OPTV Opentv (MM)

SAN FRANCISCO, April 16 /PRNewswire-FirstCall/ -- OpenTV Corp. (NASDAQ:OPTV), a leading provider of solutions for the delivery of advanced television and cross platform interactive services, today announced a multi- year licensing agreement for its OpenTV Participate(TM) system with Active Loop Television, a Norwegian company specializing in ready-to-use interactive television and participation TV formats. OpenTV Participate will serve as the central interactive TV business management system for Active Loop Television, which provides more than 2,500 hours of programming in 13 countries every month. OpenTV Participate will enable participation TV format creation and competition management and will also provide extensive analysis and reporting tools for Active Loop TV. The system will also be integrated with Active Loop TV's scheduling tools, their Vizrt computer graphics systems, and multiple local mobile aggregators servicing their multinational business. Active Loop Television, whose formats are designed to provide new revenue streams to broadcasters, has pioneered several interactive TV formats, all of which will be powered by OpenTV Participate modules with interaction via SMS, MMS, IVR, and the web. Active Loop TV, which has created several unique, user-generated content formats, will also benefit from OpenTV Participate's new cross-platform multimedia messaging module which can track, moderate, and display live text, picture, and video messages from mobile phones and web sites. OpenTV has also committed to a long-term development program with Active Loop TV whereby new Active Loop formats will be closely linked with the OpenTV Participate product roadmap. "As a growing company with a growing customer base, we came to the conclusion that we needed a flexible, unified platform that could support the multiple channels and formats we want to provide our customers," said Nikolai Fasting, CEO of Active Loop Television. "OpenTV Participate enables us to speed our production process, save development costs, and offer more flexible and more varied interactive TV show formats while avoiding having several platforms that would ultimately become unmanageable. We are delighted to have found such a robust platform and partner in OpenTV for our business." "OpenTV Participate is the logical choice for supporting Active Loop's innovative business," said Ben Bennett, OpenTV's Senior Vice President and Managing Director, EMEA. "We look forward to providing the launch pad for their interactive programming." About OpenTV OpenTV is one of the world's leading providers of solutions for the delivery of digital and interactive television. The company's software has been integrated in over 81 million digital set-top boxes and digital televisions around the world. The software enables enhanced program guides, video-on-demand, personal video recording, enhanced television, interactive shopping, interactive and addressable advertising, games and gaming and a variety of consumer care and communication applications. For more information, please visit http://www.opentv.com/. About Active Loop Television Active Loop Television is global supplier of mobile driven interactive broadcast TV, with an extensive and growing portfolio of ready to use interactive television formats delivered on a market leading end-to-end technological platform. Active Loop Television delivers cost effective/viewer generated TV content, turns viewers into loyal customers of the TV program and adds new revenue streams to broadcasters world wide by turning the mobile phone into a two way response terminal. Active Loop Television is a privately held company headquartered in Oslo, Norway, with representation in Dubai, Toronto, Los Angeles, Kiev, Dusseldorf and London. Learn more on http://www.active-loop.com/. DATASOURCE: OpenTV Corp. CONTACT: Barbara Cassidy of OpenTV, +1 415 962 5111, or ; or Lisa Ruiz Rogers of Manning, Selvage & Lee, +1 323 866 6059, or Web site: http://www.opentv.com/ http://www.active-loop.com/

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