Reed's, Inc. Strengthens Partnership With Major Distributor UNFI
January 04 2012 - 6:57PM
Marketwired
Reed's, Inc. (NASDAQ: REED), maker of the top-selling sodas in
natural food stores nationwide, today announced an enhanced
partnership with United Natural Foods, Inc. (UNFI) (NASDAQ: UNFI)
by joining UNFI's preferred supplier program, ClearVue.
The program is set up by UNFI to extend additional benefits to
high quality and trusted suppliers like Reed's Inc. It will allow
Reed's to easily expand distribution channels in new regions and
increase efficiency and transparency with UNFI. The partnership
will laser-focus Reed's sales promotions with primary in-store
advertising and marketing programs supported by the distributor and
retailers. New product launches will be accelerated within the
distribution channels and marketing will be a unified effort geared
to make a significant impact benefiting all partners.
CEO and founder of Reed's, Inc., Chris Reed, comments, "This is
a very exciting development with our long-time partner UNFI. They
have helped us build our distribution in the natural food market
from just a few Southern California locations to our current
nation-wide availability. The invitation to join the ClearVue
program means they see us as an effectual partner. By supporting
our products with enhanced marketing and sales, we can truly
accelerate our growth. We will also gain access to distribution
information that will let us strategically plan our sales and
marketing efforts."
Neal Cohane, Sr. Vice President of Sales and Marketing, stated,
"This new partnership between Reed's and UNFI is a natural step
based on the trust we have built over the last several years. We
look forward to building mutually beneficial sales and marketing
programs that will drive continued sales growth and profit momentum
into 2012 and beyond. I believe that at the end of the day the
consumer and our shareholders will benefit the most from this
strengthened alliance."
About Reed's, Inc. Reed's, Inc. makes the
top selling natural sodas in the natural foods industry sold in
over 10,500 natural food markets and supermarkets nationwide. Its
six award-winning non-alcoholic Ginger Brews are unique in the
beverage industry, being brewed, not manufactured and using fresh
ginger, spices and fruits in a brewing process that predates
commercial soft drinks. The Company owns the top selling root beer
line in natural foods, the Virgil's Root Beer product line, and the
top selling cola line in natural foods, the China Cola product
line. Other product lines include: Reed's Ginger Candies and Reed's
Ginger Ice Creams. In 2009, Reed's started producing private label
natural beverages for select national chains.
Reed's products are sold through specialty gourmet and natural
food stores, mainstream supermarket chains, retail stores and
restaurants nationwide, and in Canada, as well as through private
label relationships with major supermarket chains. For more
information about Reed's, please visit the company's website at:
http://www.reedsinc.com or call 800-99-REEDS.
Follow Reed's on Twitter at http://twitter.com/reedsgingerbrew
Reed's Facebook Fan Page at
https://www.facebook.com/ReedsGingerBrew
About United Natural Foods, Inc. United
Natural Foods, Inc. (www.unfi.com) carries and distributes more
than 60,000 products to more than 23,000 customer locations
throughout the United States and Canada. The Company serves a wide
variety of retail formats including conventional supermarket
chains, natural product superstores, independent retail operators
and the food service channel. United Natural Foods, Inc. was ranked
by Forbes in 2005 as one of the "Best Managed Companies in
America," ranked by Fortune in 2006 - 2010 as one of its "Most
Admired Companies," winner of the Supermarket News 2008
Sustainability Excellence Award, and recognized by the Nutrition
Business Journal with its 2009 Environment and Sustainability
Award.
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Press Relations Contact: Emily Straubel Email Contact
310.598.8948 www.reedsinc.com
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