COMPTON, Calif., Nov. 3, 2010 /PRNewswire/ -- Crown Crafts Infant
Products, Inc. ("the Company"), a wholly-owned subsidiary of Crown
Crafts, Inc. (Nasdaq: CRWS), announced today that it has become the
exclusive distributor of okiedog® diaper bags and stroller
accessories for North America.
The new product line will further the Company's ongoing
strategic initiative to expand and diversify its product line and
consumer appeal.
"Moms today want diaper bags that are fashionable and stylish
while providing the functionality needed for their busy,
multi-tasking lives," said Nanci
Freeman, President and Chief Executive Officer of Crown
Crafts Infant Products. "okiedog bags and accessories perfectly fit
these requirements allowing us to further meet the expectations of
parents and caregivers, our consumers."
okiedog's range of bags and accessories are developed with a fun
loving spirit of innovation that reflects a user focused design
philosophy. okiedog offers a wide variety of designs and bag
styles from tote and messenger bags, to backpack and travel
bags, to make families' lives more fun and more convenient in
a truly original way. Unique product features and attention
to detail set okiedog apart from the pack. okiedog products,
which retail for $79.99 to $189.99,
will be available online and at specialty retailers in the US and
Canada in March 2011.
Commenting on this new product launch, Tim Kremer CEO of
okiedog, said, "We are very excited to expand our distribution
beyond Europe and Asia to North
America as we think our product range is ideally suited for
this market. Partnering with an industry leader such as Crown
Crafts Infant Products complements the strengths of both parties
and we look forward to establishing okiedog as a leading brand in
North America."
About Crown Crafts Infant Products, Inc.
Crown Crafts Infant Products, Inc., a wholly-owned subsidiary of
Crown Crafts, Inc., designs, markets and distributes infant and
toddler consumer products, including bedding, blankets and other
nursery accessories. The Company's products include licensed &
branded collections as well as exclusive private label programs for
certain customers. The Company's website is www.nojo.com.
About Crown Crafts, Inc.
Crown Crafts, Inc. designs, markets and distributes infant,
toddler and juvenile consumer products, including crib and toddler
bedding and blankets; nursery and bath accessories; reusable and
disposable bibs and floor mats; burp cloths; room decor; and
disposable placemats, toilet seat covers and changing mats.
The Company's operating subsidiaries include Hamco, Inc. in
Louisiana and Crown Crafts Infant
Products, Inc. in California. Crown Crafts is America's
largest producer of infant bedding, bibs and bath items. The
Company's products include licensed and branded collections as well
as exclusive private label programs for certain of its customers.
The Company's website is www.crowncrafts.com.
About okiedog
okiedog, founded in 2006, has offices in Germany and Hong
Kong. okiedog designs, markets and distributes ride-on
toys, diaper bags and stroller accessories under the brands
okiedog, freckles, Clipix and fropper in over 20 countries.
SOURCE Crown Crafts Infant Products, Inc.