Central Garden & Pet, Nylabone, Pets Add Life & Kroger Team Up to Bring Family-Friendly Bark at the Park Events to Fans Acros...
February 26 2020 - 9:00AM
Business Wire
Central Garden & Pet’s popular brand, Nylabone, retail
giant, Kroger and the American Pet Product Association’s Pets Add
Life campaign return to the field with Bark at the Park. This is
the 16th season that Central’s brands, distribution organization,
partners and service organizations have stepped up to the plate
with Major League Baseball® teams to bring family-friendly events
to tens of thousands of fans. More than 40,000 dogs along with
their pet parents have attended Central sponsored Bark at the Park
events since 2005.
This year’s schedule includes games featuring the Arizona
Diamondbacks, Atlanta Braves, Cincinnati Reds, Texas Rangers,
Seattle Mariners, Colorado Rockies and Milwaukee Brewers. Fans can
purchase tickets for themselves and their dogs, join in a pre-game
parade around the field and participate in pet-friendly activities
and free product sampling before enjoying the game. The program
includes fundraising for pet welfare programs and direct engagement
with fans at ballparks across the country.
“More and more people and families have pets,” said Jim Heim,
President of Business Development for Central Garden & Pet.
“And we want our pets to share in our lives and our experiences.
There’s a real desire for pet inclusive venues, events and
opportunities. Baseball is setting a great example by hosting pets
and families together to experience the great American
pastime."
Pets Add Life (PAL), the social media campaign from the American
Pet Products Association (APPA), has been part of Bark at the
Park’s pack of supporters since 2015. In addition to the nine
events it will co-sponsor with Nylabone and Kroger, Pets Add Life
will be the primary sponsor at three more Bark at the Park events
with the New York Mets, Baltimore Orioles and Kansas City Royals.
Highlighting the joys and benefits of pet ownership, Pets Add Life
is spreading the word and expanding their reach by supporting
important causes and partnering with pet friendly events and
activities.
“As pet parents we cherish our pets. Pets Add Life promotes the
joys and benefits pets bring to our lives and there’s nothing more
enjoyable than cheering on your favorite team with your best pal by
your side,” said Steve King, APPA’s CEO. “We’re very excited to be
a part of another season of Bark at the Park and look forward to
seeing thousands of smiling fans and wagging tails at ballparks
this season.”
Hall of Fame manager and Los Angeles Angels Special Assistant to
Baseball Operations Tony La Russa helps promote Bark at the Park
with a public service announcement highlighting the program’s
contribution to the Animal Rescue Foundation (ARF) that La Russa
co-founded and chairs. ARF’s Pets and Vets program receives funding
from Central Garden & Pet, APPA and the teams via donations and
proceeds from Bark at the Park ticket sales. The program pairs
specially selected rescue dogs with military veterans challenged
with PTSD, traumatic brain injuries and other conditions and leads
the veterans in training their dogs as psychiatric service
animals.
“Bark at the Park has been helping us in our mission of Saving
Both Ends of the Leash® for years,” said La Russa. “ARF is honored
to partner with Central Garden & Pet, Kroger and the APPA, and
we are so grateful for their partnership helping both dogs and
veterans in need.”
The first Bark at the Park will take place at Chase Field in
Phoenix, AZ on Sunday March 29th when the Diamondbacks host the
Atlanta Braves and an estimated 600 dogs and their families.
Tickets are expected to sell out quickly for all the Bark at the
Park games and can be purchased through the teams’ official web
sites.
About Central Garden &
Pet
Central Garden & Pet Company (NASDAQ: CENT) (NASDAQ: CENTA)
is a leading innovator, producer and distributor of branded and
private label products for the lawn & garden and pet supplies
markets. Committed to new product innovation, our products are sold
to specialty independent and mass retailers. Participating
categories in Lawn & Garden include: Grass seed and the brands
PENNINGTON®, and THE REBELS®; wild bird feed and the brand
PENNINGTON®; weed and insect control and the brands AMDRO®, SEVIN®,
and OVER-N-OUT®; fertilizer and the brands PENNINGTON® and
IRONITE®; live plants from BELL NURSERY; outdoor cushions and
pillows from ARDEN COMPANIES™; and decorative outdoor patio
products under the PENNINGTON® brand. We also provide a host of
other regional and application-specific garden brands and supplies.
Participating categories in Pet include: Animal health and the
brands ADAMS™, COMFORT ZONE®, FARNAM®, HORSE HEALTH™ and VITAFLEX®;
aquatics and reptile and the brands AQUEON®, CORALIFE®, SEGREST™
and ZILLA®; bird & small animal and the brands KAYTEE®,
Forti-Diet® and CRITTER TRAIL®; and dog & cat and the brands
TFH™, NYLABONE®, FOUR PAWS®, IMS®, CADET®, DMC™, K&H Pet
Products™, PINNACLE® and AVODERM®. We also provide a host of other
application-specific pet brands and supplies. Central Garden &
Pet Company is based in Walnut Creek, California, and has
approximately 5,900 employees, primarily in North America. For
additional information on Central Garden & Pet Company,
including access to the Company's SEC filings, please visit the
Company’s website at www.central.com.
About The Kroger Co.
At The Kroger Co. (NYSE: KR), we are Fresh for Everyone™ and
dedicated to our Purpose: To Feed the Human Spirit®. We are, across
our family of companies, nearly half a million associates who serve
over 11 million customers daily through a seamless shopping
experience under a variety of banner names. We are committed to
creating #ZeroHungerZeroWaste communities by 2025. To learn more
about us, visit www.kroger.com
About Pets Add Life
APPA’s Pets Add Life (PAL) program was started in 2005 as a
public service announcement effort and has since grown into a
highly impactful social media campaign garnering millions of
followers and impressions and has become one of the leading voices
for promoting the joys and benefits of responsible pet ownership.
Through YouTube, Facebook and Instagram, active and engaged PAL
fans and followers are able to help spread the message to their
peers. Visit PetsAddLife.org for more information.
About ARF
ARF’s core mission is the
rescue of dogs and cats who have run out of time in shelters,
giving them a second chance at life. ARF couples this mission with
innovative programs strengthening the human-animal bond for
children, seniors, veterans, and people in disadvantaged
circumstances. Through ARF, people experience the unconditional
love and acceptance of dogs and cats to fulfill a mission of
“People Rescuing Animals... Animals Rescuing People…”
Visit www.arflife.org for more
information.
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Mark Newberg 847 330 5367 Office 847 722 6754 Mobile
mnewberg@central.com
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