Kraft Partners With Crayola to Bring More Fun to Mealtime
September 12 2019 - 7:00AM
Business Wire
Kraft Mac & Cheese Limited Edition boxes
give kids a blank canvas to express themselves during mealtime
prep
This back to school season, Kraft is partnering with Crayola to
turn the iconic Kraft Mac & Cheese boxes into a blank canvas
for kids to create, draw, and color. The limited edition boxes give
parents an easy way to turn the nightly meal time prep into an
opportunity for kids to tap into their creativity.
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“The impact of back-to-school activities and routine puts extra
pressure on parents getting kids and dinner to the table. These
amazing boxes are one way we can help make parents’ lives easier,
by giving kids a fun activity while the Kraft Mac & Cheese they
love is cooking,” says Anne Field, Senior Director of Marketing for
Kraft. “We’re excited to bring two of the most beloved brands of
parents and kids together to make mealtime a win win for
everyone.”
“Crayola gives children the power to express all that inspires
them as they explore, discover, play, pretend and dream,” said
Warren Schorr, Vice President of Business Development and Global
Licensing at Crayola at Crayola. “We are thrilled to partner with
Kraft Mac & Cheese to celebrate the creative spirit that lives
in the heart of every child.”
Over 2.5 million limited edition boxes will be available
nationwide in major retailers. The boxes will feature the familiar
Kraft design with plenty of blank space for kids to draw. The
partnership also includes the chance for 100 lucky winners the
chance to receive a personalized box, printed with their original
art and shipped to their home to show off to friends, family, the
whole neighborhood. Parents can upload their kids’ box creations
with #KraftMacNColor #Contest beginning September 10th. Winners
will be chosen based on the originality, colorfulness, and overall
creativity of the art. And for budding engineers who like
structural art, quick and easy how-to videos are available at
Crayola.com/KraftCIY with inspiration on how to turn the boxes into
cute creatures like a hedgehog, a dolphin, or a giraffe.
*NO PURCHASE NECESSARY. Legal residents of the 50 U.S. (D.C.),
18 +. Enter Contest by: 10/20/19. See Official Rules at
www.KraftMacNColor.com for entry details and prize descriptions.
Void where prohibited.
ABOUT THE KRAFT HEINZ COMPANY
For 150 years, we have produced some of the world’s most beloved
products at The Kraft Heinz Company (NASDAQ: KHC). Our Vision is To
Be the Best Food Company, Growing a Better World. We are one of the
largest global food and beverage companies, with 2018 net sales of
approximately $26 billion. Our portfolio is a diverse mix of iconic
and emerging brands. As the guardians of these brands and the
creators of innovative new products, we are dedicated to the
sustainable health of our people and our planet. To learn more,
visit http://www.kraftheinzcompany.com/ or follow us on LinkedIn
and Twitter.
ABOUT CRAYOLA
Crayola LLC, based in Easton, Pa. and a business of Hallmark
Cards, Inc., is the worldwide leader in children's creative
expression products. Known for the iconic Crayola Crayon first
introduced in 1903, the Crayola brand has grown into a portfolio of
innovative art tools, crafting activities and creativity toys that
offer children innovative new ways to use color to create
everything imaginable. Consumers can find the wide array of Crayola
products in the "Crayola Aisle" at all major retailers. For more
information, visit www.crayola.com or join the community at
www.facebook.com/crayola.
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version on businesswire.com: https://www.businesswire.com/news/home/20190912005058/en/
Brooke Scher Mogan ALISON BROD MARKETING + COMMUNICATIONS
212-230-1800 kraftheinz@alisonbrodmc.com Lynne Galia The Kraft
Heinz Company 847-646-4396 Lynne.galia@kraftheinz.com
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