BEIJING, Feb. 24, 2021 /PRNewswire/ -- iQIYI Inc. (NASDAQ:
IQ) ("iQIYI" or the "Company"), an innovative market-leading online
entertainment service in China, is
pleased to announce that its exclusive historical comedy series
My Heroic Husband has received widespread popularity and
acclaim, achieving a content popularity index of 10,000 and making
it China's first mega-hit show in
2021. It is only the second series to achieve a popularity index of
over 10,000 following Story of Yanxi Palace in 2018.
Rather than simply counting views to gauge content popularity,
iQIYI uses a proprietary index system that draws on a range of user
behavior data such as interaction and shares on social media. By
gathering and analyzing a significant amount of data, iQIYI's
content popularity index can assess user feedback and thus serves
as an important indicator of content quality and popularity.
Featuring timely and important themes such as gender equality
and freedom, My Heroic Husband tells the story of a modern
businessman who travels back in time and ends up in the body of a
man about to be married into a family of merchants. By revealing
the stereotypes that exist in contemporary society, the show has
struck a chord among viewers and triggered heated discussion,
continuously breaking the popularity index records and becoming
China's biggest hit of 2021 so
far.
My Heroic Husband has set new records for its popularity
at iQIYI and maintained the top position on Enlightent, Maoyan,
Lighthouse, Guduodata, Vlinkage, and other major media lists.
Following the show's rise in popularity, the hashtags
#MyHeroicHusband and #TVdramaMyHeroicHusband have garnered
2.12 billion and 1.13 billion views respectively. In addition,
topics related to the show have been among the top
230 most-searched terms. To satiate viewers who are clamoring
for the latest episodes, iQIYI has announced that from February 24, two episodes will be released at
8pm China standard time each day from Sunday to
Wednesday, with VIP members enjoying the benefit of being able to
first view six episodes.
In recent years iQIYI has produced and released many quality
dramas with various themes that have met the diversified demands of
users while communicating positive values on thought-provoking,
realistic topics. For example, Story of Yanxi Palace won the
hearts of global viewers with its innovative plot, interesting
characters, well-designed content, and display of traditional
Chinese culture. Since its release in 2018, the drama has reached
audiences across 80-plus countries and regions. It was covered by
over 100 global mainstream media agencies and made it to the top of
Google's global hot TV series list in 2018. Following this, The
Thunder, Go GoSquid!, and other dramas were released to
widespread public and critical acclaim, topping national popularity
charts. Meanwhile, The Bad Kids, The Long Night, and
other dramas in the "Mist Theater" series have maintained sustained
popularity at home while also successfully released to overseas
markets. This run of hit shows is further validation of the
Company's strong dedication to producing world-class content that
promotes cultural exchange and bolsters confidence in the rise of
China's entertainment
industry.
Chief Content Officer at iQIYI Wang
Xiaohui said that My Heroic Husband is the latest in
a long line of phenomenal hits released by the Company.
"We are glad that our commitment to creating quality and
diversified content has been recognized by viewers. That is the key
force driving us to produce successful original content, and also
the force behind the overall development of China's entertainment offerings. Going
forward, we remain committed to producing high-quality content. By
doing so we can show global audiences that China's entertainment industry is capable of
producing world-class content while also serving as a role model
for the domestic production of movies and series."
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SOURCE iQIYI