Flywire Acquires Sertifi to Accelerate Travel Business and Expand Offering to Support Over 20,000 Hotel Locations Globally
February 25 2025 - 4:05PM
Today, Flywire Corporation (Flywire) (Nasdaq: FLYW) a global
payments enablement and software company, announced that it has
acquired Sertifi, a vertical software and payments platform
digitizing hospitality-specific workflows and associated payments.
The acquisition is expected to build on Flywire’s existing Travel
payments business by adding a new product category that has scaled
adoption among some of the world’s largest hotel brands. Sertifi’s
hospitality-specific integrations give Flywire immediate access to
new subsegments of the global travel industry and they are expected
to create additional value for Flywire’s extensive client roster.
Sertifi has a successful track record of digitizing hotels’
workflows around events and group booking sales, and a solution
that Flywire is expected to scale internationally by leveraging the
strength of Flywire’s global go-to-market and partnership expertise
around the world. Flywire acquired Sertifi for $330 million funded
by a combination of cash and debt.
Sertifi provides a SaaS platform for the hotel and hospitality
industry that empowers both global brands - like Marriott, Hilton,
and Hyatt - as well as luxury independent hotels - like the Sage
Hospitality Group and the Corinthia Hotel, London - to efficiently
and securely sign contracts, exchange payment details in an
industry-compliant way, and complete payments with their customers.
Sertifi does this through deep integrations with leading Catering
and Property Management Systems such as Amadeus’s Delphi,
Salesforce, Oracle’s OPERA Cloud and OPERA 5, and Infor. Sertifi
brings nearly two decades of experience in the hospitality and
travel space and a diverse client base that spans 20,000 unique
hospitality locations, and was recently named the “Best Payments
Processing Software” in the 2025 HotelTechAwards for the second
year in a row.
“The acquisition of Sertifi represents an exciting next phase of
growth for our Travel vertical, where our deep industry expertise
and global footprint continue to be key differentiators,” said Mike
Massaro, CEO of Flywire. “By expanding into a large new subsegment
of the hospitality industry with strong ecosystem alignment, and
gaining a software solution in the early stages of its payments
monetization journey, we are unlocking new growth and innovation
opportunities for Flywire.”
Sertifi has executed on a unique opportunity in hotel workflows
to put itself at the nexus of these powerful trends and capitalize
on the secular growth in event bookings. The company’s solution
simplifies and streamlines events contracting, group bookings, and
their associated payments, empowering hotel sales staff to sell
faster and deliver a better level of service to their consumers.
Sertifi’s deep integrations into the hotel Property Management
Systems place it in a unique position to act simultaneously as a
revenue-maximizing tool and partner for further innovation to hotel
operators everywhere. Flywire’s Travel leadership has developed
leading direct distribution capabilities that could accelerate
adoption of the Sertifi solution by hotels internationally.
Historically growing in double digits, Sertifi is expected to
grow faster than Flywire’s company average, similar to its
existing, fast-growing travel business. Flywire expects Sertifi to
add approximately $35-40M of revenue with gross margins similar to
those of Flywire in FY 2025. On the bottom line, Flywire expects
Sertifi to have positive Adjusted EBITDA, however the anticipated
margin percentage will be lower than Flywire’s overall Adjusted
EBITDA margin, especially as Flywire expects to invest to grow the
combined business for the future. More details will be shared on
the upcoming earnings call scheduled for February 25th 2025.
Resources
- To learn more about Sertifi and to get a demo, please visit
here.
- To learn more about Flywire’s solutions for the global Travel
industry, please visit here.
About Flywire
Flywire is a global payments enablement and software company. We
combine our proprietary global payments network, next-gen payments
platform and vertical-specific software to deliver the most
important and complex payments for our clients and their
customers.
Flywire leverages its vertical-specific software and payments
technology to deeply embed within the existing A/R workflows for
its clients across the education, healthcare and travel vertical
markets, as well as in key B2B industries. Flywire also integrates
with leading ERP systems, such as NetSuite, so organizations can
optimize the payment experience for their customers while
eliminating operational challenges.
Flywire supports approximately 4,500 clients with diverse
payment methods in more than 140 currencies across more than 240
countries and territories around the world. The company is
headquartered in Boston, MA, USA with global offices. For more
information, visit www.flywire.com. Follow Flywire
on X , LinkedIn and
Facebook.
Safe Harbor Statement
This release contains forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995,
including, but not limited to, statements regarding Flywire’s
expectations regarding the expected benefits and synergies of the
acquisition of Sertifi, the benefits of Sertifi’s platform,
financial results and margins, Flywire’s business strategy and
plans, market size, growth and trends. Flywire intends such
forward-looking statements to be covered by the safe harbor
provisions for forward-looking statements contained in Section 21E
of the Securities Exchange Act of 1934 and the Private Securities
Litigation Reform Act of 1995. In some cases, you can identify
forward-looking statements by terms such as, but not limited to,
“believe,” “may,” “will,” “potentially,” “estimate,” “continue,”
“anticipate,” “intend,” “could,” “would,” “project,” “target,”
“plan,” “expect,” or the negative of these terms, and similar
expressions intended to identify forward-looking statements. Such
forward-looking statements are based upon current expectations that
involve risks, changes in circumstances, assumptions, and
uncertainties. Important factors that could cause actual results to
differ materially from those reflected in Flywire's forward-looking
statements include, among others, the factors that are described in
the "Risk Factors" and "Management's Discussion and Analysis of
Financial Condition and Results of Operations" sections of
Flywire's Annual Report on Form 10-K for the year ended December
31, 2023, and Quarterly Report on Form 10-Q for the quarter ended
March 31, 2024, which are on file with the Securities and Exchange
Commission (SEC) and available on the SEC's website at
https://www.sec.gov/. Additional factors may be
described in those sections of Flywire's Annual Report on Form 10-K
for the year ended December 31, 2024, expected to be filed with the
SEC in the first quarter of 2025. The information in this release
is provided only as of the date of this release, and Flywire
undertakes no obligation to update any forward-looking statements
contained in this release on account of new information, future
events, or otherwise, except as required by law.
Contacts
Media Contact:
Sarah Kingmedia@flywire.com
Investor Relations Contact:
Masha KahnIR@flywire.com
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