DivX Issues Full Certification for the LG Secret Mobile Phone
April 29 2008 - 8:00AM
Business Wire
DivX, Inc. (NASDAQ:DIVX), a digital media company, announced that
it has entered into an agreement with LG Electronics to include
DivX � technology in LG Secret (model: LG-KF750), the newest
handset in the highly stylish LG Black Label Series just launched
in Europe. DivX continues to enable a high-quality media experience
for consumers by making it easy to transfer video content across
the PC, the mobile environment and the living room. The LG Secret
lets users load all their high-quality DivX� video onto the phone
via a USB cable or memory card and then enjoy that content not just
on-the-go but in the living room as well. The device�s unique
TV-Out feature lets users play back their video contents from the
phone directly on the television screen, turning the device into a
powerful portable media library. LG Secret represents a significant
advance from the first DivX Certified phone released by LG in
November 2007, the popular LG Viewty. Compared with LG Viewty�s
focus on multimedia features, LG secret focuses on premium exterior
design features to achieve the ultimate in style and technology in
an attractive, ultra slim 11.8MM frame A long-time DivX licensee,
LG offers a number of DivX Certified products, from DVD players to
digital televisions. Over 100 million DivX Certified devices have
shipped worldwide by all major manufacturers, including DVD
players, gaming consoles and more. �LG recognizes that DivX video
playback is a feature that consumers appreciate and rely on,� said
Chang Ma, Vice President of global marketing strategy team of LG
Electronics Mobile Communications Company. �As our newest phone to
offer high-quality DivX technology, the LG Secret will allow
consumers to do more with their media, watching it how and where
they want to watch it.� �Consumers are increasingly demanding the
ability to access their digital media on any device or platform and
mobile entertainment devices are an enormously important element of
that experience,� said Kevin Hell, CEO at DivX, Inc. �As a leader
in the mobile industry, we�re pleased that LG recognizes the value
of DivX technology and we look forward to continuing to work
together to meet the needs of global consumers.� The LG Secret was
recently launched as a highly stylish handset with the slimmest 5
megapixel camera on the market. The sleek exterior has a timeless
look that is built with carbon fiber and a scratch-proof tempered
glass screen for long-lasting quality and for a superior viewing
experience. The LG Secret boasts features that provide consumers
with a quality multi-media experience, including photo editing
features, auto-rotating control functionality, wireless PC sync,
and FM radio. The LG Secret has undergone a rigorous testing
program, as do all the products that bear the DivX Certified� logo,
to ensure a high-quality DivX media experience. For more
information on LG Mobile, visit www.lgmobile.com. For more
information on DivX, visit www.divx.com. About DivX, Inc. DivX,
Inc. is a digital media company that enables consumers to enjoy a
high-quality video experience across any kind of device. DivX
creates, distributes and licenses digital video technologies that
span the �three screens� comprising today�s consumer media
environment � the PC, the television and mobile devices. Over 100
million DivX Certified devices have shipped into the market from
leading consumer electronics manufacturers. DivX also offers
content providers and publishers a complete solution for the
distribution of secure, high-quality digital video content. Driven
by a globally recognized brand and a passionate community of
hundreds of millions of consumers, DivX is simplifying the video
experience to enable the digital home. Forward-Looking Statements
Statements in this press release that are not strictly historical
in nature constitute �forward-looking statements.� Such statements
include, but are not limited to, statements regarding DivX�s
visibility within the investment community. Such forward-looking
statements involve known and unknown risks, uncertainties and other
factors which may cause DivX�s actual results to be materially
different from historical results or from any results expressed or
implied by such forward-looking statements. These factors include,
but are not limited to: the risk that customer use of DivX
technology may not grow as anticipated; the risk that anticipated
market opportunities may not materialize at expected levels, or at
all; the risk that the Company�s activities may not result in the
growth of profitable revenue; risks and uncertainties related to
the maintenance and strength of the DivX brand; risks associated
with DivX�s ability to penetrate existing and new markets; risks
regarding the effects of competition; DivX�s dependence on its
licensees and partners; the effect of intellectual property rights
claims; and other factors discussed in the "Risk Factors" section
of DivX�s annual report on Form 10-K filed with the Securities and
Exchange Commission on March 17, 2008. All forward-looking
statements are qualified in their entirety by this cautionary
statement. DivX is providing this information as of the date of
this release and does not undertake any obligation to update any
forward-looking statements contained in this release as a result of
new information, future events or otherwise.
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