NEW YORK, Dec. 17, 2019 /PRNewswire/ -- Are
Millennials more traditional than older generations when it comes
to Christmas? A new ValuePengiun.com survey has found that
millennials and men are most likely to choose a live tree over an
artificial one.
The survey also found strong regional differences in preferences
for live trees over artificial ones. Residents of the Western United States were 82% more likely to
get a live tree, than Midwesterners, who were more likely to get
artificial trees.
Key Findings:
- Millennials and men are the most likely to choose real
trees: Despite the impression that millennials are obsessed
with all things modern, this generation showed the strongest
preference for live trees over artificial ones, beating out Gen
Xers and Baby Boomers by 15% and 82%, respectively. Additionally,
we found that men are 68% more likely to choose a real tree than
women.
- Over a seven-year span, getting a live Christmas tree will
cost Americans as much as $659:
From a financial standpoint, we found that artificial trees are
much cheaper than live ones when considering the upfront cost and
the seven-year average span during which artificial trees were
reported to be reused by respondents. This amounts to a total cost
difference of $513 on average across
all of our survey respondents, and as much as $659 for Midwesterners.
- Yet money isn't the main reason why Americans opt for an
artificial tree: Despite the significant savings that choosing
an artificial tree represents, the survey found artificial tree
owners were more than twice as likely to cite mess and hassle as
their reasons for going with an artificial tree over cost.
- Christmas Trees Injure 1 in 11 Americans Yearly: About
one in eleven respondents said they were injured while putting up a
Christmas tree, and half of these injuries were serious enough to
warrant medical attention. Over two-thirds of our respondents
admitted that they have left their lights on overnight at least
once (which can be a fire hazard) — with males being 22% more
likely to do so than their female counterparts. Live trees come
with an added hazard - improperly secured Christmas trees are a
serious risk that leads to thousands of car crashes each year.
To understand what Americans' attitudes towards Christmas trees,
ValuePenguin commissioned Qualtrics to conduct an online survey of
1,029 Americans, with the sample base proportioned to represent the
overall population. To view the full report, visit:
https://www.valuepenguin.com/christmas-tree-survey
About ValuePenguin.com: ValuePenguin.com, part of
LendingTree (NASDAQ: TREE), is a personal finance website that
conducts in-depth research and provides objective analysis to help
guide consumers to the best financial decisions. ValuePenguin
focuses on value, assessing whether the return of a particular
decision is worth the cost or risk of that option, and how this
stacks up with the other possible choices they may have. For more
information, please visit www.valuepenguin.com, like our Facebook
page or follow us on Twitter @ValuePenguin.
Media Contact:
Divya Sangam (Ms.)
646 693 8445
divya@valuepenguin.com
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SOURCE ValuePenguin.com