Comscore will serve as the Wild's exclusive
television measurement provider.
RESTON,
Va., Nov. 7, 2023 /PRNewswire/ -- Comscore, a
global, trusted partner for planning, transacting, and evaluating
media today announced the signing of a measurement license
with the Minnesota Wild of the National Hockey League. Coinciding
with the start of the 2023-2024 season, the multi-year agreement
provides the Wild with access to Comscore's cutting-edge
local television measurement solution that provides instant access
to local market audience data.
Comscore Local TV will now be the exclusive measurement solution
to support programming insights and revenue opportunities in the
nine local markets, including Minneapolis-St. Paul and Milwaukee, that air the Wild's games and
original programming.
"With Comscore as our new primary measurement solution, we now
have an understanding of our audience at a level of
granularity we had never seen before," said Chief Revenue
Officer and Executive Vice President, Mitch
Helgerson. "The Comscore Local TV data allows our sales and
marketing organization much greater visibility into market activity
as we continue to expand our programming footprint."
"Live sports continue to be a driver of ratings and impressions
for live linear television, however, to develop a deep
understanding of those audiences and harness insights to grow
fandom requires a level of measurement precision and granularity
that only Comscore can provide. We look forward to supporting the
Minnesota Wild and are excited by their immediate success resulting
from the use of our measurement," said Carol Hinnant, Executive Vice President and
Executive Advisor for Currency Strategy & Initiatives.
As a leader in cross-platform media measurement, Comscore
is at the forefront of the industry's evolution. Powered by live
viewership data from more than 75 million TVs in the U.S., Comscore
offers stability in its measurement, granular reporting down to the
quarter hour, and campaign reporting in 48-hours with Comscore TV
Pulse Data. Comscore's local TV solution combines real-world TV
viewership information with advanced household-level consumer and
demographic data, providing greater accuracy to customers'
advertiser base.
About The Minnesota Wild
The Minnesota Wild is a member of the National Hockey League's
Central Division and play their home games at the award-winning
Xcel Energy Center in downtown Saint
Paul. For more information on the Wild please
visit www.wild.com and follow us
on X, Facebook and Instagram.
About Comscore
Comscore (NASDAQ: SCOR) is a global, trusted partner for
planning, transacting, and evaluating media across platforms. With
a data footprint that combines digital, linear TV, over-the-top and
theatrical viewership intelligence with advanced audience insights,
Comscore empowers media buyers and sellers to quantify their
multiscreen behavior and make meaningful business decisions with
confidence. A proven leader in measuring digital and TV audiences
and advertising at scale, Comscore is the industry's emerging,
third-party source for reliable and comprehensive cross-platform
measurement.
Media
Kai Heslop
KCSA Strategic Communications for Comscore, Inc.
comscore@kcsa.com
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SOURCE Comscore, Inc.