PLANO, Texas, July 22, 2021 /PRNewswire/ -- What happens when
you mix a Bad Bunny with a Mischievous Cheetah? The hottest capsule
collab of the year.
When Cheetos® and global music superstar Bad Bunny first
introduced the Deja tu Huella™ campaign in 2020 to celebrate the
impact that Hispanic culture has made on today's society, they set
out on a mission to inspire the next generation to Deja tu
Huella, a phrase that translates to "leave your mark." Since
last year, that rally cry has only grown stronger.
As the campaign enters its second phase, Chester Cheetah and Bad
Bunny are teaming up once again to spotlight the Hispanic community
by bringing fans two exciting experiences ahead of the school year
that take Deja tu Huella to the next level: an exclusive
fashion collaboration with adidas and the Deja tu Huella Estudiante
Fund, a contest that will give $500,000 in total prizing to students in the U.S.
and Puerto Rico.
"It's an honor to give back to the Hispanic community that has
done so much for me," said Bad Bunny. "Between music and
fashion, there are so many ways to leave your mark on culture, and
I want to encourage everyone to follow whatever path inspires them.
That's what the Deja tu Huella program is all about."
Cheetos x Bad Bunny Collection by adidas
The extremely limited adidas leisurewear collection is a product
of two innovative design visions coming together: Bad Bunny's
signature style combined with Chester's orange-themed "Cheetos
Look."
In true mischievous fashion, Cheetos is giving its biggest fans
the chance to get early access to the exclusive items before
they're officially available for purchase on August 6. Fans simply need one thing for the
opportunity to cop the drop before anyone else: fingertips covered
in Cheetos orange-dust, also known as Cheetle®, which all true
Cheetos fans now don as a badge of honor.
How to use Cheetle iD to unlock early access to the exclusive
collection:
- Starting today, fans in the U.S. and Puerto Rico can head to
www.CheetleiD.com to use Cheetle iD, a first-of-its-kind
Cheetos x adidas e-commerce experience designed to get the merch
into the hands of Cheetos' biggest fans first.
- There, Chester will use Cheetle iD technology to detect whether
fans have Cheetle® on their fingertips.
- The first 100 people who pass the Cheetle iD detector will have
direct access to purchase items from the collection before the rest
of the public.
- Not part of the first 100 fans to use Cheetle iD? No problem.
All fans who didn't get early access can sign up at
www.CheetleiD.com to enter for a chance to purchase the merch
on August 6 via the NTWRK app.
Deja tu Huella Estudiante Fund
As part of the Deja tu Huella campaign and in partnership with
Good Bunny Foundation, Cheetos and Bad Bunny are also welcoming
submissions starting today for the Deja tu Huella Estudiante Fund,
a contest that will identify ten students leaving their mark on
their community and reward them with $50,000 each that can go towards their
education.
To enter the #DejatuHuella TikTok Hashtag Challenge, fans in the
U.S. and Puerto Rico can submit a
:60 video that shows how they are leaving their mark on the
community, the culture, or the world, and tag @Cheetos,
#DejatuHuella, and #Entry to be eligible. For more
information on how to enter and full rules, visit
www.cheetos.com/dejatuhuella. Submissions can be made now through
August 18, and winners will be
announced by the end of 2021.
"We've seen how our fans have left their mark on the world and
recognize the influence the Hispanic community has had on
mainstream culture," said Jessica
Spaulding, senior director of marketing, Frito-Lay North America. "Cheetos has long been
a brand that celebrates all forms of self-expression, so we're
proud to team up once again with an icon like Bad Bunny to help the
next generation Deja tu Huella through the launch of the
Estudiante Fund and fashion collab with adidas."
In addition to the Deja tu Huella Estudiante Fund, the Cheetos
brand's parent company PepsiCo has pledged $275 million to the Hispanic and Latinx
community. For more information, visit www.cheetos.com/dejatuhuella
and follow @Cheetos on social media.
About Cheetos
Cheetos is one of the many brands that make up Frito-Lay
North America, the $18 billion convenient foods division
of PepsiCo, Inc. (Nasdaq: PEP), which is headquartered
in Purchase, NY. Learn more about Frito-Lay at the corporate
website, http://www.fritolay.com/, the Snack Chat
blog, http://www.snacks.com/ and on
Twitter http://www.twitter.com/fritolay.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated more than $70
billion in net revenue in 2020, driven by a complementary
food and beverage portfolio that includes Frito-Lay, Gatorade,
Pepsi-Cola, Quaker, Tropicana and SodaStream. PepsiCo's product
portfolio includes a wide range of enjoyable foods and beverages,
including 23 brands that generate more than $1 billion each in estimated annual retail
sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Convenient Foods and Beverages by Winning with Purpose. "Winning
with Purpose" reflects our ambition to win sustainably in the
marketplace and embed purpose into all aspects of our business
strategy and brands. For more information, visit
www.pepsico.com
About Bad Bunny
Bad Bunny is a multi-platinum recording artist, multiple Latin
GRAMMY and GRAMMY winner, who consistently manages to break
international barriers and dismantle cultural norms, becoming a
global icon of culture and entertainment. In 2020, he was named
"Composer of the Year" by ASCAP. Bad Bunny became the first male
reggaeton artist to appear on the cover of Rolling Stone magazine
and the only male Latin artist to grace the cover of The New York
Times Magazine. With his unparalleled impact on massive audiences,
this year Bad Bunny was proclaimed the biggest pop star in the
world by Bloomberg.
This year, the artist quickly sold out tickets to his upcoming
tour, "El Último Tour del Mundo 2022," and made history by
achieving the best-performing sales days on Ticketmaster for any
tour since 2018. He continued to break records with his latest
single, "Yonaguni," which marked the biggest streaming debut for a
Spanish song on Spotify, ranking #3 on the global "Top 200." The
song amassed more than 20 million combined streams across digital
platforms on its first day of release alone.
His most recent album, "El Último Tour del Mundo" debuted
at #1 on the Billboard 200, becoming the first album entirely in
Spanish to reach said position in the 64-year history of the
all-genre chart. The artist has had his entire discography on the
Billboard 200, with his last four albums in the Top 10 and his
first album, "X100PRE" at #11. He closed 2020 as the #1 global
artist on Spotify, and Billboard's #1 Latin artist for the second
consecutive year. Bad Bunny is one of the Latin artists with the
most entries on the global "Hot 100" chart, with a total of 38 hits
on the chart.
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SOURCE Frito-Lay North
America