DIVX Divx, Inc. (MM)

DivX, GridNetworks, Motionbox, and Scanbuy are latest additions to thriving practice NEW YORK, March 12 /PRNewswire/ -- Cohn & Wolfe, a leading global public relations agency, today announced that its Technology practice has added four companies to its growing client roster. The new clients are DivX (NASDAQ:DIVX), GridNetworks, Motionbox, and Scanbuy. Each is pioneering new ways to deliver information, communication and entertainment services to users on multiple devices. "Our new clients represent the next generation of digital innovators with technologies that are shaping the future of the medium for consumers and businesses," says Matt Wolfrom, executive vice president, Cohn & Wolfe New York. "Cohn & Wolfe is a great partner for companies of this caliber because we understand the entire spectrum that connects and enables our digital world. Our 'Connected Consumer' approach helps brands navigate the ultra-competitive environment to build lasting and meaningful connections with core audiences." Cohn & Wolfe's "Connected Consumer" approach to brand building is built around today's reality that mass media is being replaced by individualized media, and increasingly, consumers see the most trustworthy promotions about brands are from fellow consumers. "We are living through one of the most profound transformations in marketing and communications history," says Claudia Carasso, executive vice president, Cohn & Wolfe San Francisco. "Today's Web technologies and applications are bringing the communal spirit of the Web to life on a global scale. People are building and joining communities that give voice to every opinion, interest and passion while providing new channels of information and education. We partner with our clients to develop strategies that help them connect with consumers to ignite brand passion and sustain their brand loyalty." Cohn & Wolfe's technology practice extends to offices in New York, San Francisco, Los Angeles, London and Shanghai. From blog monitoring and viral media to creating integrated marketing programs, Cohn & Wolfe focuses on identifying the best medium possible to deliver clients' messaging to maximize impact and return on investment. Along with a 30-year track record of expert, award-winning traditional media outreach programs, Cohn & Wolfe is helping clients connect with consumers in every way. Adds Matt Wolfrom, "Nowadays, the most effective campaigns generate interest from social and traditional media, and ideally, the consumer is reached when they are most receptive. The power of the 'Engagement Age' is in its tremendous opportunity for companies to build communities, generate conversations, share information and initiate dialogue with key constituencies." About DivX DivX (NASDAQ:DIVX) is digital media company that enables consumers to enjoy a high-quality video experience across any kind of device. DivX creates, distributes and licenses digital video technologies that span the "three screens" comprising today's consumer media environment -- the PC, the television and mobile devices. Over 100 million DivX Certified devices have shipped into the market from leading consumer electronics manufacturers. DivX also offers content providers and publishers a complete solution for the distribution of secure, high-quality digital video content. About GridNetworks GridNetworks attracts entertainment and media companies wishing to stream or provide downloads on the Internet. Its GridCasting technology offers a high-quality, high-definition broadcasting service that is "Powering Internet Television." Whether to a computer or to a full-sized living room screen, GridCasting sets a new standard for the quality of the user experience and at the lowest cost of distribution. About Motionbox Motionbox provides consumers with a powerful and comprehensive set of online tools which allow them to easily store, edit, and share their personal video memories with friends and family. Motionbox also expands the ways that consumers can enjoy their personal videos, with hard-good products in addition to viewing on computer and portable devices like iPods. Based in New York City, Motionbox was founded by media and technology industry veterans with years of experience in streaming media, social networking and subscription Internet products. About Scanbuy Scanbuy is the leading global provider of mobile marketing solutions that use the camera phone as the link between the physical world and the digital world. Scanbuy's 2D barcode capture technology is revolutionizing the way media companies, marketers, handset manufacturers and carriers around the world provide information and services to consumers on their mobile phones. Founded in 2000, Scanbuy has a strong and growing intellectual property base in 2D barcode technology. The company's investors include Longworth Venture Partners, Masthead Venture Partners and Hudson Ventures. About Cohn & Wolfe Cohn & Wolfe is a strategic marketing public relations agency dedicated to creating, building and protecting the world's most prolific brands. With offices in North America, Europe and Asia, the agency creates and implements powerful communications programs that help clients build their brands and their bottom lines. The core areas of expertise include consumer, healthcare, technology and corporate communications. Cohn & Wolfe ranks number one by clients for creativity, media placement, client service, senior management and strategic counsel. Cohn & Wolfe also consistently ranks among the top "Best Agencies to Work For" in an annual, industry-wide employee survey. For more information, visit: http://www.cohnwolfe.com/. DATASOURCE: Cohn & Wolfe CONTACT: Eric Litchfield of Cohn & Wolfe, +1-212-798-9509, Web site: http://www.cohnwolfe.com/

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