Fitell Corporation Announces New CEO to Drive Expansion in Australia and Asia
October 23 2023 - 4:00PM
Fitell Corporation (Nasdaq: FTEL) ("Fitell" or the "Company"), an
online retailer of gym and fitness equipment in Australia, today
announced that Fitell’s board of directors promoted general manager
of GD Wellness Pty Ltd (“GD Wellness”), its sole operating
subsidiary in Australia, and director, Ms. Yinying “Sam” Lu, to CEO
of the Company, effective October 23, 2023. Fitell’s current CEO
and director, Mr. Guy Robertson, will step down from the positions
of CEO and director due to, his increasing commitments to several
other companies and board directorships.
A board member since April 2022, Sam Lu has
served as General Manager of GD Wellness since April 2017,
overseeing procurement, operations, marketing, and financing. Under
her leadership, the Company has achieved remarkable success,
delivering large-scale revenue growth. Through strategic planning,
effective execution, and a relentless drive for innovation, Sam has
guided the organization to new heights, growing GD Wellness’
customer database from 60,000 members in 2019 to over 100,000
members in 2022, and introducing Lion Loyalty, GD Wellness’ VIP
membership program. Sam holds a Bachelor of Business degree in
Marketing and Event Management from Griffith University.
The decision to transition the CEO role comes in
a time as Fitell advances into an exciting phase of expansion and
strategic evolution following its successful initial public
offering. "As we navigate in this period of growth, we recognize
the importance of having a dedicated full-time CEO promoted within
and dedicated to driving our business strategies and executing our
growth plan. Sam has extensive industry knowledge, operational
depth, and a proven track record in driving performance
improvements, combined with the ability to mobilize and lead the
entire organization. We are confident that she is uniquely suited
to lead Fitell to the next chapter of expansion. We have grown the
company to engage with a customer community of over 100,000 members
and achieve a successful IPO on Nasdaq. Sam has served in a number
of roles across all functions within the Company with a proven
track record, including expanding our customer base and introducing
the loyalty program. I am very confident that she is the right
leader to take the Company to its next level,” said Jieting Zhao,
Director.
Commenting on her new role, Ms. Lu said, “I am
honored to serve as Fitell’s next CEO at such an important moment.
I am excited to lead the Company towards more sustainable growth in
the future, and to create value for our customers, employees, and
communities with purpose and enthusiasm. Our ongoing commitment to
innovation and excellence will be unwavering as we drive growth and
execute Fitell’s strategic expansion initiatives in Australia and
Asia.”
About Fitell Corporation
Fitell Corporation, through GD Wellness Pty Ltd
(“GD”), its wholly owned subsidiary, is an online retailer of gym
and fitness equipment both under its proprietary brands and other
brand names in Australia. The company’s mission is to build an
ecosystem with a whole fitness and wellness experience powered by
technology to our customers. GD has served over 100,000 customers
with large portions of sales from repeat customers over the years.
The Company’s brand portfolio can be categorized into three
proprietary brands under its Gym Direct brand: Muscle Motion, Rapid
Motion, and FleetX, in over 2,000 stock-keeping units (SKUs). For
additional information, please visit the Company’s website
at www.fitellcorp.com.
Forward-Looking Statements
This press release contains “forward-looking
statements”. Forward-looking statements reflect our current view
about future events. These forward-looking statements involve known
and unknown risks and uncertainties and are based on the Company’s
current expectations and projections about future events that the
Company believes may affect its financial condition, results of
operations, business strategy and financial needs. Investors can
identify these forward-looking statements by words or phrases such
as “may,” “will,” “could,” “expect,” “anticipate,” “aim,”
“estimate,” “intend,” “plan,” “believe,” “is/are likely to,”
“propose,” “potential,” “continue” or similar expressions. The
Company undertakes no obligation to update or revise publicly any
forward-looking statements to reflect subsequent occurring events
or circumstances, or changes in its expectations, except as may be
required by law. Although the Company believes that the
expectations expressed in these forward-looking statements are
reasonable, it cannot assure you that such expectations will turn
out to be correct, and the Company cautions investors that actual
results may differ materially from the anticipated results and
encourages investors to review other factors that may affect its
future results in the Company’s registration statement and other
filings with the SEC.
For more information, please contact:
Chief Financial OfficerJamarson
Kongjamarson@gymdirect.com.au
Investor Relationsir@fitellcorp.com
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