Muscle Maker Grill Expands Its Brand Offerings
January 28 2021 - 8:30AM
Muscle Maker, Inc. (Nasdaq:
GRIL) the parent
company of Muscle Maker Grill, Healthy Joe’s and MMG Burger Bar, a
fast-casual concept known for serving “healthier for you” meals,
today announced the addition of Burger Joe’s to its non-traditional
portfolio. The company plans to launch four additional brands that
showcase prominent menu categories throughout 2021. Adding new
offerings through the company’s existing brick and mortar and ghost
kitchen locations is a low-cost way to reach a broader audience.
Burger Joe’s will offer a combination of
“healthier for you” and “cheat day” burgers all served with sweet
potato fries or regular fries. This brand is now available out of
the Healthy Joe’s and Muscle Maker Grill locations in the Chelsea
and Tribeca neighborhoods of NYC and will quickly roll out to the
company’s ghost kitchen locations in Chicago and Philadelphia.
These additional brand offerings will expand the
company’s reach into new audiences. The new menu items will offer
something for everyone, showcasing “healthier for you” options with
some “cheat day” items to quickly calm those cravings! These new
menu items are easily created with mostly the same ingredients
already stored in-house, offered through our existing 3rd party
delivery and pickup locations, allowing for expansion with very
little cost associated with launching the new brands.
Mike Roper, CEO of Muscle Maker Grill,
commented, “We’re thrilled to kick off the new year with some new
brands and offerings. Burger Joe’s provides a “healthier for you”
burger and a “cheat day” option for those who want a more decadent
burger. Households will no longer be divided on where to order – we
have something for everybody! We can launch these brands from our
already existing brick and mortar and ghost kitchen locations
quickly with little cost associated making them a win for our
non-traditional growth plans. Offering the new brands via 3rd party
makes set-up, launch and execution very efficient. We look forward
to sharing more brands and their offerings in the near future.”
About Muscle Maker Grill
Founded in 1995 in Colonia, New Jersey, Muscle
Maker Grill features high quality, great tasting food, freshly
prepared with proprietary recipes. The menu, created with the
guest’s health in mind, is lean and protein based. It features
all-natural chicken, grass fed steak, lean turkey, whole wheat
pasta, wraps, bowls and more. It also offers a wide selection of
fruit smoothies in a variety of assorted flavors, protein shakes
and supplements. For more information on Muscle Maker Grill,
visit www.musclemakergrill.com.
Forward-Looking Statements
This press release may include “forward-looking
statements” pursuant to the “safe harbor” provisions of the U.S.
Private Securities Litigation Reform Act of 1995. To the extent
that the information presented in this press release discusses
financial projections, information, or expectations about our
business plans, results of operations, products or markets, or
otherwise makes statements about future events, such statements are
forward-looking. Such forward-looking statements can be identified
by the use of words such as “should”, “may,” “intends,”
“anticipates,” “believes,” “estimates,” “projects,” “forecasts,”
“expects,” “plans,” and “proposes.” Although we believe that the
expectations reflected in these forward-looking statements are
based on reasonable assumptions, there are a number of risks and
uncertainties that could cause actual results to differ materially
from such forward-looking statements. You are urged to carefully
review and consider any cautionary statements and other
disclosures, including the statements made under the heading “Risk
Factors” and elsewhere in documents that we file from time to time
with the SEC. Forward-looking statements speak only as of the date
of the document in which they are contained, and Muscle Maker, Inc
does not undertake any duty to update any forward-looking
statements except as may be required by law.
Contact: Muscle Maker Grill Marketing
marketing@musclemakergrill.com
Investor Relations: IR@musclemakergrill.com
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