BEIJING, June 10,
2022 /PRNewswire/ -- Recently, Secoo
Group(NASDAQ:SECO) has made an official announcement that it will
build up a Black Card service system concerning exquisite
lifestyle--to turn its high-end users into its spokesman.
According to Bain& Company's annual China Luxury Report
2021, despite mounting global social and economic challenges,
China's Luxury goods mainland
market(not include Hongkong and Macao ) finished 2021 with strong double-digit
growth overall, with some brands exceeding a 70% increase. Even
though China market has reached a
high level of digitization and continues to grow, the report
forecasts that the online sales of China market's person luxury goods will
increase approximately by 56%.
It shows that the most concerned China's high-end users of luxury goods has
shifted from offline consumption to online consumption due the
epidemic outbreak. On top of that, consumers use to be influenced
by others when they make luxury goods purchase decision and now
they tend to be more rational. A newly-released report by
Bain&Company Unpacking Asia-Pacific Consumers' New Love
Affair With Sustainability suggests that 90% of the respondents
of a survey of 16,000 consumers in Asia-Pacific countries are willing to pay for
products' sustainability and 40% of the respondents show
willingness to increase their budgets on sustainable products in
next 3 years.
As a world famous exquisite lifestyle platform, Secoo mainly
focuses on high-end consumer market and believes that high-end
consumers will be the trend of domestic personal luxury goods.
Since its foundation in 2008, Secoo has been dedicated to providing
the latest and smartest fashion items for high-end users. As of
now, Secoo has more than 50 million registered high-end users,
covering over 4000 high-end brands of clothing, shoes and boot,
bags, watches, jewelry and accessories. As the global epidemic
continues, high-end users' demands for exquisite life have changed
significantly.
In consideration of the needs of high-end users, Secoo has
launched its Black Card service system concerning exquisite
lifestyle. Nevertheless, the services provided is not standardized,
instead, it's personalized and customized luxury service. Based on
the personalized demands, Secoo will tailor the high-end customized
service for users by providing both online and offline services.
Experts, buyers and consultants from various high-end areas of life
will provide the most detailed services and experiences for its
users covering life modes and scenes.
As Li Rixue, the founder of Secoo, says that Secoo, even
though works in luxury goods industry, aims to be companies like
American Express and Michelin and a world famous company needs to
standardized its service down to the smallest detail. So Secoo now
needs to constantly optimize existing service standards as well as
to refine and categorize users' demands so as to provide
personalized services for each user. Only in this way can Secoo
turn its users to potential spokesman.
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SOURCE Secoo Group