The Vehicle, Merchandise and Accessories
Collaboration is part of Gogoro and MUJI's Joint
"Recycling for Good" Sustainability Initiative that Enables the
Public to Recycle Polypropylene Plastic (PP) Waste for
use in the new Gogoro MUJI Smartscooters.
TAIPEI, July 31,
2023 /PRNewswire/ -- Gogoro Inc. (Nasdaq: GGR), a
global technology leader in battery swapping ecosystems that enable
sustainable mobility solutions for cities, today announced a
collaboration with Japanese designer Naoto
Fukasawa and MUJI, the Tokyo-based consumer goods and lifestyle
company. The newly designed Gogoro VIVA ME and Gogoro VIVA MIX ME
along with a range of merchandise and accessories were launched
today at a press event in Taipei.
Created by Gogoro and MUJI, the Gogoro VIVA ME and Gogoro VIVA
MIX ME offer simplified Smartscooter designs that utilize recycled
polypropylene (PP) body elements. Personally curated by Fukasawa,
the Smartscooters adopt the classic MUJI design elements, unique
rustic color palette and simple color tone philosophy to
create a new urban mobility experience that is simple and
comfortable yet unique.
"The most important thing in design is that it must always
uphold the spirit of integrity towards people, the environment and
life," said Naoto Fukasawa,
world-renowned designer, author, educator and MUJI's advisory board
member. "Both Gogoro and MUJI are quite popular brands, and it
is very natural for them to cooperate in this way. It's not just
one plus one equals two. Instead, let one plus one see a greater
value."
Gogoro pioneered the mass market manufacturing of recyclable
polypropylene plastics for vehicle body panels in 2019 with the
Gogoro 3 Smartscooter and then across its full range of Gogoro Viva
Smartscooters including Gogoro VIVA, Gogoro VIVA MIX and Gogoro
VIVA XL. This innovative manufacturing process led to Gogoro's
collaboration with MUJI.
"Naoto Fukasawa offers such a
fresh and unique approach to simplicity, functionality and beauty
in everything he creates, so it was an honor to work with him on
our new Smartscooter designs and accessories," said Horace Luke, founder, and CEO of Gogoro.
"This collaboration between Gogoro, MUJI and Naoto Fukasawa
establishes a strong unified voice in promoting sustainable
lifestyles in Taiwan and across
the region, not just for transportation but across all aspects of
life. Our joint 'Recycling for Good' initiative promotes the
reduction of urban pollution through encouraging the public to
recycle plastics at Gogoro and MUJI stores and their reuse in our
new Smartscooters."
Recycling for Good - A Joint Sustainability
Initiative
Gogoro and MUJI share a vision for sustainability
and a core philosophy of giving back to the Earth. In response to
this year's World Environment Day theme #BeatPlasticPollution, the
companies joined together on June 5,
2023 to launch the "Recycling for Good" initiative in
Taiwan. "Recycling for Good"
encourages people in Taiwan to
participate in recycling PP (polypropylene) plastic waste at Gogoro
and MUJI stores and empower them to take small actions toward
building a more sustainable future.
Polypropylene objects recovered during the Recycling for Good
initiative are screened, cut, granulated, reshaped and regenerated
into the body panels of the newly unveiled Gogoro Smartscooters.
The polypropylene body material is also made of the same material
as MUJI's PP storage series.
"MUJI and Gogoro are continuing the concept of a sustainable
lifestyle and together have created this new series of Gogoro
Smartscooters that are optimized for life and the environment.
Gogoro's commitment to being a sustainable business is aligned with
MUJI's business philosophy," said Akihiro Yoshida, general manager of MUJI
Taiwan. "MUJI is not just a store that sells goods, but it
creates a simple and pleasant life through comprehensive
sustainable thinking and takes practical action for sustainability
of society and the earth."
Gogoro Sustainability
Today, more than 2.5 million
Gogoro users have reduced carbon emissions by more than 680 million
kilograms, and 100% recyclable polypropylene PP (Polypropylene) is
used as the Smartscooter shell material to promote resource
regeneration and friendly recycling. In addition, Gogoro has
introduced 40% renewable energy in factories since 2022, and 100%
use of green electricity in designated Gogoro stores, gradually
moving towards the goal of fully using renewable energy by
2050.
Naoto Fukasawa / Product
Designer
Born in Yamanashi Prefecture in 1956.
Graduated from Tama Art University's Product Design Department in
1980. In the same year, he joined Seiko
Epson, where he was responsible for advanced development
design. In 1989, he moved to the United
States, where he joined ID Two (now IDEO San Francisco).
Having honed his craft for seven years, focusing mainly on Silicon
Valley industries, he returned to Japan in 1996. Fukasawa established and headed
up IDEO's Tokyo office, creating a
Japanese design consultant base for the company. He went
independent in 2003 and founded NAOTO FUKASAWA DESIGN. For more
information on Naoto Fukasawa, visit
https://naotofukasawa.com.
About MUJI
Mujirushi Ryohin, MUJI in Japanese,
translates as "no-brand quality goods." MUJI was founded in
Japan in 1980 and now has more
than 800 stores around the world, carrying more than 7,000 items.
With the goal of making people's daily life pleasant, MUJI is
globally recognized for its high-quality products that are
functional, well designed and reasonably priced. Find us online
at www.MUJI.com or Instagram: @muji_global and
Twitter: @muji_net.
About MUJI Taiwan
MUJI Taiwan has been operating
in Taiwan since 2004, and it has
been nearly 20 years. MUJI Taiwan has always been committed to
connecting with Taiwan and
producing local products in Taiwan, hoping to provide customers with a
good life. Find us online at www.muji.com/tw/zh_tw/store,
Instagram: @muji_taiwan or
Facebook: www.facebook.com/muji.tw.
About Gogoro
Founded in 2011 to rethink urban energy
and inspire the world to move through cities in smarter and more
sustainable ways, Gogoro leverages the power of innovation to
change the way urban energy is distributed and consumed. Recognized
and awarded by Frost & Sullivan as the "2023 Global Company of
the Year for battery swapping for electric two-wheel vehicles",
Gogoro's battery swapping and vehicle platforms offer a smart,
proven, and sustainable long-term ecosystem for delivering a new
approach to urban mobility. Gogoro has quickly become an innovation
leader in vehicle design and electric propulsion, smart battery
design, battery swapping, and advanced cloud services that utilize
artificial intelligence to manage battery availability and safety.
The challenge is massive, but the opportunity to disrupt the status
quo, establish new standards, and achieve new levels of sustainable
transportation growth in densely populated cities is even greater.
For more information,
visit https://www.gogoro.com/news and follow Gogoro on
Twitter: @wearegogoro.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/muji-gogoro-and-naoto-fukasawa-collaborate-on-new-gogoro-smartscooters-and-a-new-range-of-merchandise-and-accessories-301888889.html
SOURCE Gogoro