JET-PUFFED Is Giving Campsites a Glow Up This Summer With New Camp S’mores Glow-in-the-Dark Packaging
June 16 2022 - 6:00AM
Business Wire
To celebrate the new packaging, JET-PUFFED, a
Kraft Heinz Company brand, created an official constellation to
encourage fans to get outside and go #GoSmoregazing.
JET-PUFFED knows that finding a bag of marshmallows outside
under the dark night sky can sometimes be challenging. This summer,
JET-PUFFED is giving campfires a glow up with its new
first-of-its-kind Camp S’mores packaging – a glow-in-the-dark bag
that contains the fluffiest, puffiest JET-PUFFED marshmallows for
s’more exciting campfire fun for the whole family.
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JET-PUFFED Is Giving Campsites a Glow Up
This Summer With New Camp S’mores Glow-in-the-Dark Packaging
(Photo: Business Wire)
“As we gear up for the first day of summer and prime marshmallow
roasting season, we wanted to give fans a way to enjoy their
s’mores no matter if it’s day or night,” says Samantha Mills,
Associate Director of Brand Communications at Kraft Heinz. “The new
glow-in-the-dark packaging makes it easy to find your bag of
marshmallows when the sun sets around the glowing campfire, giving
your tastebuds a delicious treat with every bite.”
For the launch of new JET-PUFFED Camp S’mores, the brand created
a NEW Star Registry-official JET-PUFFED constellation, JET-PUFFED
S’morion, so you can enjoy s’mores and stargazing all summer long.
Fans can discover S’morion in the night sky using a custom AR
filter at smoregazing.com or by scanning the QR code on the back of
the new Camp S’mores packaging.
JET-PUFFED is also encouraging all marshmallow lovers to
#GoSmoregazing this summer – stargazing with a side of s’mores, for
a chance to win a free S’moregazing kit. To enter for a chance to
win a free S’moregazing kit, post a picture of your S’moregazing
experience with #GoSmoregazing #Sweepstakes on Instagram. The
S’moregazing kit will include a telescope, glow-in-the-dark
skewers, new JET-PUFFED Camp S’mores and s’mores ingredients,
glow-in-the dark stickers and more.
JET-PUFFED Camp S’mores are now available at Walmart and other
retailers for $2.99, while supplies last. To learn more information
about Camp S’mores or how to win a S’moregazing Kit visit
smoregazing.com.
ABOUT THE KRAFT HEINZ COMPANY
We are driving transformation at The Kraft Heinz Company
(Nasdaq: KHC), inspired by our Purpose, Let's Make Life Delicious.
Consumers are at the center of everything we do. With 2020 net
sales of approximately $26 billion, we are committed to growing our
iconic and emerging food and beverage brands on a global scale. We
leverage our scale and agility to unleash the full power of Kraft
Heinz across a portfolio of six consumer-driven product platforms.
As global citizens, we're dedicated to making a sustainable,
ethical impact while helping feed the world in healthy, responsible
ways. Learn more about our journey by visiting
www.kraftheinzcompany.com or following us on LinkedIn and
Twitter.
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version on businesswire.com: https://www.businesswire.com/news/home/20220616005217/en/
Brooke Scher Mogan ALISON BROD MARKETING + COMMUNICATIONS
kraftheinz@abmc-us.com
Kate Mitchell KRAFT HEINZ Kate.Mitchell@KraftHeinz.com
Kraft Heinz (NASDAQ:KHC)
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