BEIJING, Feb. 15,
2023 /PRNewswire/ -- On Feb. 15, iQIYI, Inc. (Nasdaq: IQ) ("iQIYI" or the
"Company"), a leading provider of online entertainment video
services in China, announced a
framework agreement with Baidu (NASDAQ: BIDU), connecting iQIYI to
Baidu's generative dialogue product ERNIE Bot. Under the agreement,
iQIYI and Baidu will jointly explore leveraging AI-Generated
Content (AIGC) technologies on iQIYI's various business endeavors,
including content search, promotion, novel creation and tools,
among other areas. The partnership marries iQIYI's rich online
entertainment resources and Baidu's advanced technologies, which
further empowers iQIYI to enhance its creative capabilities,
production efficiency, and the ability to provide superior user
experiences.
ERNIE Bot is a generative dialogue product Baidu launched based
on its ERNIE technology. LIU Wenfeng, Chief Technology Officer
of iQIYI, remarked that iQIYI will adhere to its corporate vision
and aspire to become a technology-based entertainment company.
iQIYI sees technological innovation as a key driver of the
development of film and television industry, where new technologies
such as AIGC would become the prominent driver of progress.
Connecting iQIYI with ERNIE Bot not only improves content
production and promotion efficiency, but it also helps creators
unlock their imagination and produce more high-quality film and TV
content.
iQIYI's access to ERNIE Bot will further enhance its user
experience. iQIYI would be given priority and internal access to
trial ERNIE Bot. The technological capabilities will be deployed to
facilitate the corporation between iQIYI and Baidu on production
research and development, standard setting, and other areas.
CONTACT: iQIYI Press, press@qiyi.com
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SOURCE iQIYI