Safe-T Group Announces Corporate Rebranding Changes Name to Alarum Technologies Ltd. to Reflect Core Values of its Growing Business
January 12 2023 - 8:30AM
Safe-T Group Ltd. (Nasdaq: SFET) (TASE: SFET) (“Safe-T” or the
“Company”), a global provider of cybersecurity and privacy
solutions to consumers and enterprises, today announced a corporate
rebranding in response to accelerated company growth. At the heart
of this rebranding is a change of the Company’s name to Alarum
Technologies Ltd. to embody its corporate vision and core values.
The new name, Alarum, is derived from the Latin
word for "warning" and is rooted in the Company's focus and
commitment to provide advanced privacy and cybersecurity
solutions.
Over the past 18
months, the Company anchored its position as the market leader of
cybersecurity and privacy solutions. It has experienced significant
growth, which reflects the increasing recognition by private and
enterprise customers that choose the value-added benefits of the
Company’s various solutions. The rebranding as Alarum better
reflects the Company’s current business as a provider of
cybersecurity and privacy solutions for consumers and enterprises,
and better expresses the Company’s evolving identity and
diversified growth ambitions.
Chief Executive Officer, Shachar Daniel,
commented: “At Alarum, our mission is to enable a secure network
environment and protect organizations and individuals from privacy
breaches and cyber-attacks. Our commitment to our customers,
partners and shareholders remains our highest priority and we are
excited to embark on this new chapter under the Alarum brand.”
The rebranding includes a new name and an update
to the Company’s corporate logo and website. Alarum’s Nasdaq and
TASE trading symbols will change to ALAR. The Company will continue
to trade under its current name until regulatory processes are
finalized. The Company expects the transition to be completed and
take effect on January 25, 2023. There will be no change to the
Company’s CUSIP number.
"Over the past two years we have taken
substantial steps to become the company we are today - a strong
privacy and cybersecurity provider, serving both enterprises and
consumers around the world, and presenting continuous growth in
revenue. Our rebranding to Alarum is consistent with our business
direction and targets we are aiming for in the next few years”,
said Shachar Daniel.
About Safe-T Group Ltd.Safe-T
Group Ltd. (Nasdaq: SFET) (TASE: SFET) is a global provider
of digital privacy and cyber-security and solutions. The Company
operates in two distinct segments: solutions for enterprises and
solutions for consumers.
NetNut Ltd., our privacy solutions for
enterprises are based on our world’s fastest and most advanced and
secured proxy network, enabling our customers to collect data
anonymously at any scale from any public sources over the web using
a unique hybrid network. Our network comprises both exit points
based on our proprietary reflection technology and hundreds of
servers located at our ISP partners around the world. The
infrastructure is optimally designed to guarantee the privacy,
quality, stability, and the speed of the service.
Our cybersecurity and privacy solutions for
consumers provide privacy blanket against online threats as well as
a powerful, secured, and encrypted connection, masking users’
online activity and keeping them safe from hackers. The solutions
are designed for basic and advanced use cases, ensuring complete
protection of personal and digital information.
The Company's previous developed cybersecurity
solutions for enterprises are offered by an information security
provider, as a solution or cloud service.
Forward-Looking StatementsThis
press release contains forward-looking statements within the
meaning of the “safe harbor” provisions of the Private Securities
Litigation Reform Act of 1995 and other Federal securities laws.
Words such as “expects,” “anticipates,” “intends,” “plans,”
“believes,” “seeks,” “estimates” and similar expressions or
variations of such words are intended to identify forward-looking
statements. For example, the Company is using forward-looking
statements in this press release when it discusses its rebranding,
the change of its name, trading symbols and timing thereof, its
growth and the increasing recognition by private and enterprise
customers, its mission, business direction and targets. Because
such statements deal with future events and are based on Safe-T’s
current expectations, they are subject to various risks and
uncertainties and actual results, performance or achievements of
Safe-T could differ materially from those described in or implied
by the statements in this press release. The forward-looking
statements contained or implied in this press release are subject
to other risks and uncertainties, including those discussed under
the heading “Risk Factors” in Safe-T’s annual report on Form 20-F
filed with the Securities and Exchange Commission (“SEC”) on March
29, 2022, and in any subsequent filings with the SEC. Except as
otherwise required by law, Safe-T undertakes no obligation to
publicly release any revisions to these forward-looking statements
to reflect events or circumstances after the date hereof or to
reflect the occurrence of unanticipated events.
INVESTOR RELATIONS
CONTACTS:
Michal Efraty+972-(0)52-3044404michal@efraty.com
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