JetBlue, Boston’s Largest Airline, Scores Big with New Custom Livery Dedicated to the Boston Bruins
May 13 2019 - 1:00PM
Business Wire
As the Official Airline of the Boston Bruins,
JetBlue’s “Bear Force One” will take partnership to new heights as
airline reaffirms its commitment to the team and Boston
community.
JetBlue (NASDAQ: JBLU), Boston’s largest airline and the
Official Airline of the Boston Bruins, today revealed a brand new
livery dedicated to Boston’s professional hockey team and six-time
Stanley Cup winner. The Airbus A320 aircraft, aptly named “Bear
Force One,” was unveiled at an event this morning at Boston Logan
International Airport, where JetBlue and Bruins executives were
joined by Bruins’ mascot, Blades the Bruin, to surprise and delight
customers. “Bear Force One” officially took flight this afternoon,
transporting excited Bruins fans to Raleigh, N.C. for Game 3 of the
NHL’s Eastern Conference Finals.
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JetBlue's "Bear Force One" is the
airline's first NHL-themed livery and its third dedicated to a
Boston professional sports team.
“Bear Force One” is JetBlue’s first livery dedicated to a team
in the NHL and its third livery dedicated to a Boston professional
sports team. The new paint scheme features a large-scale version of
the Bruins’ iconic spoked-B logo on the tailfin, a nod to the often
used reference to Boston as “the hub of the universe.” The logo’s
central ‘B’ encircled by spokes mirrors the central role that
Boston has played in JetBlue’s network from the very beginning.
Next to the boarding door, customers will be greeted with a
“Boston’s Team Since 1924” wordmark, denoting the Bruins’ long
legacy and tradition in its home city. The new livery serves as a
symbol of JetBlue’s commitment to the Boston Bruins and the team’s
avid fans throughout Boston and the New England region.
“We couldn’t think of a better time to celebrate our six-year
partnership with the Boston Bruins,” said Marty St. George, Chief
Commercial Officer, JetBlue. “As the team continues on in the
Eastern Conference Finals, this new livery will make it easier for
Bruins fans to show off their black and gold fanfare, and cheer on
their team not only during the playoffs but year-round as it flies
across JetBlue’s network of 100+ destinations.”
“For the past six years, the Bruins and JetBlue have had a very
strong relationship,” said Cam Neely, President, Boston Bruins.
"JetBlue has been a great partner and it’s fantastic to see one of
their aircraft representing the Black and Gold as it travels around
the country."
JetBlue in Boston
JetBlue is the leading carrier in Boston in number of flights,
customers carried and nonstop destinations served. The airline is
proud to support the teams its customers and 3,800+ Boston-based
crewmembers are most passionate about. JetBlue is the official
airline sponsor for the city’s four major sports teams including
the Boston Celtics, Boston Red Sox, Boston Bruins and New England
Patriots. JetBlue has also been the Official Airline of TD Garden
and Presenting Sponsor of the entrance experience since 2010.
ABOUT JETBLUE
JetBlue is New York's Hometown Airline®, and a leading
carrier in Boston, Fort Lauderdale-Hollywood, Los
Angeles (Long Beach), Orlando, and San Juan. JetBlue carries
more than 42 million customers a year to 100+ cities in
the U.S., Caribbean, and Latin America with an
average of more than 1,000 daily flights. For more information
please visit jetblue.com.
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Media:JetBlue Corporate CommunicationsTel:
+1.718.709.3089corpcomm@jetblue.com
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