Comcast RISE Awards Five Black-Owned, Small Businesses in Western Washington with Marketing Resources and Technology Makeovers
December 02 2020 - 12:00PM
Business Wire
Multi-year Program Opens Eligibility to Small
Businesses Owned by Black, Indigenous and People of Color
Comcast Business today announced that five small businesses in
Western Washington received Comcast RISE program awards. The awards
will allow these businesses to receive consulting, media and
creative production services from Effectv, the advertising sales
division of Comcast Cable, or technology upgrades from Comcast
Business, based on their specific needs. The news is part of
Comcast’s broader announcement of more than 700 businesses that
were selected as winners in the first round of Comcast RISE.
Recipients in 285 cities in 29 states include a diverse roster of
small business from restaurants and salons, to professional
services and retail shops.
The local Western Washington businesses receiving awards from
the first phase of the Comcast Rise program include F-Rock
Printing (Seattle), Idman Childcare (Tukwila), Sphere
Solar Energy (Seattle), TaxBunny (Burien), ValMed
LLC (Tacoma) and Your Money Matters (Auburn).
The first phase of Comcast RISE, which stands for
“Representation, Investment, Strength and Empowerment,” focused on
U.S. Black-owned, small businesses, which were hit hardest by the
COVID-19 pandemic, according to a recent study from the National
Bureau of Economic Research. Comcast RISE brings together two of
the company’s brands — Comcast Business and Effectv, both with
expertise in the small business space — to empower business owners
with the expertise and resources needed to navigate the economic
effects of the pandemic.
This week, the next phase of Comcast RISE opens eligibility to
include Black, Indigenous, and People of Color (BIPOC)-owned, small
businesses. They can apply at www.ComcastRISE.com.
“Comcast RISE gives our local small businesses access to tools
to help them survive the pandemic and thrive in the future. The
small business community in our state is truly unique and
resilient, and we are happy to play a role in helping during these
stressful times so these businesses can return stronger than ever,”
said Robert Brenner, Vice President of Comcast Business in
Washington. “We are pleased to provide this first wave of
businesses with support and open RISE to the entire BIPOC community
statewide to continue this positive momentum.”
“Supporting small businesses is what we do daily at Effectv. We
partner with them to understand their needs and help them grow, and
we share and celebrate in their successes,” said Amy Nisenson, Vice
President of Sales for Effectv in Washington state. “This is why we
are especially proud to support our local small business community
through this program, at a time when so many are struggling. Our
goal is to help our partners and our communities come back as
strong as possible, and RISE can play a role in making sure that
happens.”
Comcast RISE consists of the following main components:
- A media and technology resources program: This pillar
combines Effectv’s renowned media platform and marketing expertise,
its award-winning creative agency, Mnemonic, and state-of-the-art
technical support from Comcast Business to help small businesses
foster and elevate growth. Recipients will receive help with their
marketing, media campaigns and creation of 30-second commercials,
as well as equipment and technology upgrades, including:
- Consulting: Advertising and marketing consultations with
local Effectv marketing, research and creative teams to gain
insights on how to grow your business.
- Media: A linear TV media campaign to run over a 90-day
period.
- Creative Production: Turnkey :30 TV commercial
production for their businesses.
- Technology Makeovers: Computer equipment and Internet,
Voice and Cybersecurity services for up to a 12-month period.
(Taxes and other fees may still apply for tech makeover
services.)
- Business resources to help with curated content: Comcast
has launched the Comcast RISE destination complete with aggregated
small business news, tips, insights and more on the X1 platform.
The destination is designed to help businesses grow by empowering
them through education, inspiration and entertainment. Just say
“Comcast RISE” into the X1 voice remote.
- Grants: In early 2021, Comcast will be awarding grants
of up to $10,000 each for U.S.-based small and diverse businesses
that have been in operations for three to five years.
Comcast RISE is part of a larger $100 million Diversity, Equity
and Inclusion initiative that Comcast launched this summer. In
June, Comcast NBCUniversal announced the development of a
comprehensive, multiyear plan to allocate $75 million in cash and
$25 million in media over the next three years to fight injustice
and inequality against any race, ethnicity, gender identity, sexual
orientation or ability.
Visit www.ComcastRISE.com to apply, for more information and the
latest updates.
About Comcast Corporation
Comcast Corporation (Nasdaq: CMCSA) is a global media and
technology company with three primary businesses: Comcast Cable,
NBCUniversal, and Sky. Comcast Cable is one of the United States’
largest high-speed internet, video, and phone providers to
residential customers under the Xfinity brand, and also provides
these services to businesses. It also provides wireless and
security and automation services to residential customers under the
Xfinity brand. NBCUniversal is global and operates news,
entertainment and sports cable networks, the NBC and Telemundo
broadcast networks, television production operations, television
station groups, Universal Pictures, and Universal Parks and
Resorts. Sky is one of Europe's leading media and entertainment
companies, connecting customers to a broad range of video content
through its pay television services. It also provides
communications services, including residential high-speed internet,
phone, and wireless services. Sky operates the Sky News broadcast
network and sports and entertainment networks, produces original
content, and has exclusive content rights. Visit
www.comcastcorporation.com for more information.
About Comcast Business
Comcast Business offers Ethernet, Internet, Wi-Fi, Voice, TV and
Managed Enterprise Solutions to help organizations of all sizes
transform their business. Powered by an advanced network, and
backed by 24/7 customer support, Comcast Business is one of the
largest contributors to the growth of Comcast Cable. Comcast
Business is the nation’s largest cable provider to small and
mid-size businesses and has emerged as a force in the Enterprise
market; recognized over the last two years by leading industry
associations as one of the fastest growing providers of Ethernet
services. For more information, call 866-429-3085. Follow on
Twitter @ComcastBusiness and on other social media networks at
http://business.comcast.com/social.
About Effectv
Effectv, the advertising sales division of Comcast Cable, helps
local, regional and national advertisers use the best of digital
with the power of TV to grow their business. It provides
multi-screen marketing solutions to make advertising campaigns more
effective and easier to execute. Headquartered in New York with
offices throughout the country, Effectv has a presence in 66
markets with nearly 35 million owned and represented subscribers.
For more information, visit www.effectv.com.
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Andy Colley Andy_Colley@Comcast.com (425) 248-5438
Nick McDonald Nick_McDonald@Comcast.com (425) 977-5565
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