LONG Elong ADS Representing 2 Ordinary Shares (MM)

BEIJING, Oct. 31 /Xinhua-PRNewswire/ -- eLong, Inc. (NASDAQ:LONG), a leading online travel service provider in China, today announced the appointment of Henrik Kjellberg, vice president and managing director, Expedia.com to its board of directors. He will replace outgoing board member Diarmuid Russell, of Expedia, Inc., who served as director since October 2004. Mr. Kjellberg's appointment is effective immediately. (Logo: http://www.newscom.com/cgi-bin/prnh/20041118/ELONGLOGO ) Mr. Kjellberg is vice president and managing director, supply Europe for Expedia, in which role he oversees all hotel, car and destination services for the region. Since joining Expedia in 2001, Mr. Kjellberg has overseen the launches of Expedia Netherlands and Expedia Italy. Additionally, he managed Expedia.com's WWTE(TM) private-label service in Europe. Prior to joining Expedia, Mr. Kjellberg worked for Procter & Gamble and Scandinavian Internet portal Spray. Mr. Kjellberg holds a Master of Science degree in economics from the Stockholm School of Economics. 'We welcome Mr. Kjellberg to eLong's board and would like to thank Mr. Russell for his valuable contribution to our company in the past year. Mr. Kjellberg's depth of knowledge of international online travel markets makes him a valuable addition to our board. He will join a talented and well- rounded group of advisors whose expertise spans travel, e-commerce, finance, operations and corporate governance,' said Justin Tang, Chairman and CEO of eLong. About eLong, Inc. Founded in 1999, eLong is an independent travel service company headquartered in Beijing with a national presence across China. The Company uses web-based distribution technologies and a 24-hour nationwide call center to provide consumers with consolidated travel information and the ability to access hotel reservations at discounted rates at more than 2,770 hotels in major cities across China. The Company also offers air ticketing and other travel related services, such as rental cars, vacation packages and corporate travel services. eLong operates the websites http://www.elong.com/ and http://www.elong.net/ . For more information, please contact: Raymond Huang, Investor Relations Manager, eLong, Inc. Tel: +86-10-5860-2288 x6633 Email: Web Sites: http://www.elong.com http://www.elong.net http://www.newscom.com/cgi-bin/prnh/20041118/ELONGLOGO http://photoarchive.ap.org/ DATASOURCE: eLong, Inc. CONTACT: Raymond Huang, Investor Relations Manager of eLong, Inc., +86-10-5860-2288 x6633, or

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