Do you have Lay's? Messi wants to
know!
The icon debuts the new commercial and
Limited-Edition Lay's packaging - joining former teammate
Thierry Henry in the "No Lay's, No
Game" platform to celebrate the brand's UEFA Champions League
partnership and remind fans that watching football without Lay's is
unthinkable
NEW
YORK, March 2, 2023 /PRNewswire/ -- Lay's
makes watching football better, but imagine watching it with your
friends and seven-time Ballon d'Or award winner, Lionel Messi! The four-time UEFA Champions
League winner and FIFA World Cup 2022 Champion takes the brand's
"No Lay's, No Game" platform to the next level – starring in a new
fun-filled and exciting commercial titled "Messi Visits" and
appearing on Limited-Edition Lay's chips packaging to commemorate
the "No Lay's, No Game" movement celebrating the UEFA Champions
League.
The special edition bags, featuring football greats, including
Messi, exhibit the key elements that make the UEFA Champions League
one of the most exciting sporting events on Earth: incredible
athletes, passionate fans, and a global audience. The
limited-edition bags showcase the dynamic energy that the athletes
bring to the beautiful game. They will be available in the United States, South Africa, Poland, and other nations throughout the
entire UEFA Champions League tournament through June 2023.
The "Messi Visits" TV commercial starring Messi is available to
watch now!
In the spot, Messi is the unexpected guest at a UEFA Champions
League party when he shows up unannounced, but celebration turns to
distress when the legend asks, "where are the Lay's?" Watch to find
out how supporters, and one furry friend, reacts to the legend's
search for his favorite salty snack.
The emotion and humor are heightened in the content thanks to a
hilarious original music record aptly titled, "No Lay's, No Game"
performed in parody of the power-ballad "All By Myself" by
Eric Howard Carmen.
"If you are well prepared, you have more chances to play your
best. The same goes for all fans who love watching football,
gathering their friends and sharing Lay's. This is what the new
Lay's commercial is conveying with a little humor. Matchday is
never complete without Lay's! No Lay's, No Game," said Lionel Messi.
Adding to the "No Lay's No Game" platform featuring the brand
new "Messi Visits" content and Limited-Edition packaging, PepsiCo's
Vice-President of Marketing, Global Food Brands, Ciara Dilley, said: "It's unthinkable to watch
football without Lay's, and it's unthinkable to leave Messi out of
the 'greatest of all time' conversation. That's why Lionel was the
perfect partner for the "No Lay's, No Game" platform and why Lay's
has been teammates with him for many years. He's an icon of the
sport and with Messi's help, the "No Lay's, No Game" movement will
unite fans over the simple act of sharing Lay's."
"Messi Visits" is the latest stop along the brand's "No Lay's,
No Game" journey this football season. The exciting platform honors
nearly a decade of partnership between the world's favorite chip
brand and the UEFA Champions League. The campaign launched on
February 21st with a short
film titled "Thierry Visits" featuring the fellow football legend,
Thierry Henry. Henry and Messi were
teammates in the 2009 FC Barcelona team that was crowned UEFA
Champions League winners.
Throughout the remainder of the 2022-2023 Men's and Women's UEFA
Champions League tournaments, fans should look out for more
exciting and unexpected moments from the "No Lay's, No Game"
platform including: even more football superstar surprises,
engaging digital content and pitches built around the world. You
never know who might show up and ask if you have Lay's!
Together, Lay's and Lionel Messi
will celebrate the "No Lay's, No Game" platform and prove to fans
that it's unthinkable to watch football without Lay's. Be sure to
follow Lay's Football on Instagram to stay informed on all UEFA
Champions League and UEFA Women's Champions League partnership
activations and more "No Lay's, No Game" news. For more information
about the tournament, visit UEFA.com.
About Lay's
Lay's is one of the brands that makes up Frito-Lay North America,
the $19 billion convenient foods division of PepsiCo, Inc.
(Nasdaq: PEP), which is headquartered in Purchase, NY. Learn more
about Frito-Lay at the corporate
website, http://www.fritolay.com/ and on
Twitter http://www.twitter.com/fritolay. Learn more about Lay's by
visiting www.facebook.com/lays or on Twitter
at www.twitter.com/lays. You can also follow Lay's on Instagram by
visiting http://instagram.com/lays.
About PepsiCo
PepsiCo products are enjoyed by
consumers more than one billion times a day in more than 200
countries and territories around the world. PepsiCo generated more
than $86 billion in net revenue in
2022, driven by a complementary beverage and convenient foods
portfolio that includes Lay's, Doritos,
Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker,
and SodaStream. PepsiCo's product portfolio includes a
wide range of enjoyable foods and beverages, including many iconic
brands that generate more than $1
billion each in estimated annual retail
sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with pep+ (PepsiCo
Positive). pep+ is our strategic end-to-end transformation that
puts sustainability and human capital at the center of how we will
create value and growth by operating within planetary boundaries
and inspiring positive change for planet and people. For more
information, visit www.pepsico.com, and follow on Twitter,
Instagram, Facebook, and LinkedIn @PepsiCo.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/lays-debuts-world-premiere-of-fun-filled-football-commercial-messi-visits-starring-the-goat-leo-messi-301760570.html
SOURCE PepsiCo