SoFi Announces Multi-Year Partnership with Los Angeles Chargers Quarterback Justin Herbert
September 07 2022 - 9:30AM
Business Wire
Herbert, on joint mission with SoFi to help
fans get their money right, breaks up with bad banking and moves on
with SoFi
SoFi (NASDAQ: SOFI), the digital personal finance company, today
announced a three-year partnership with Los Angeles Chargers
Quarterback Justin Herbert. Herbert will also receive equity stake
and appears in SoFi’s new brand campaign and television spot, where
he breaks up with bad banking and moves on with SoFi.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20220907005503/en/
After a successful launch earlier this year, which saw SoFi
become the top-searched brand during Super Bowl LVI, SoFi’s ‘Break
Up With Bad Banking’ campaign will evolve this upcoming football
season to feature Herbert, a first for the brand. Throughout the
partnership, SoFi and Herbert will continue to help fans fulfill
SoFi’s mission of helping people reach financial independence to
realize their ambitions.
“Given our shared values and the fact that I am already a SoFi
member, I’m thrilled to partner with SoFi in an official capacity
to help guide myself and others to financial success,” said
Herbert. “In order to set myself up for success - both on and off
the field - it’s critical to build and maintain great
relationships, especially when it comes to my finances. It’s great
to have found a partner in SoFi and I look forward to all that’s to
come.”
“For those who feel like their financial priorities and their
bank play for different teams, our latest brand campaign is
encouraging our members to get off the sidelines and take action
toward their financial goals. We’re excited to evolve our ‘Break Up
With Bad Banking’ campaign and continue to help members get out of
unfulfilling banking relationships and move on with SoFi,” said
Lauren Stafford Webb, Chief Marketing Officer, SoFi. “Justin
Herbert is the perfect partner to bring this initiative to life
because he understands the importance firsthand of taking charge of
your financial future. We look forward to this partnership with
Justin that will allow us to help more fans continue to get their
money right for years to come.”
To complement the campaign, there will be a weekly giveaway and
an epic grand prize of $50,000, along with the ultimate game day
experience at SoFi Stadium. As inflation continues to reach record
highs, it’s now more important than ever to have your money work
for you. SoFi Checking & Savings allows fans to earn up to
2.00% APY cash back1, more than 66 times the national average. For
members without direct deposit, all balances will continue to earn
1.00% APY, 33 times2 the national average.
To learn more about the sweepstakes and partnership, visit
www.sofi.com/Justin.
About SoFi
SoFi helps people achieve financial independence to realize
their ambitions. Our products for borrowing, saving, spending,
investing and protecting give our over four million members fast
access to tools to get their money right. SoFi membership comes
with the key essentials for getting ahead, including career
advisors and connection to a thriving community of ambitious
people. SoFi is also the naming rights partner of SoFi Stadium,
home of the Los Angeles Chargers and the Los Angeles Rams. For more
information, visit SoFi.com or download our iOS and Android
apps.
_________________________ 1 SoFi Checking and Savings is
offered through SoFi Bank, N.A. 2 SoFi members with direct deposit
can earn up to 2.00% annual percentage yield (APY) interest on all
account balances in their Checking and Savings accounts (including
Vaults). Members without direct deposit will earn 1.00% APY on all
account balances in Checking and Savings (including Vaults).
Interest rates are variable and subject to change at any time. Rate
of 2.00% APY is current as of 08/12/22. Additional information can
be found at http://www.sofi.com/legal/banking-rate-sheet
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220907005503/en/
Sophia Yannopoulos pr@sofi.org
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