Fifth Third Bank & Trust & Will Announce Strategic Relationship to Help Customers Protect & Secure Their Families’ Financia...
July 16 2020 - 9:00AM
Business Wire
Fifth Third Bank, National Association, and Trust & Will
announced today a new strategic relationship to further help Fifth
Third’s customers protect and secure their families’ financial
future. Fifth Third customers will be able to prepare an estate
plan online through Trust & Will in a matter of minutes and
will have access to discounted pricing.
Trust & Will is a leading fintech in the digital estate
planning business that provides a simple, quick and affordable way
to create, store and share wills, guardianships, and trusts. The
strategic relationship with Trust & Will addresses the growing
need for affordable and accessible estate planning, accentuated by
the COVID-19 pandemic, and brings holistic financial health into
focus during a time when companies and customers need simple tools
to help navigate these unprecedented times.
“Helping our customers reach their financial goals is very
important to us, and we want to provide access to easy-to-use
digital tools to protect their money, prepare for their future and
plan for the long-term well-being of their families,” said Howard
Hammond, head of retail banking and brokerage distribution for
Fifth Third Bancorp. “We are proud to work with Trust & Will
and continue to provide access to innovative solutions for our
customers through our strategic fintech relationships.”
According to the 2020 Trust & Will Survey from Caring.com,
six in ten Americans do not have a will or trust, and more than
half of people who don’t have an estate plan say it is because they
don’t have time, according a recent survey of customers by Fifth
Third Bank. Fifth Third determined that the majority of its
customers lacked basic estate planning documents and that they
would be “extremely” or “very” interested in an online offering.
This receptiveness to, and in some cases, preference for, digital
alternatives to historically in-person delivered services is a
trend the Bank has seen accelerate during the pandemic.
“It’s truly an honor for us to work with Fifth Third Bank. Since
we started Trust & Will, we’ve always had the vision of
bringing our modern estate planning platform to tens of millions of
Americans,” said Trust & Will Co-founder and CEO, Cody Barbo.
“Fifth Third will not only help us accelerate that vision, but more
importantly, be able to bring the same 5-star experience our
members have come to love. Our team has been fortunate to develop
some amazing relationships since inception, and we are so happy to
add Fifth Third to the Trust & Will community.”
For more information on Trust & Will, Fifth Third customers
can visit our information page on Protecting your Finances.
About Fifth Third Fifth Third Bancorp is a diversified
financial services company headquartered in Cincinnati, Ohio, and
the indirect parent company of Fifth Third Bank, National
Association, a federally chartered institution. As of March 31,
2020, Fifth Third had $185 billion in assets and operated 1,123
full-service banking centers and 2,464 ATMs with Fifth Third
branding in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida,
Tennessee, West Virginia, Georgia and North Carolina. In total,
Fifth Third provides its customers with access to approximately
53,000 fee-free ATMs across the United States. Fifth Third operates
four main businesses: Commercial Banking, Branch Banking, Consumer
Lending and Wealth & Asset Management. Fifth Third is among the
largest money managers in the Midwest and, as of March 31, 2020,
had $374 billion in assets under care, of which it managed $42
billion for individuals, corporations and not-for-profit
organizations through its Trust and Registered Investment Advisory
businesses. Investor information and press releases can be viewed
at www.53.com. Fifth Third’s common stock is traded on the Nasdaq®
Global Select Market under the symbol “FITB.” Fifth Third Bank was
established in 1858. Deposit and Credit products are offered by
Fifth Third Bank, National Association. Member FDIC.
About Trust & Will Since 2017, Trust & Will has
helped more than 100,000 members successfully protect their legacy.
Headquartered in San Diego, CA, Trust & Will is modernizing the
$180B+ trust and estate planning industry with an easy, fast, and
secure way to set up your estate plan online. Trust & Will
streamlines the estate planning process for the half of all adults
who have put off setting up their will or trust. Having raised $8
million in funding, and a graduate of the Techstars Anywhere
accelerator, Trust & Will enables parents, homeowners, and
loved ones to have peace of mind without the confusion, time
commitment, and cost of setting up an estate plan with an attorney.
To learn more, please visit: https://trustandwill.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20200716005146/en/
Laura Trujillo (Media Relations) Laura.Trujillo@53.com |
513-534-NEWS Chris Doll (Investor Relations)
Christopher.Doll@53.com | 513-534-2345
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