TEANECK, N.J., April 6, 2021 /PRNewswire/ -- Cognizant
(Nasdaq: CTSH) announced today a multi-year partnership to be
the Official Digital Transformation Partner of the elite global
racing championship SailGP. Cognizant will leverage its
digital transformation and software engineering expertise to
improve audience insights, enable data visualization and create an
immersive fan experience for the 257 million SailGP viewers
worldwide. Cognizant will also align with SailGP's Race for
the Future purpose-driven agenda, championing a
better world powered by nature, with a focus on
accelerating a transition to clean energy.
SailGP involves high-performing sailors racing
for national teams in identical, supercharged F50 catamarans.
Race outcomes are determined by sailing skills rather
than any differences in sailboat design and
technology. The teams utilize Oracle software to
analyze the collected open-source data to make critical
performance gains.
To enhance the fan experience on the eight international sail
grand prix event weekends and beyond, Cognizant will transform
the SailGP website to be more dynamic, and in future seasons,
enhance SailGP's mobile app as well. These enhancements will
offer real-time updates on key performance metrics such as the
high-performance athletes' heart rate or the speed and
distance of the boats.
SailGP is a member of the UN Climate Neutral Now Initiative and
became the first championship in the sailing world to be
certified as carbon neutral by reducing and offsetting its carbon
footprint, as well as committing to being fully powered by nature
by 2025. As a climate-positive sport, SailGP works with host cities
in implementing innovative solutions to mitigate climate change.
SailGP also recently launched an extensive program to fast-track
female athletes' training and development for participation in the
championship to advance gender equity in sailing.
"We are pleased to be SailGP's Official Digital Transformation
Partner, bringing Cognizant's expertise in digital transformation
and software engineering to the forefront of the first
climate-positive sail racing championship in the world," said
Ursula Morgenstern, President,
Cognizant Global Growth Markets. "Many of our clients are sailing
enthusiasts. It is an honor to align with an organization that has
demonstrated similar growth and is committed to a sustainable
future, as well as diversity and inclusion."
Throughout the multi-year partnership, Cognizant will
collaborate with Oracle in augmenting the capabilities of Internet
of Things (IoT) technology operating on each of the eight SailGP
F50 catamarans to inform decisions, improve performance and,
ultimately, make the boats go faster. The F50 fleet is referred to
as a 'smart city on water,' with each boat generating 30,000 data
points/sec—one of the most sophisticated IoT devices in the sports
space.
"We are thrilled to join forces with a like-minded partner that
shares our commitments and values," said Sir Russell Coutts, CEO, SailGP.
"Starting today, Cognizant will actively participate in
SailGP's development and our Race for the Future purpose-led
agenda, aimed at accelerating change to a cleaner and more
inclusive future."
Previously this year, Cognizant announced a series of strategic
sports sponsorships, including being named the title partner of the
Aston Martin Formula One Team, a Global Partner of the PGA TOUR's
Presidents Cup, and a title partner of the LPGA Tour's Founders
Cup. Other initiatives include a strategic partnership with XPRIZE
to fight COVID-19 through AI and a five-year, $250 million corporate social responsibility
commitment to help create stronger, healthier and more inclusive
communities as they emerge from the pandemic.
SailGP Season 2 kicks off April 24 in Bermuda, when rival national teams from
Australia, Denmark, France, Great
Britain, Japan,
New Zealand, Spain and the US
will start an eight-event series across three continents,
culminating in a $1 million
winner-takes-all race in San
Francisco in March 2022.
About Cognizant:
Cognizant (Nasdaq-100: CTSH) is one
of the world's leading professional services companies,
transforming clients' business, operating and technology models for
the digital era. Our unique industry-based, consultative approach
helps clients envision, build and run more innovative and efficient
businesses. Headquartered in the US, Cognizant is ranked 194 on the
Fortune 500 and is consistently listed among the most admired
companies in the world. Learn how Cognizant helps clients lead with
digital at www.cognizant.com or follow us @Cognizant.
About SailGP:
SailGP races for a better future,
championing a world powered by nature. The sport's pinnacle league,
SailGP, features national teams battling in short, intense races at
iconic stadium-style venues across the globe, building to the grand
final—and sailing's top prize of US$1
million. The high-tech, high-speed action features sailing's
best athletes racing in identical supercharged F50 catamarans,
flying at electrifying speeds exceeding 60 mph/100 kph.
Visit SailGP.com for more information.
Jeff
DeMarrais
Chief Communications
Officer
jeff.demarrais@Cognizant.com
|
Nick
Eickemeyer
Zeno Sports &
Entertainment Consulting
Nick.Eickemeyer@zenoseconsulting.com
|
Sacha Kemp
Head of PR,
SailGP
skemp@sailgp.com
|
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SOURCE Cognizant