StubHub Names Jennifer Betka Chief Marketing Officer, Estanis Martín De Nicolás International General Manager
October 06 2015 - 2:00PM
Business Wire
StubHub, the world’s largest ticket marketplace, today announced
two executive appointments; Jennifer Betka Chief Marketing
Officer and Estanis Martín de Nicolás as the
International General Manager.
“This is a transformative time at StubHub, and I couldn’t be
more thrilled to add seasoned business leaders Jennifer and Estanis
to our executive team,” said Scott Cutler, President of
StubHub. “Jennifer is a marketing industry veteran with a track
record of building consumer brands, where she’s grown audience and
revenue through content creation and immersive digital experiences.
As we evolve our business to provide a more end-to-end experience
for our customers, Jennifer’s integrated marketing expertise is
critical to build on the connection we have with our existing fans,
reach new ones and ultimately, build a truly global brand.”
These two executive appointments are Cutler’s first since taking
the helm at StubHub in May of this year, and come on the heels of
the company’s latest business evolution, including aggressive
growth plans, international expansion, continued innovation within
mobile and overall, a company-wide effort to move beyond ticketing
to help people fill their free time with a more personalized and
seamless mobile live entertainment experience.
Betka, formerly a senior vice president at Wikia, is tapped to
oversee StubHub’s global marketing organization. Her team will
build its marketing efforts around StubHub’s commitment to deliver
a more personalized experience to users, and ultimately, moves
beyond being purely a transactional company into a more end-to-end
platform.
Betka’s appointment is complemented by new International General
Manager Estanis Martín de Nicolás, who joins StubHub from PayPal,
where he served as the GM for PayPal Spain and Portugal since
2009.
“I am pleased that Estanis has joined StubHub at a key time for
our expansion in international markets,” said Cutler.
“Following the success we have seen introducing StubHub to the UK,
our launch in Germany this month delivers our first non-English
language site with dedicated customer service for the German
market. Estanis will lead us as we bring the trusted StubHub
experience to fans in new markets.”
Both Betka and Martín de Nicolás begin their respective StubHub
appointments immediately.
About Jennifer Betka, StubHub CMO
Betka joins StubHub from Wikia, a top-20 global site convening
authoritative communities of fans across entertainment and pop
culture topics, where she led the marketing organization as senior
vice president. In her role, Betka developed and directed all
consumer and B2B marketing strategies to position and grow the
brand and triple its user base.
Prior to Wikia, Betka held strategic marketing and management
roles with major media companies including the Los Angeles Times,
Sirius Satellite Radio, Time Warner and AOL. She is a graduate of
business administration in marketing from Bloomsburg University of
Pennsylvania and studied master’s programs at the Columbia School
of Strategic Communications and the USC Annenberg School for
Communications.
Betka will be based at StubHub’s U.S. headquarters in San
Francisco, Calif.
About Estanis Martín de Nicolás as the International General
Manager, StubHub
The appointment of Estanis Martín de Nicolás to General Manager
of StubHub International continues his successful career at eBay
Inc. He joined eBay UK in July 2003, serving as Head of Technology
& Electronics. In March 2007, he moved to PayPal to build the
Strategic Client Management department, initially for PayPal UK. In
2009, he moved to manage the PayPal business in Spain.
Martín de Nicolás earned his MBA from INSEAD, one of the world’s
leading business schools.
At StubHub, Martín de Nicolás will be based in Madrid.
About StubHub
At StubHub, our mission is simple: help fans find fun. We
connect fans with their favorite teams, shows and artists and
introduce them to the ones they'll love next. As the world's
largest ticket marketplace, we enable fans to buy and sell tens of
thousands of tickets, whenever they want, through our desktop and
mobile experiences, including our StubHub and StubHub Music apps
for iPhone, iPad, Apple Watch and Android. Offering a superior fan
experience at its core, StubHub reinvented the ticket resale market
in 2000 and continues to lead it through innovation. Our industry
firsts include the introduction of the first ticketing application,
the first interactive seat mapping tool and the first live
entertainment rewards program, Fan Rewards™. Our business partners
include more than 60 teams in MLB, NBA, NHL, MLS and NCAA, plus
ESPN, NBC Digital, AEG and Spectra Ticketing & Fan Engagement.
Throughout North America and the United Kingdom, StubHub provides
the total end-to-end event going experience.
StubHub is an eBay company (NASDAQ: EBAY). For more information
on StubHub, visit StubHub.com, StubHub
Press Box or follow @StubHub on Twitter, Facebook and Instagram or
YouTube.com/StubHub.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20151006006625/en/
StubHubEmma Leggat, 415-265-5777eleggat@stubhub.com
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