SHANGHAI, Sept. 15,
2022 /PRNewswire/ -- JD's first Shopping Festival of
Agricultural Specialties kicked off on September 7. As part of the festival, Dada
Group's (Nasdaq: DADA) JDDJ and Shop Now are providing on-demand
retail and delivery services, together with more than 150,000
stores in 1,700 cities and counties. From September 7th to 25th,
consumption vouchers worth billions of yuan RMB for agricultural
specialties will be doled out to consumers.
In addition to vouchers, JDDJ and Shop Now created a series of
marketing campaigns including the "Fruit Festival" and "Fresh Food
Week," introducing more high-quality agricultural specialties to
consumers and increasing the sales for physical stores.
During the festival, consumers will receive more discounts on
various farm products, including fresh fruits and vegetables,
seafood, cereals and oils, tea and honey.
Dada Now riders will distribute leaflets when delivering the
orders, in order to attract more consumers to join the Shopping
Festival. Through innovative omni-channel marketing approaches,
JDDJ and Shop Now are leveraging their capabilities to assist both
farmers and traditional stores in achieving income growth.
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SOURCE DADA GROUP