PROVO, Utah and SEATTLE, April 13,
2021 /PRNewswire/ -- Qualtrics (Nasdaq: XM), the
world's No. 1 Experience Management (XM) Platform and creator of
the XM category, today introduced DesignXM and Experience Design
studio, two new innovations that will equip everyone at a
company—from market and UX researchers to marketing and product
leaders—to design the new products, services and experiences their
customers want now, and next.
"At a time when it's easier than ever to change providers, every
business leader is trying to understand what their customers want
and need, and deliver those experiences better and faster than
their competitors," said Brad
Anderson, President of Products and Services, Qualtrics.
"The companies that thrive take an outside-in approach to designing
new products and services—they're constantly in touch with how
their customers think and feel, and they act on those insights to
deliver what they want now and in the future."
DesignXM—A Powerful New Research and Testing Platform for
Experience Design
DesignXM is a powerful new research and
testing platform for insights professionals, market and consumer
researchers, and user experience designers. DesignXM provides these
professionals with the ability to easily conduct sophisticated
research, access quality market, and customer data on-demand, and
make confident business decisions based on customer insights.
Experience Design—An
Outside-in Approach to Designing New Products and Services
Experience Design studio includes 16 new solutions that enable any
business leader across every function—product, marketing, UX, and
more—to quickly and easily design new products, services, and
campaigns based directly on customer feedback and input. With
expert-built research methodology, pre-configured analytics, and
visualizations, these new solutions make it easy to optimize every
product, package, and pricing decision based on what customers are
saying they want. Some of these solutions include:
- Market Research: Identify and Prioritize Investments Based
on Customer Insights
-
- Market Landscape Assessment helps organizations assess their
customers' needs and preferences to identify market growth
opportunities.
- Customer and Market Segmentation pinpoints high-value customer
segments so companies can tailor their brand, communications, and
product strategies for specific audiences.
- Experience Drivers Analysis prioritizes the product features or
service areas that have the biggest impact on customer
satisfaction.
- Product Experience: Design Breakthrough Products Customers
Will Love
-
- Idea Screening helps product leaders streamline early-stage
innovation by scientifically screening a set of ideas and surfacing
those that have the highest potential of success with target
customers.
- Concept Testing tests and validates an organization's product
concepts, from features to branding and messaging.
- Optimum Package Analysis uses expert methodologies and
predictive simulations to help organizations create the ideal
products and pricing bundles.
- Product Naming Research takes a data-driven approach to
designing the right product names that resonate with target
customers.
- Customer Experience: Create Loyal Customers Across Every
Touchpoint
-
- Loyalty Program Design leverages sophisticated research to
create optimal loyalty programs that increase customer lifetime
value.
- Customer Journey Mapping uses best practices and frameworks
based on consumer research to help marketing leaders identify
critical milestones in the customer journey.
Uber: Thriving During COVID by Listening and Acting on The
Needs of their Customers
Uber Eats, Uber's delivery
business, saw tremendous growth during the pandemic by designing
new experiences for their customers. As the pandemic unfolded, Uber
Eats leveraged Qualtrics to understand how consumers', merchants',
and delivery people's needs were changing. Leveraging that
feedback, they quickly identified what their customers needed and
quickly designed new services to meet those needs. Uber Eats scaled
their restaurant delivery business, while also launching new
delivery services that they discovered their customers wanted,
including prescription and grocery – all within a new contactless
pickup system.
XM/OS—The Experience Management Operating System
The
new Experience Design solutions and
DesignXM are built on the Qualtrics XM/OS, the only
operating system for experience management. XM/OS is a single,
secure cloud-native platform that enables companies to bring
together all of their experience data—what their customers and
employees are telling them about their company and brand—analyze
it, and easily take action. With XM/OS, companies can use data
to design experiences that attract new customers and employees
and continuously improve those experiences consistently to drive
loyalty and retention.
Additional Information:
- For more details on Qualtrics Experience Design studio and
DesignXM, visit https://www.qualtrics.com/design-xm/.
- Learn more about how companies are using Experience Design
studio and DesignXM, register for Qualtrics' WorkDifferent virtual
event on April 13 at
www.workdifferent.com.
About Qualtrics
Qualtrics, the world's No. 1
Experience Management (XM) platform and creator of the XM category
is changing the way organizations manage and improve the four core
experiences of business––customer, employee, product, and brand.
Over 13,000 organizations around the world are using Qualtrics to
listen, understand, and take action on experience data
(X-data™)––the beliefs, emotions, and intentions that tell you why
things are happening, and what to do about it. The Qualtrics XM
Platform™ is a system of action that helps businesses attract
customers who stay longer and buy more, engage employees who build
a positive culture, develop breakthrough products people love, and
build a brand people are passionate about. To learn more, please
visit qualtrics.com.
Contact: press@qualtrics.com
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