DivX Extends Video Support to AMD for Mobile Phone and Handheld Device Processors
June 10 2008 - 7:00AM
Business Wire
DivX, Inc. (NASDAQ:DIVX), a digital media company, today announced
a licensing agreement with Advanced Micro Devices, Inc. (NYSE:AMD),
a driving force behind processing solutions for nearly 40 years.
This agreement will bring DivX� video technology to AMD Imageon�
application processors, extending existing licensing and
certification relationships between the two companies. AMD Imageon
application processors are designed to power a range of handheld
multimedia devices, including next-generation mobile phones and
smartphones. AMD is a leading supplier of media processors to the
handheld market with nearly 250 million AMD Imageon media
processors shipped to date. "Including the DivX codec in the AMD
Imageon application processor brings additional value to our OEM
customers, helping them to deliver a robust mobile media
experience," said Mark Bapst, CTO for AMD�s Handheld division.
�DivX technology is an attractive ingredient that enhances our
offering for handheld devices, providing excellent quality and a
high degree of accessibility.� "We�re pleased to work with AMD to
enable consumers to enjoy their video content on any kind of
device, in the living room or on the go,� said Patrice LaGrange,
Vice President and Group Business Manager, Media Languages, DivX,
Inc. �With our mobile certification program, we are extending the
digital media experience to the mobile environment by bringing the
high-quality digital video experience consumers have come to expect
on their PC and in the living room to a variety of phones and
handheld devices.� The two companies will work together to achieve
DivX Certification for the AMD Imageon A250 application processor.
Products that bear the DivX Certified� logo have undergone a
rigorous testing program to ensure a high-quality DivX media
experience, including reliable video playback, interoperability
with other DivX Certified devices and the visual quality users
expect from DivX. About DivX, Inc. DivX, Inc. is a digital media
company that enables consumers to enjoy a high-quality video
experience across any kind of device. DivX creates, distributes and
licenses digital video technologies that span the �three screens�
comprising today�s consumer media environment�the PC, the
television and mobile devices. Over 100 million DivX Certified
devices have shipped into the market from leading consumer
electronics manufacturers. DivX also offers content providers and
publishers a complete solution for the distribution of secure,
high-quality digital video content. Driven by a globally recognized
brand and a passionate community of hundreds of millions of
consumers, DivX is simplifying the video experience to enable the
digital home. Forward-Looking Statements Statements in this press
release that are not strictly historical in nature constitute
"forward-looking statements." Such statements include, but are not
limited to, statements regarding DivX's visibility within the
investment community. Such forward-looking statements involve known
and unknown risks, uncertainties and other factors which may cause
DivX's actual results to be materially different from historical
results or from any results expressed or implied by such
forward-looking statements. These factors include, but are not
limited to: the risk that customer use of DivX technology may not
grow as anticipated; the risk that anticipated market opportunities
may not materialize at expected levels, or at all; the risk that
the Company�s activities may not result in the growth of profitable
revenue; risks and uncertainties related to the maintenance and
strength of the DivX brand; risks associated with DivX's ability to
penetrate existing and new markets; risks regarding the effects of
competition; DivX's dependence on its licensees and partners; the
effect of intellectual property rights claims; and other factors
discussed in the "Risk Factors" section of DivX's most recent
report filed with the Securities and Exchange Commission on May 9,
2008. All forward-looking statements are qualified in their
entirety by this cautionary statement. DivX is providing this
information as of the date of this release and does not undertake
any obligation to update any forward-looking statements contained
in this release as a result of new information, future events or
otherwise.
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