Ferry-Morse Launches ‘Ask Our Gardening Community’ Live Q&A
April 03 2023 - 10:02AM
Business Wire
Live, online chat function features advice for
gardeners from gardeners
Ferry-Morse, one of the leading and oldest gardening seed brands
in the United States, part of the Central Garden & Pet Company
portfolio (NASDAQ: CENT) (NASDAQ: CENTA), today announced its new
‘Ask Our Gardening Community,’ a live digital Q&A center for
both experienced and budding gardeners. The free online gardening
community features advice from brand ambassadors, passionate
gardening experts, who are ready to provide tips, resources and
advice for any gardening question at FerryMorse.com.
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Ferry-Morse Launches ‘Ask Our Gardening
Community’ Live Q&A - Live, online chat function – featuring
gardeners for gardeners – available for real-time advice and
inspiration. (Graphic: Business Wire)
Ferry-Morse continues to modernize the seed category by
introducing helpful digital resources that educate and support
gardeners in every step of their journeys. This new live chat will
bring real-time education to a category that has historically
provided limited, seasonal guidance to its users.
“We know that gardening is an activity that comes with lots of
questions such as, What are the best beginner vegetables? Or What
are the most vibrant flowers for a container garden?” said Rebecca
Sears, CMO and Resident Green Thumb at Ferry-Morse. “We’re thrilled
to launch this live Q&A function and are ready to continue to
support our fellow gardeners so they can have a more successful and
enjoyable season.”
Consumers can access the Q&A chat function from home, in
their gardens or while shopping at their local garden center to get
their questions answered from anywhere. Ferry-Morse designed the
new offering to be an online community for gardeners to support
each other.
The launch of Ask Our Gardening Community joins several other
digital resources from the brand. Last year, Ferry-Morse launched
its Garden Matchmaker tool, a first-in-its-category quiz that
provides personalized seed and plant recommendations, as well as
its blog, The Greenhouse, that offers tips and advice for every
step of the growing season.
The Ferry-Morse Rewards Program gives consumers the opportunity
to earn points while stocking their garden supplies and redeem them
for exclusive offers such as free shipping, access to bonus rewards
events, birthday bonuses and much more. Ferry-Morse Rewards Program
members earn one point per digital dollar spent and will unlock
perks and savings as they reach different levels. Members can also
earn points in other ways beyond their online spending, including
signing up for the Ferry-Morse newsletter, tagging the brand on
social media or writing a product review.
For more tips, inspiration and resources, visit
ferrymorse.com.
About Ferry-Morse
Founded in 1856, Ferry-Morse is one of the oldest operating seed
businesses in the United States and pioneered the practice of
selling only fresh flower, herb, and vegetable seeds, packed for
the current season. Along with our history comes a wealth of
knowledge, innovations, and experience helping generations of
gardeners. What has always been at the center of the Ferry-Morse
brand are quality and integrity, including a dedication to only
Non-GMO seeds. Ferry-Morse is part of the Green Garden Products
family of brands, the leading supplier of seed packets and seed
starter products for flower and vegetable gardens in North America.
Green Garden Products is owned by Central Garden & Pet. For
more information, visit ferrymorse.com.
About Central Garden & Pet
Central Garden & Pet Company (NASDAQ: CENT) (NASDAQ: CENTA)
understands that home is central to life and has proudly nurtured
happy and healthy homes for over 40 years. With fiscal 2022 net
sales of $3.3 billion, Central is on a mission to lead the future
of the Pet and Garden industries. The Company’s innovative and
trusted products are dedicated to helping lawns grow greener,
gardens bloom bigger, pets live healthier, and communities grow
stronger. Central is home to a leading portfolio of more than 65
high-quality brands including Amdro®, Aqueon®, Cadet®, Farnam®,
Ferry-Morse®, Four Paws®, Kaytee®, K&H®, Nylabone® and
Pennington®, strong manufacturing and distribution capabilities and
a passionate, entrepreneurial growth culture. Central Garden &
Pet is based in Walnut Creek, California, and has over 7,000
employees across North America and Europe. Visit www.central.com to
learn more.
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Anna Bagliore abagliore@360pr.plus
Central Garden and Pet (NASDAQ:CENT)
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