LAS VEGAS, Jan. 7, 2020 /PRNewswire/ -- Global consumer
electronics company Coolpad today announced a compelling new
partnership with Pixelworks, Inc. (NASDAQ: PXLW), a leading
provider of power efficient visual processing solutions. By
incorporating Pixelworks technology, next-generation Coolpad
devices will offer authentic, cinematic movie quality and
spectacular HDR visuals. The first Coolpad product designed with
this technology is planned to be released later this year.
"We are very pleased to partner with Pixelworks, a leading
company in visual display and motion processing solutions," said
Steve Cistulli, CEO, Coolpad
Americas. "Since the launch of Coolpad Dyno Smartwatch at CES 2019,
Coolpad has brought to market a diverse portfolio of products
designed for every member of the family. This partnership with
Pixelworks will bring the best quality images and video to our new
devices, without the hefty price tag, as we continue to drive
innovation in areas like IoT, kids' technology, and other connected
devices."
Coolpad will be launching the first of many products with
Pixelworks in the coming year with features including:
- High-Dynamic Range (HDR), upscaling for millions of Standard
Definition video content online
- Clear, life-like motion for videos
- Richer, vibrant, and more accurate colors
As smartphones are the primary entertainment device for an
increasing portion of the population, display experience is
paramount for a mobile device to be successful. Pixelworks provides
industry-leading video and motion processing technology that
enables highly authentic viewing experiences across a wide variety
of devices.
About Coolpad
Coolpad Americas is a top consumer electronics company that has
built strategic partnerships with key wireless carriers and
retailers. Operating in the U.S. market since 2012, Coolpad has
embarked on a bold mission to become the number one provider of
family technology. Coolpad develops world-class consumer
electronics that are inspired by innovation, purpose, and family.
To learn more about Coolpad, please visit www.coolpad.us.
Note: Pixelworks is a registered trademark of Pixelworks,
Inc.
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SOURCE Coolpad Technologies Inc.