/company/company-profile
About T-Mobile U.S.
T-Mobile U.S. Inc. (NASDAQ: TMUS) is America’s supercharged
Un-carrier, delivering an advanced 4G LTE and transformative
nationwide 5G network that will offer reliable connectivity for
all. T-Mobile’s customers benefit from its unmatched combination of
value and quality, unwavering obsession with offering them the best
possible service experience and undisputable drive for disruption
that creates competition and innovation in wireless and beyond.
Based in Bellevue, Wash., T-Mobile provides services through its
subsidiaries and operates its flagship brands, T-Mobile, Metro by
T-Mobile and Sprint. For more information please visit:
http://www.t-mobile.com.
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