LAKE SUCCESS, N.Y.,
Oct. 9, 2018 /PRNewswire/
-- Diving into the world of nature-inspired skincare,
Giuliana Rancic, partnered with Hain
Celestial, the leading company in organic and natural products, to
create Fountain of Truth™, a clean, beautiful and truthful skincare
line. Boasting the perfect everyday eco-luxe solution to achieve
clean beauty, Fountain of Truth™ helps to achieve a radiant, more
youthful looking complexion, without having to sacrifice on
performance.
After being diagnosed with breast cancer at the age of 36,
Giuliana was determined to find skincare products that were safe to
use and offered age-defying benefits. Frustrated with the inability
to find what she considered to be a non-toxic skincare line,
Giuliana committed herself to creating her own line of clean, safe
and gentle products and sharing them with all people of all ages.
Utilizing advanced skincare technology with the most efficacious
botanicals from across the globe, Fountain of Truth™ was born.
Giuliana says, "The energy and
focus that I have personally invested these past two years in
partnership with the team at Hain Celestial has been beyond
rewarding. My dream has come true to create a clean skincare
line that you and I can both trust. Fountain of Truth™ is made up
of effective formulas that utilize advanced skin care technology
and powerful botanicals from around the globe. It's a
personal journey for me that will change the way you look and feel
about skincare." Roseann Fernandez,
Director of Marketing of Hain Celestial Personal Care adds, "We
have been thrilled to partner with Giuliana to bring her vision to
life and deliver a truly eco-luxe beauty experience to
market. The Fountain of Truth™ products have incredible
botanical technology and performance. We know that consumers
will fall in love with first use and will become fans of the brand
when they see the results."
The Fountain of Truth™ collection will feature its Super
Bio-Ferment Complex containing highly-effective, fermented
skin-loving botanical and earth derived ingredients of Zinc, Iron,
Copper, Magnesium and Wakame Seaweed, which helps to achieve
softer, smoother, more luminous skin with visibly more volume. The
complete product collection, ranging from a serum, to masks, and
more – is designed to enable consumers to enhance their beauty with
efficacious, earth derived skincare offerings in luxurious matte
white and rose gold packaging.
The Fountain of Truth™ hero product, The TRUTH
Insta-Face Lift Elixir, is a light-weight, botanically-charged
treatment that can help your skin fight the visible signs of aging
without a visit to a medi-spa. Developed to reduce the appearance
of fine lines and wrinkles, this product contains powerful
Spilanthes Acmella flower Extract, which helps to create smoother
and tighter looking skin, as well as Black Cumin Seed Oil, with
essential fatty acids, vitamins and amino acids, to help create a
look of plumpness and volume. With continued use, skin's appearance
will improve and take on more bounce and radiance.
The TRUTH Insta-Face Lift Elixir and the remaining eco-luxe
beauty line, which has been in formulation for over a year, is
launching to consumers starting in October
2018 exclusively at FOUNTAINOFTRUTHBEAUTY.COM. Additional
products scheduled to launch include the following:
- Dream Cream Overnight Repair Mask: An overnight,
transformative sleep cream, containing Sodium Hyaluronate,
replenishes moisture and the appearance of fuller looking skin. Our
exclusive five botanical extract blend contains several naturally
occurring Alpha Hydroxy Acids to help wake up your skin, making it
appear smoother and brighter with a dreamy glow.
- Good Day Soufflé Hydrating Moisturizer SPF 15: This
lightweight, luxurious moisturizer, suitable for all skin types, is
proven to help minimize the visible signs of aging. Our renewing
botanical blend that includes Organic Argan Oil, along with
Hibiscus Flower, Maca Root and Fig
Fruit Extracts, contains exfoliating Natural Alpha Hydroxyl Acids
(AHAs) and Amino Acids, helping the skin look more supple and
hydrated.
- Honey Glow Mask: This
mask enhances and hydrates skin for a dewy, youthful appearance.
The mask features an intensely moisturizing ingredient trio of
nutrient-rich Certified Organic Honey, restorative Propolis Extract
and Amino Acid-Rich Royal Jelly Extract. The creamy, soft texture
warms when massaged and will nourish and revitalize, for a glowing,
smoother and softer appearance.
- Take It Off Cleansing Balm: This transformational
cleansing balm changes to a lightweight milk when activated with
water. Developed with our highly effective botanical blend of
ultra-hydrating Organic Argan Oil, calming Turmeric extract and
Vitamin E, this formula gently cleanses, tones, exfoliates and
soothes, while helping to remove waterproof makeup. The woven
muslin cloth used with the cleansing balm helps to open pores,
cleanse, exfoliate and improve skin tone.
- The Youth In Hand Cream: This limited edition luxurious
hand treatment can instantly improve skin's moisture, while
restoring the appearance of a youthful glow. The Triple Emulsion
Formula has an emollient-rich blend of Shea
Butter, Coconut and Macadamia Oils, Honey and Jojoba, which
makes the cream soothing and luxurious, while providing
long-lasting hydration with a protective moisture barrier. This
formula, with breakthrough age-defying ingredients, provides skin
with a more youthful appearance, leaving hands nourished, hydrated
and soft. 10% of the purchase price of this product, up to
$100,000, will be donated to
FAB-U-WISH™ & The Pink Agenda to help grant wishes and fund
groundbreaking research while supplies lasts.
Fountain of Truth™ products range from
$28 - $86 and will be available beginning in
October 2018 at
FountainofTruthBeauty.com
About Fountain of Truth
Fountain of
Truth™ is a CLEAN, SAFE and GENTLE beauty line utilizing
advanced skincare technology with cutting-edge, transformative
ingredients and botanicals from across the globe. Achieve softer,
smoother, more glowing, luminous skin as a result of our formulas
with the Super Bio-Ferment System of highly effective, fermented,
skin-loving plant and mineral ingredients. Our collection delivers
beauty benefits your skin needs and craves resulting in a healthy
glow. Finally, a clean and efficacious beauty line you can trust.
Clean. Beautiful. Truthful.
We care about you and what you put on your skin. Clean beauty
means we are ALWAYS made without:
SLS, Phthalates,
Petrolatum, Silicones, Mineral Oil, DEA, Phosphates, Artificial
Dyes, PEGs, or Synthetic Fragrances
We are proud to make the fight against breast cancer part of
our mission and have partnered with FAB-U-WISH™ & The
Pink Agenda to improve the lives of those fighting the disease by
helping grant wishes and fund groundbreaking research.
About Giuliana
Rancic:
After being diagnosed with breast
cancer at the age of 36, Giuliana
Rancic was determined to find skincare products that were
safe to use. Frustrated with the inability to find what she
considered to be a non-toxic skincare line that also treated the
appearance of fine lines, discoloration and other skin issues,
Giuliana committed herself to creating her own clean products and
sharing them with people of all ages.
To learn more about the Fountain of Truth brand,
visit us at: FOUNTAINOFTRUTHBEAUTY.COM
Connect with us on social:
@ fountainoftruthbeauty
The Hain Celestial Group, Inc.
The Hain
Celestial Group, Inc. (Nasdaq: HAIN), headquartered in Lake Success, NY, is a leading organic and
natural products company with operations in North America, Europe, Asia
and the Middle East. Hain Celestial participates in many
natural categories with well-known brands that include Celestial
Seasonings®, Earth's Best®, Ella's Kitchen®, Terra®, Garden of
Eatin'®, Sensible Portions®, Health Valley®, Arrowhead Mills®,
MaraNatha®, SunSpire®, DeBoles®, Casbah®, Rudi's Organic Bakery®,
Hain Pure Foods®, Spectrum®, Spectrum Essentials®, Imagine®, Almond
Dream®, Rice Dream®, Soy Dream®, WestSoy®, The Greek Gods®,
BluePrint®, FreeBird®, Plainville Farms®, Empire®, Kosher Valley®,
Yves Veggie Cuisine®, Europe's
Best®, Cully & Sully®, New Covent Garden Soup Co.®, Johnson's
Juice Co.®, Farmhouse Fare®, Hartley's®, Sun-Pat®, Gale's®,
Robertson's®, Frank Cooper's®, Linda
McCartney®, Lima®, Danival®, Happy®, Joya®, Natumi®, GG
UniqueFiber®, Tilda®, JASON®, Avalon Organics®, Alba Botanica®,
Live Clean® and Queen Helene®. Hain Celestial has been
providing A Healthier Way of Life™ since 1993. For more
information, visit www.hain.com.
© 2018 THE FOUNTAIN OF TRUTH™ BRAND All rights
reserved.
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SOURCE Hain Celestial