Announced earlier this year, SabreMosaic
platform and product suites now widely available; Virgin Australia
to adopt the full technology stack
SOUTHLAKE, Texas, Sept. 23,
2024 /PRNewswire/ -- Sabre Corporation (NASDAQ: SABR)
and Virgin Australia, one of
Australia's largest airlines,
today announced a strategic partnership to modernize the airline's
retailing capabilities through the phased implementation of
SabreMosaic™, the revolutionary AI-driven platform built to
transform airline retailing.
This establishes Virgin Australia as the flagship customer and
will enable the airline over time to adopt the broad suite of
solutions within SabreMosaic, marking a significant milestone in
the airline's journey towards modern retailing and the general
market availability of the SabreMosaic solutions. The collaboration
underscores the companies' commitment to innovation and industry
leadership, as well as the airline's aim to be an early mover in
the industry transition to offer-and-order based modern
retailing.
"Building on our decades-long partnership, Sabre is proud to
collaborate with Virgin Australia as our launch partner for
SabreMosaic, which is our revolutionary platform designed to
transform airline retailing," said Roshan
Mendis, Chief Commercial Officer, Sabre Travel Solutions.
"We aim to empower Virgin Australia to deliver a personalized,
dynamic travel experience that will set a new standard in the
industry. This collaboration marks the beginning of a new era, as
SabreMosaic is now available to airlines worldwide."
Virgin Australia's path to
modern retailing
"We are excited to partner with Sabre to lead the industry in
modern airline retailing," said David
Hogarth, Chief Information Officer of Virgin Australia.
"This partnership supports our mission of being Australia's most loved airline by offering our
customers choice and a wonderful guest experience. The SabreMosaic
platform will over time enable us to optimize our offers, enhance
guest interactions, and build a competitive advantage in the
market."
Sabre designed the SabreMosaic platform and related solutions
with a modular approach, giving Virgin Australia the ability to
easily operate in a hybrid environment throughout the evolution to
a full Offer and Order environment. Virgin Australia's transition to SabreMosaic will
entail the adoption of more than 40 products across the retailing
lifecycle, delivered through a phased approach over the next few
years.
Virgin Australia, already a
comprehensive user of Sabre technologies and commercial planning
products, will begin to integrate the SabreMosaic platform to
further enhance its retailing strategy. The implementation of
SabreMosaic Air Price IQ™ and SabreMosaic Ancillary IQ™, part of
the Offer Management suite, has already begun setting the stage for
a transformative retailing experience.
Virgin Australia and Sabre have
also extended their current airline IT and GDS agreements. The
expanded, long-term distribution agreement helps ensure the
continued distribution of Virgin Australia's traditional EDIFACT
content, as well as its future New Distribution Capability (NDC)
content, to Sabre's global network of travel buyers. On the airline
IT side, Virgin Australia will continue to rely on SabreSonic PSS
and related solutions throughout its journey to an Offer and Order
environment.
SabreMosaic delivers end-to-end retailing solutions
The SabreMosaic product suites are structured around the
end-to-end travel lifecycle incorporating solutions across Offer,
Order, Settle, and Deliver. The platform includes Passenger
Reservation Systems (PSS) agnostic capabilities in each of these
foundational domains:
- Offer: Offer Optimization and Construction products use the
power of AI to enable airlines to create dynamic, personalized
offers including ancillary and third-party content while optimizing
pricing based on real-time traveler insights.
- Order: Order Management products ensure simplified processing
and fulfillment, allowing airlines to manage complex transactions
and navigate a hybrid world of Passenger Name Records (PNR) and
Orders.
- Settlement: Payment products navigate the complexities of the
global payments landscape, facilitate accurate and efficient
settlement processes, and simplify the handling of
transactions.
- Delivery: Delivery and Disruption Management products manage
the delivery of services and experiences, ensuring smooth and
personalized interactions throughout the traveler's journey.
Powered by Google's industry leading AI capabilities,
SabreMosaic also includes a complete Data Intelligence toolkit
that harnesses the power of emerging technologies to help airlines
make better, data-driven decisions.
"Virgin Australia along with other airlines has been a pivotal
and consistent contributor to the development of the SabreMosaic
platform," said Garry Wiseman, Chief
Product and Technology Officer, Sabre Travel Solutions. "Virgin
Australia's insights have been instrumental in refining the scope
and functionality of SabreMosaic. This demonstrates Sabre's
commitment to ensuring that its approach to Offer and Order
evolution meets the real-world needs of airlines."
About Sabre
Sabre Corporation is a software and
technology company that takes on the biggest opportunities and
solves the most complex challenges in travel. The Company connects
travel suppliers and buyers around the globe and across the
ecosystem through innovative products and next-generation
technology solutions. Sabre harnesses speed, scale and insights to
build tomorrow's technology today – empowering airlines, hoteliers,
agencies and other partners to retail, distribute and fulfill
travel worldwide. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160
countries around the world. For more information
visit www.sabre.com.
About Virgin Australia
Virgin Australia was founded in the year 2000 by Sir
Richard Branson and is now one of
the largest Australian airlines operating an extensive domestic
network as well as short-haul international services, charter and
cargo operations, and its loyalty program, Velocity Frequent Flyer.
The Group employs more than 7,800 people and boasts more than 12
million Velocity members who can use their Points to redeem flights
to over 600 destinations around the world through Virgin Australia
and the airline's extensive list of international partner
carriers.
SABR-F
Sabre Media Contacts:
Kristin Hays
Kristin.hays@sabre.com
Heidi Castle
heidi.castle@sabre.com
Sabre Investor Contact:
Brian Roberts
sabre.investorrelations@sabre.com
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SOURCE Sabre Corporation