PLAYSTUDIOS Invites Players to ‘Bowl-A-Palooza’ Parties at Bowlero Bowling Entertainment Centers
September 22 2021 - 9:00AM
Business Wire
Players can indulge in festival-like atmosphere
with bowling, music, food, and drinks in four U.S. locations, plus
the chance to win bowling for a year
playAWARDS, the innovative loyalty marketing platform
created by award-winning mobile game developer PLAYSTUDIOS,
is inviting players to lace up their bowling shoes and hit the
lanes at the first-ever Bowl-A-Palooza, a series of bowling
parties conceived in partnership with Bowlero bowling and
entertainment centers. As one of the newest partners to join the
playAWARDS loyalty platform, Bowlero is offering players the chance
to enjoy a festival-like atmosphere filled with fun and games,
delectable bites, and a few special surprises at some of their most
popular locations.
Tickets to Bowl-A-Palooza can be reserved using myVIP loyalty
points earned during free gameplay on the PLAYSTUDIOS family of
apps, including POP! Slots, myVEGAS Slots, myVEGAS Blackjack, my
KONAMI Slots, and myVEGAS Bingo.
Bowl-A-Palooza kicked off in late August with an event at
Bowlero Mar Vista, near Los Angeles, where attendees challenged
each other to rounds of bowling, enjoyed food and drinks, and
arcade games, and won some PLAYSTUDIOS merchandise. The party will
continue with stops in Dallas, Chicago, and Scottsdale,
Arizona.
“We know how much our players love to get together in the real
world, so why not take the party on the road and enjoy the best of
Bowlero locations around the country?” says Head of playAWARDS Rob
Oseland. “It’s a thrill to be able to offer one-of-a-kind
experiences that our players can enjoy in and around their
communities.
“Bowlero offers such a unique combination of friendly
competition and all-in entertainment, this is an opportunity for
friends and families to get together and make some unforgettable
memories.”
In addition to bowling, billiards, video games, and other perks,
players attending Bowl-A-Palooza will have the chance to win free
bowling for a year, courtesy of Bowlero. Upcoming Bowl-A-Palooza
parties will be held at the following locations and dates:
- Bowlmor Dallas on Thursday, Sept. 23
- Bowlero River Grove on Thursday, Oct. 14
- Bowlmor Scottsdale on Thursday, Oct. 28
The in-game myVIP rewards portfolio is accessible in all
PLAYSTUDIOS apps and connects players to more than 275 celebrated
brands offering unique access, experiences, and rewards around the
globe. PLAYSTUDIOS games are available to download free on iOS,
Android, Kindle, and Facebook.
About PLAYSTUDIOS
PLAYSTUDIOS (Nasdaq: MYPS) is the developer and operator of
award-winning free-to-play casual games for mobile and social
platforms. The company’s collection of original and published
titles is powered by its groundbreaking playAWARDS loyalty
marketing platform, which enables players to earn real-world
rewards from a portfolio of global entertainment, retail,
technology, travel, leisure, and gaming brands across 17 countries
and four continents. Founded by a team of veteran gaming,
hospitality, and technology entrepreneurs, PLAYSTUDIOS brings
together beautifully designed mobile gaming content with an
innovative loyalty platform in order to provide its players with an
unequaled entertainment experience and its partners with actionable
business insights. To learn more about PLAYSTUDIOS, visit
playstudios.com.
About playAWARDS
Created by award-winning game developer PLAYSTUDIOS, playAWARDS
is an innovative, scalable, and cost-efficient loyalty marketing
program that connects the world’s leading entertainment, retail,
technology, travel, leisure, and gaming companies with a valuable,
highly-engaged audience of mobile and social gamers. By integrating
branded content and promotional offerings into PLAYSTUDIOS’
portfolio of casual, free-to-play mobile apps, playAWARDS keeps its
rewards partners top-of-mind while converting entertaining digital
impressions into real-world brand engagement. The playAWARDS
platform also provides partners with a powerful suite of management
and analytics tools that offer deep, actionable insights into
audience engagement and program performance.
About Bowlero Corp
Bowlero Corp is the worldwide leader in bowling entertainment,
media and events. With more than 300 bowling centers across North
America, Bowlero Corp serves over 28 million guests each year
through a family of brands that includes Bowlero, Bowlmor Lanes,
and AMF. In 2019, Bowlero Corp acquired the Professional Bowlers
Association, the major league of bowling, which boasts thousands of
members and millions of fans across the globe. For more information
on Bowlero Corp, please visit BowleroCorp.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20210922005612/en/
Amy Rossetti Rossetti Public Relations
PLAYSTUDIOS@rossettipr.com
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