LOS ANGELES, Sept. 3, 2019 /PRNewswire/ -- SRAX,
Inc. (NASDAQ: SRAX), a digital marketing and consumer
data management technology company, today announces the launch of
its BIGtoken platform within the 28 member countries of the
European Union (EU).
SRAX's entry into the EU's €40.5 billion ($44.7 billion) ad spending market enables
European consumers to extract value for the use of their data by
being paid for their data through the BIGtoken application. With
BIGtoken, European consumers can profit from the data marketplace
along with the manufacturers, consumer product companies, marketing
firms, and brands that use BIGtoken to collect accurate information
about consumers while operating in the standards of GDPR.
In addition, SRAX announces that it has enabled data payments
for all BIGtoken users outside of the
United States. This expansion comes just a few months after
the company began offering cash and gift card data payments to U.S.
users in exchange for their data. Moreover, SRAX plans to offer
BIGtoken in multiple languages to ensure all users are able to take
control of their data, no matter what language they speak.
"With the addition of the EU markets, SRAX is excited to
complete the global rollout of BIGtoken," said Kristoffer Nelson, COO at SRAX and co-founder of
BIGtoken. "With our rapidly growing worldwide user base, we now
have the largest footprint in the global market for enabling
consumers to have control and compensation for their data. We
believe data rights are human rights, and people all over the world
should have transparency, choice, and compensation for their
data."
BIGtoken continues to revolutionize advertising and data
management for both consumers and advertisers all over the world.
BIGtoken rewards consumers for participating in the sales of their
digital data and, in turn, is able to generate high-quality data
for advertisers that will pay a premium to have access to better,
machine learning verified information for their campaigns.
To download the BIGtoken application, please
visit: https://bigtoken.app.link/pressdownload. BIGtoken can
also be accessed via the web by visiting my.bigtoken.com.
About SRAX
SRAX, Inc. (NASDAQ: SRAX) is a digital
marketing and consumer data management technology company. SRAX's
technology unlocks data to reveal brands' core consumers and their
characteristics across marketing channels. Monetizing its data
sets, SRAX is growing multiple recurring revenue streams through
its various platforms. Through the BIGtoken platform, SRAX has
developed a consumer-managed data marketplace where people can own
and earn from their data thereby offering everyone in the Internet
ecosystem choice, transparency, and compensation. SRAX's tools
deliver a digital competitive advantage for brands in the CPG,
automotive, investor relations, luxury, and lifestyle verticals by
integrating all aspects of the advertising experience, including
verified consumer participation, into one platform. For more
information on SRAX, visit www.srax.com.
About BIGtoken
BIGtoken, built by SRAX (NASDAQ: SRAX),
is a consumer data management and distribution system. BIG is the
first consumer-managed data marketplace where people can own and
earn from their data. Through a transparent platform and consumer
reward systems, BIG offers consumers choice, transparency, and
compensation for their data. Participating consumers earn rewards,
and developers are able to build pro-consumer online experiences on
top of the BIG platform. The system also provides advertisers and
media companies access to transparent, verified consumer data to
better reach and serve audiences. For more information on BIGtoken,
visit www.bigtoken.com.
Safe Harbor Statement
This press release contains
certain forward-looking statements that are based upon current
expectations and involve certain risks and uncertainties within the
meaning of the U.S. Private Securities Litigation Reform Act of
1995. Words or expressions such as "anticipate," "plan," "will,"
"intend," "believe" or "expect'" or variations of such words and
similar expressions are intended to identify such forward-looking
statements. These forward-looking statements are not guarantees of
future performance and are subject to risks, uncertainties, and
other factors, some of which are beyond our control and difficult
to predict and could cause actual results to differ materially from
those expressed or forecasted in the forward-looking statements,
including, without limitation, statements made with respect to
expectations of our ability to increase our revenues, satisfy our
obligations as they become due, report profitable operations and
other risks and uncertainties, as set forth in our Annual Report on
Form 10-K and Quarterly Reports on Form 10-Q, as filed with the
Securities and Exchange Commission. All forward-looking statements
involve significant risks and uncertainties that could cause actual
results to differ materially from those in the forward-looking
statements, many of which are generally outside the control of SRAX
and are difficult to predict. SRAX undertakes no obligation to
publicly update any forward-looking statements, whether as a result
of new information, future events or otherwise.
CONTACTS:
Kirsten
Chapman, LHA Investor Relations, 415-433-3777,
srax@lhai.com
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