Accelerates expansion into the casual puzzle
genre
Affords the opportunity to enhance the Tetris®
franchise with the playAWARDS loyalty program
PLAYSTUDIOS (Nasdaq: MYPS), the developer of the
playAWARDS loyalty platform and a suite of free-to-play mobile and
social games, today announced it is expanding into the popular
puzzle game genre as the exclusive developer and publisher of the
iconic Tetris® game franchise for mobile devices. Through a
strategic partnership with The Tetris Company and N3TWORK,
PLAYSTUDIOS has assumed the exclusive global, multi-title mobile
rights (excluding China) for the Tetris game. PLAYSTUDIOS
will continue to operate and advance the current Tetris mobile
products, while reimagining and eventually launching a new and
improved version of the game that incorporates the company’s unique
playAWARDS loyalty platform. The design of the new game will draw
inspiration from leading casual game formats and embody new
features and mechanics that will usher in a new era for Tetris on
mobile.
The current Tetris mobile app, which was introduced in early
2020 by N3TWORK, has generated approximately 30 million downloads
to date, and has retained millions of active players who will now
become part of the PLAYSTUDIOS’ audience network.
“For nearly forty years, Tetris has appealed to a broad,
multi-generational audience,” says PLAYSTUDIOS Founder, Chairman,
and Chief Executive Officer Andrew Pascal. “Breaking into the
puzzle genre with a storied brand like Tetris fits our strategy
perfectly. It affords us the opportunity to integrate an iconic
game into our playAWARDS loyalty program and drive meaningful
growth.”
“Securing the exclusive license fully aligns with our strategic
priorities and positions us to accelerate our growth, diversify our
portfolio, grow our network of players, and scale our unique
playAWARDS platform,” adds PLAYSTUDIOS Executive Vice President,
Head of Corporate and Business Development Jason Hahn.
“PLAYSTUDIOS’ expertise in developing and operating compelling
and beautifully executed games on top of their unique loyalty
marketing platform make them an ideal partner to create a richer,
more engaging experience for our loyal Tetris fans, old and new,”
says Maya Rogers, President and CEO of Tetris. “We’re confident
that PLAYSTUDIOS will be a wonderful steward of our brand.”
Conceived by software engineer Alexey Pajitnov in 1984, Tetris
maintains a loyal following of players and is consistently ranked
among the best games of all time. More recently it has become a
popular game in Apple Arcade. Adding Tetris games to the
PLAYSTUDIOS portfolio will introduce millions of its players
worldwide to playAWARDS, allowing engaged fans to earn loyalty
currency during free gameplay that they can exchange for real-world
rewards from more than 275 celebrated entertainment, travel,
leisure, and lifestyle brands. In addition, through its
relationship with The Tetris Company, PLAYSTUDIOS can tap into the
rich collection of Tetris game mechanics and experiences, while
having the opportunity to add new features, innovations, and game
adaptations to the Tetris ecosystem.
About PLAYSTUDIOS
PLAYSTUDIOS (Nasdaq: MYPS) is the developer and operator of
award-winning free-to-play casual games for mobile and social
platforms. The company’s collection of original and published
titles is powered by its groundbreaking playAWARDS loyalty
marketing platform, which enables players to earn real-world
rewards from a portfolio of global entertainment, retail,
technology, travel, leisure, and gaming brands across 17 countries
and four continents. Founded by a team of veteran gaming,
hospitality, and technology entrepreneurs, PLAYSTUDIOS brings
together beautifully designed mobile gaming content with an
innovative loyalty platform in order to provide its players with an
unequaled entertainment experience and its partners with actionable
business insights. To learn more about PLAYSTUDIOS, visit
playstudios.com.
About playAWARDS
Created by award-winning game developer PLAYSTUDIOS, playAWARDS
is an innovative, scalable, and cost-efficient loyalty marketing
program that connects the world’s leading entertainment, retail,
technology, travel, leisure, and gaming companies with a valuable,
highly engaged audience of mobile and social gamers. By integrating
branded content and promotional offerings into PLAYSTUDIOS’
portfolio of casual, free-to-play mobile apps, playAWARDS keeps its
rewards partners top-of-mind while converting entertaining digital
impressions into real-world brand engagement. The playAWARDS
platform also provides partners with a powerful suite of management
and analytics tools that offer deep, actionable insights into
audience engagement and program performance.
About The Tetris® Brand
The Tetris® brand is one of the leading and most distinctive
video game brands and franchises in the world. Now after more than
35 years, the brand continues to be loved globally by people of all
ages and all cultures. Billions of Tetris games are played online
every year, and over 590 million Tetris mobile games have been
downloaded to date. The Tetris brand’s global licensee network
includes major video game publishers, including Nintendo and Sega,
as well as many partners in electronics, toys, apparel, lifestyle
goods, entertainment and more. Tetris Holding, LLC, is the owner of
Tetris rights worldwide, and The Tetris Company, Inc. is its
exclusive licensee. For the latest information about the Tetris
brand and Tetris products, please visit www.tetris.com. For the
latest information about the Tetris brand and Tetris products,
please visit www.tetris.com. Become a
fan of Tetris on Facebook (www.facebook.com/Tetris) and follow Tetris on
Twitter (@Tetris_Official) and Instagram (@Tetris_Official).
Forward-Looking Statements
This press release includes “forward-looking statements” within
the meaning of the “safe harbor” provisions of the Private
Securities Litigation Reform Act of 1995, including statements
regarding the company’s exercise of rights to develop and operate
Tetris® games, maintaining the current player base, introducing
those players to playAWARDS and acquiring new players. The
company’s actual results may differ from their expectations,
estimates and projections and consequently, you should not rely on
these forward-looking statements as predictions of future events.
Words such as “expect,” “estimate,” “project,” “budget,”
“forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,”
“should,” “believes,” “predicts,” “potential,” “continue,” and
similar expressions are intended to identify such forward-looking
statements. These forward-looking statements involve significant
risks and uncertainties that could cause the actual results to
differ materially from the expected results. Most of these factors
are outside the company’s control and are difficult to predict.
Factors that may cause such differences include, but are not
limited to: (1) the ability to recognize the anticipated benefits
of the licensed rights to the Tetris® games, (2) costs related to
the acquisition of the license rights and the integration of the
Tetris® games into the company’s portfolio of games and playAWARDS;
(3) the company’s ability to operate the Tetris® games and maintain
its players; (4) changes in applicable laws or regulations; (5)
general economic, business, and/or competitive factors; and (6)
other risks and uncertainties included from time to time in the
company’s other filings with the U.S. Securities and Exchange
Commission (the “SEC”). Additional information will be made
available in other filings that the company makes from time to time
with the SEC. In addition, any forward-looking statements contained
in this press release are based on assumptions that the company
believes to be reasonable as of this date. The company undertakes
no obligation to update any forward-looking statements to reflect
events or circumstances after the date of this press release or to
reflect new information or the occurrence of unanticipated events,
except as required by law.
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version on businesswire.com: https://www.businesswire.com/news/home/20211129005673/en/
Investor Relations IR@playstudios.com
Media Contact Rossetti Public Relations Amy Rossetti
playstudios@rossettipr.com
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